Wine Business Monthly Acquires WITS, The Wine Industry Technology Symposium

Wine Business Monthly Acquires WITS, The Wine Industry Technology Symposium

Wine Business Monthly Acquires WITS,

The Wine Industry Technology Symposium

11th Annual Wine Industry Technology Symposium Taking Place Today Developed for Wine Business Leaders, Marketers, Innovators in 2005

 

(NAPA, Calif.) – The Wine Communications Group’s Wine Business Monthly announced the acquisition of WITS, the Wine Industry Technology Symposium® today in Napa, CA. WITS® was founded in 2005 and is conducting its 11th Annual symposium today and Friday.

Eric Jorgensen, President of Wine Communications Group, said, “We have always had a strong interest in how the wine industry uses technology. Smoke and Lesley have done a remarkable job over the past decade of bringing the industry together around this important topic. We welcome both of them and everyone involved with WITS to the Wine Communications Group family”

“The Wine Industry Technology Symposium has been responsible for raising the level of dialogue and thinking around technology in the wine industry. I am proud of our efforts at bringing the industry together around these important topics and of playing our small part in improving wine business practices. Most importantly, I’m grateful to the many people who have played a role in making WITS a success over the years. It would never have been possible without Kathy and Waunice at the Wine Symposium Group, our Winery CIOs and Advisory Board and all the great sponsors going back to the beginning. I have many friends as a result of WITS who have enriched my life in so many ways,” said J. Smoke Wallin, founder and co-chairman of WITS.

WITS Promo PHoto

“I have long admired Eric’s team and vision for the Wine Communications Group. WITS will be a perfect fit to their strategic vision, which gives WITS a long-term platform upon which to thrive. This was our most important criteria in a partner for WITS,” said Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.

The transaction is expected to close in July and terms were not disclosed.

About Wine Communications Group:

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Wine Communications Group, Inc. is the leading information and services provider for the global wine industry.
Publishers of winebusiness.com, the leading web site for the trade, and two of the industry’s leading print publications, Wine Business Monthly and Wines & Vines, we are dedicated to meeting the wine industry’s needs for information, analysis, resources and tools. Wine Communications Group, Inc has put together a suite of products that bring to the industry practical information, cutting edge research, recruiting tools, daily news services and a comprehensive directory.

 

About WITS:

wits logo

The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and service needs of the wine industry. The 11th annual WITS is June 25 – 26, 2015 in Napa, California. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn

 

For more information, go to www.WineIndustryTechnologySymposium.com

Wine and Tech Innovators Gathering this week in Napa

Wine and Tech Innovators Gathering this week in Napa

Wine and Tech Innovators Gathering this week in Napa

11th Annual Wine Industry Technology Symposium

Developed for Wine Business Leaders, Marketers, Innovators

 WITS collage 2015

(NAPA, Calif.) – Technology leaders in both marketing and wine including Brad Rosen of DRYNC, Joe Rosenberg of Google, Paul Mabray of VinTank a W20 Company, Michael Pavone of quench, Brian Rosen of Rosen Retail for Adult Beverage, Josh Saunders of Uncorkd and Max Kalehoff of Social Code are set to engage and inspire attendees with the latest information and ideas this week at the 11th Annual Wine Industry Technology Symposium (WITS) set for June 25-26, 2015 at the Napa Valley Marriott in Napa, California.

Brad Rosen, CEO of DRYNC shared, “The biggest game changer is consumer expectation. The convenience of mobile technology in particular has set a new bar – MAGIC. If your experience is not magical, it is essentially useless in the eyes of the consumer. Immediate access to products at a competitive price and personalized service are table stakes. Consumers have no tolerance for the mediocre, little patience, and high expectations for special treatment. Like never before, you need to know each individual customer and cater to their needs… now.”

“While the information shared at WITS is the foundation of the program, the incredible tech-related experts from both inside and outside the wine business drive the event, ignite the sharing of ideas and really fire up the pace! This year we have a rich, multi-layered program of inspirational keynote presentations and idea-sparking round table discussions with experts on the first day, as well as the more in-depth breakout sessions on day number two,” said Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.

Paul Mabray of VinTank, A W20 Company said, “Technology and the ‘internet of things’ allows us to bypass traditional market research, which many times becomes stale by the time it’s complete, and opens up opportunities around location-based marketing, identifying influencers and our customer’s interests. Now we can learn in real time who our target audience is, what they’re talking about and interested in online, and actually pivot in the middle of campaigns, if necessary. We’re able to reach our ‘true market’ instead of guessing about a broader audience.”

“The Wine Industry Technology Symposium has always kept pace with the rapidly evolving technology of the day. It’s transformational as we produce this event year after year, to reveal the hottest trends emerging at the crossroads of wine and technology from marketing and consumer interaction to wine production and vineyard management,” said J. Smoke Wallin, founder and co-chairman of WITS.

