Wine and Tech Innovators Gathering this week in Napa

Wine and Tech Innovators Gathering this week in Napa

Wine and Tech Innovators Gathering this week in Napa

11th Annual Wine Industry Technology Symposium

Developed for Wine Business Leaders, Marketers, Innovators

 WITS collage 2015

(NAPA, Calif.) – Technology leaders in both marketing and wine including Brad Rosen of DRYNC, Joe Rosenberg of Google, Paul Mabray of VinTank a W20 Company, Michael Pavone of quench, Brian Rosen of Rosen Retail for Adult Beverage, Josh Saunders of Uncorkd and Max Kalehoff of Social Code are set to engage and inspire attendees with the latest information and ideas this week at the 11th Annual Wine Industry Technology Symposium (WITS) set for June 25-26, 2015 at the Napa Valley Marriott in Napa, California.

Brad Rosen, CEO of DRYNC shared, “The biggest game changer is consumer expectation. The convenience of mobile technology in particular has set a new bar – MAGIC. If your experience is not magical, it is essentially useless in the eyes of the consumer. Immediate access to products at a competitive price and personalized service are table stakes. Consumers have no tolerance for the mediocre, little patience, and high expectations for special treatment. Like never before, you need to know each individual customer and cater to their needs… now.”

“While the information shared at WITS is the foundation of the program, the incredible tech-related experts from both inside and outside the wine business drive the event, ignite the sharing of ideas and really fire up the pace! This year we have a rich, multi-layered program of inspirational keynote presentations and idea-sparking round table discussions with experts on the first day, as well as the more in-depth breakout sessions on day number two,” said Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.

Paul Mabray of VinTank, A W20 Company said, “Technology and the ‘internet of things’ allows us to bypass traditional market research, which many times becomes stale by the time it’s complete, and opens up opportunities around location-based marketing, identifying influencers and our customer’s interests. Now we can learn in real time who our target audience is, what they’re talking about and interested in online, and actually pivot in the middle of campaigns, if necessary. We’re able to reach our ‘true market’ instead of guessing about a broader audience.”

“The Wine Industry Technology Symposium has always kept pace with the rapidly evolving technology of the day. It’s transformational as we produce this event year after year, to reveal the hottest trends emerging at the crossroads of wine and technology from marketing and consumer interaction to wine production and vineyard management,” said J. Smoke Wallin, founder and co-chairman of WITS.

To really use hand-on technology to take things to the next level, “Multi-rotor small Unmanned Aerial Vehicles (sUAVs), commonly known as drones, provide the opportunity for exceptional high-definition aerial still photography and videography. The resulting imagery can be used by winery owners in developing marketing campaigns, while vineyard owners find aerial imagery useful in identifying problem spots and leveraging the additional perspective for general vineyard maintenance,” shared Jim Brammer of Soaring Vistas Media.

Registration is now open, attendees can view the entire two-day program and register at www.wineindustrytechnologysymposium.com.

About WITS:

The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and service needs of the wine industry. The 11th annual WITS will be held June 25 – 26, 2015 in Napa, California. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn

For more information, go to www.WineIndustryTechnologySymposium.com or contact Waunice Orchid of the Wine Industry Symposium Group at 707-666-2525 or waunice@winesymposium.com.

 

Here is a selection of wineries attending #WITS2015 … Don’t miss out!

Benziger Family Winery,

Mondavi and Family,

Cakebread Cellars,

Caymus Vineyards,

Chateau Montelena Winery,

Clos Du Val Winery,

Constellation Brands,

Cooper’s Hawk Winery & Restaurant,

Dawns Dream Winery,

Delicato Family Vineyards,

Domaine Carneros,

Duckhorn Vineyards,

eProvenance,

Folio Fine Wine Partners,

Francis Ford Coppola Presents,

Grgich Hill Estates,

Gundlach Bundschu,

J.Lohr Vineyards & Wines,

Jackson Family Wines,

Jamieson Ranch Vineyards,

Kistler Vineyards,

Le Mulet Rouge Vineyards,

Martin Ray Winery,

Mendocino Wine Company,

Opus One Winery,

Pahlmeyer,

Precept Wine,

Ridge Wine,

Robert Young Estate Winery,

Rodney Strong Vineyards,

Scheid Vineyards,

Signorello Estate,

The Hess Collection,

The Other Guys,

Treasury Wine Estates,

Tres Sabores Winery,

Trinchero Family Estates,

USA & Yalumba Wine Company,

Vintage Wine Estates,

Wente Family Estates

11th Annual Wine Industry Technology Symposium® to Unite Wine, Beer, Spirits Business Leaders, Technology Experts June 25-26, 2015

11th Annual Wine Industry Technology Symposium® to Unite Wine, Beer, Spirits Business Leaders, Technology Experts June 25-26, 2015

wits logo

March 31, 2015                                                                                                                              Contact: Lisa Adams Walter lisa@winesymposium.com

 

(NAPA, Calif.) —The 11th Annual Wine Industry Technology Symposium (WITS®), the premier event showcasing the strategic use of information technology and services for the wine industry, has been set for June 25-26, 2015 at the Napa Valley Marriott Hotel. www.wineindustrytechnologysymposium.com

Executives from wineries, breweries, distributors, retailers and restaurants gather annually at WITS, the only annual conference designed exclusively to foster education and debate around technology solutions for the wine and beverage industry. The 2015 WITS program will include:

  • Educational Tracks – Sessions on Technology Leadership, Small Business, Consumer Direct, Trade Sales & Marketing and Vineyard & Winery Operations
  • Speed Dating – WITS created “speed dating” for winery and brewery CIOs and technology companies. This will provide opportunities for quality one-on-one time with key decision makers and thought leaders.
  • Plus Beer, with BITS – WITS has united leaders in the craft brewing industry to add the Beer Industry Technology Symposium (BITSâ„¢) track that runs concurrent with WITS.

“The rapid proliferation of craft brands in wine, spirits and beer is creating unique challenges for all industry participants,” said J. Smoke Wallin, WITS Co-Chair. “WITS is the only place where winery, brewery, distillery, retailer and distributor leaders can sit side by side for a day of learning and discussion to tackle these challenges with CIOs and technology leaders from across the industry,” he added.WITS 2008

The WITS Steering Committee, comprised of technology and business leaders across the wine, beverage and technology industries, is currently finalizing panel topics and keynote speakers. Past speakers have included the CEOs, CIOs and other leaders from Amazon, Facebook, Groupon, Gartner Group, garyvaynerchuk.com, FedEx Office, Nielsen and 1800-Flowers, as well as experts from IBM, Oracle, Cornell University, UC Davis, Sonoma State University and many others.

Attendees and sponsors are encouraged to register early, as space is limited and expected to sell out quickly. Registration will open May 1, 2015. For more information visit www.wineindustrytechnologysymposium.com.

About The Wine Industry Technology Symposium (WITS)

The Wine Industry Technology Symposium® (WITS®) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 11th annual WITS is June 25-26, 2015 in Napa, CA. For the 2nd year, WITS also includes the Beer Industry Technology Symposium™ (BITS™) track. Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.

For more information, contact Lisa Adams Walter of the Wine Industry Symposium Group at 707-666-2525 or lisa@winesymposium.com.

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