To really use hand-on technology to take things to the next level, “Multi-rotor small Unmanned Aerial Vehicles (sUAVs), commonly known as drones, provide the opportunity for exceptional high-definition aerial still photography and videography. The resulting imagery can be used by winery owners in developing marketing campaigns, while vineyard owners find aerial imagery useful in identifying problem spots and leveraging the additional perspective for general vineyard maintenance,” shared Jim Brammer of Soaring Vistas Media.

Registration is now open, attendees can view the entire two-day program and register at www.wineindustrytechnologysymposium.com.

About WITS:

The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and service needs of the wine industry. The 11th annual WITS will be held June 25 – 26, 2015 in Napa, California. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn

For more information, go to www.WineIndustryTechnologySymposium.com or contact Waunice Orchid of the Wine Industry Symposium Group at 707-666-2525 or waunice@winesymposium.com.

 

Here is a selection of wineries attending #WITS2015 … Don’t miss out!

Benziger Family Winery,

Mondavi and Family,

Cakebread Cellars,

Caymus Vineyards,

Chateau Montelena Winery,

Clos Du Val Winery,

Constellation Brands,

Cooper’s Hawk Winery & Restaurant,

Dawns Dream Winery,

Delicato Family Vineyards,

Domaine Carneros,

Duckhorn Vineyards,

eProvenance,

Folio Fine Wine Partners,

Francis Ford Coppola Presents,

Grgich Hill Estates,

Gundlach Bundschu,

J.Lohr Vineyards & Wines,

Jackson Family Wines,

Jamieson Ranch Vineyards,

Kistler Vineyards,

Le Mulet Rouge Vineyards,

Martin Ray Winery,

Mendocino Wine Company,

Opus One Winery,

Pahlmeyer,

Precept Wine,

Ridge Wine,

Robert Young Estate Winery,

Rodney Strong Vineyards,

Scheid Vineyards,

Signorello Estate,

The Hess Collection,

The Other Guys,

Treasury Wine Estates,

Tres Sabores Winery,

Trinchero Family Estates,

USA & Yalumba Wine Company,

Vintage Wine Estates,

Wente Family Estates

9th Annual Wine Industry Technology Symposiumâ„¢ – Witsâ„¢ Set To Deliver Action Packed Agenda Next Week

9th Annual Wine Industry Technology Symposiumâ„¢ – Witsâ„¢ Set To Deliver Action Packed Agenda Next Week

I’m looking forward to seeing everyone attending WITS on Monday and Tuesday at the Napa Valley Marriott!  Here is our final announcement re the event…

wits logo

9th Annual Wine Industry Technology Symposiumâ„¢ – Witsâ„¢ Set To Deliver Action Packed Agenda Next Week 

There is Still Time To Sign Up Today For 9th Annual WITS™  

Beginning Monday, July 15 and 16 @ Napa Valley Marriott 

Leading Technology Innovators Demonstrate Latest Products and Services During Sold Out Showcase 

Napa, CA— July 11, 2013— Wine Industry Technology Symposium (WITS) today announced its final agenda and speakers for the 9th annual event to be held July 15 & 16 in Napa, CA.  Keynotes bring elite leadership, social media and the transformative cloud to the wine industry.

If Technology is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function, WITS mission is the creation of a safe environment to challenge assumptions in order to elevate the wine industry’s strategic use of technology to achieve superior results.

Over the years, WITS has done exactly this, by hosting the Chief Information Officer CIO Forum, providing thought provoking keynote speakers, delivering hands on break out sessions, profiling a technology showcase while fostering extensive networking opportunities for all attendees.  This 9th conference promises to be the best ever!  If you are involved in using, choosing or creating technology for your wine related business, you really don’t want to miss this once a year opportunity.

WITS Promo PHoto

3 Keynotes & A Tribute

  • Jonathan Good,  Senior SMR Solutions at Oracle will speak on “Developing a Social Relationship Management Strategy for Wine ” building on his experience as founder of HelloSocialMedia.com – a social media and marketing agency that focused on the creation and execution of social media programs, including blogging, community development, Internet marketing, design and web development.
  • Miles Ward, Solutions Architect, Amazon Web Services will speak about Big Data for Real World Businesses showing tools, techniques and clear ROI for analysis in the cloud.  Miles helped NASA live-stream the Mars Rover landing, developed the online Obama For America 2012 presidential campaign, and has helped thousands of companies make the leap to the cloud.
  • Award-winning serial entrepreneur and successful luxury hotel owner, author, speaker, and former U.S. Army Green Beret Larry Broughton shares his insights on transforming ordinary teams into extraordinary ones.

“I’m very pleased to have Larry Broughton, Jonathan Good and Miles Ward join us on our Keynote program.” said J. Smoke Wallin, founder and co-chairman of WITS.  He continued, “I have had the privileged of interacting with each of our speakers and know they will each deliver inspirational and thought provoking discussions that will deliver real take home value to all our winery attendees.”

WITS 2008

Attendees can register at www.wineindustrytechnologysymposium.com

About WITS: The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry.  WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry.  The 9th annual WITS  is July 15 & 16 in Napa, CA.  Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.

For more information, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or waunice@swgnapa.com

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