Wine and Tech Innovators Gathering this week in Napa

Wine and Tech Innovators Gathering this week in Napa

Wine and Tech Innovators Gathering this week in Napa

11th Annual Wine Industry Technology Symposium

Developed for Wine Business Leaders, Marketers, Innovators

 WITS collage 2015

(NAPA, Calif.) – Technology leaders in both marketing and wine including Brad Rosen of DRYNC, Joe Rosenberg of Google, Paul Mabray of VinTank a W20 Company, Michael Pavone of quench, Brian Rosen of Rosen Retail for Adult Beverage, Josh Saunders of Uncorkd and Max Kalehoff of Social Code are set to engage and inspire attendees with the latest information and ideas this week at the 11th Annual Wine Industry Technology Symposium (WITS) set for June 25-26, 2015 at the Napa Valley Marriott in Napa, California.

Brad Rosen, CEO of DRYNC shared, “The biggest game changer is consumer expectation. The convenience of mobile technology in particular has set a new bar – MAGIC. If your experience is not magical, it is essentially useless in the eyes of the consumer. Immediate access to products at a competitive price and personalized service are table stakes. Consumers have no tolerance for the mediocre, little patience, and high expectations for special treatment. Like never before, you need to know each individual customer and cater to their needs… now.”

“While the information shared at WITS is the foundation of the program, the incredible tech-related experts from both inside and outside the wine business drive the event, ignite the sharing of ideas and really fire up the pace! This year we have a rich, multi-layered program of inspirational keynote presentations and idea-sparking round table discussions with experts on the first day, as well as the more in-depth breakout sessions on day number two,” said Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.

Paul Mabray of VinTank, A W20 Company said, “Technology and the ‘internet of things’ allows us to bypass traditional market research, which many times becomes stale by the time it’s complete, and opens up opportunities around location-based marketing, identifying influencers and our customer’s interests. Now we can learn in real time who our target audience is, what they’re talking about and interested in online, and actually pivot in the middle of campaigns, if necessary. We’re able to reach our ‘true market’ instead of guessing about a broader audience.”

“The Wine Industry Technology Symposium has always kept pace with the rapidly evolving technology of the day. It’s transformational as we produce this event year after year, to reveal the hottest trends emerging at the crossroads of wine and technology from marketing and consumer interaction to wine production and vineyard management,” said J. Smoke Wallin, founder and co-chairman of WITS.

To really use hand-on technology to take things to the next level, “Multi-rotor small Unmanned Aerial Vehicles (sUAVs), commonly known as drones, provide the opportunity for exceptional high-definition aerial still photography and videography. The resulting imagery can be used by winery owners in developing marketing campaigns, while vineyard owners find aerial imagery useful in identifying problem spots and leveraging the additional perspective for general vineyard maintenance,” shared Jim Brammer of Soaring Vistas Media.

Registration is now open, attendees can view the entire two-day program and register at www.wineindustrytechnologysymposium.com.

About WITS:

The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and service needs of the wine industry. The 11th annual WITS will be held June 25 – 26, 2015 in Napa, California. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn

For more information, go to www.WineIndustryTechnologySymposium.com or contact Waunice Orchid of the Wine Industry Symposium Group at 707-666-2525 or waunice@winesymposium.com.

 

Here is a selection of wineries attending #WITS2015 … Don’t miss out!

Benziger Family Winery,

Mondavi and Family,

Cakebread Cellars,

Caymus Vineyards,

Chateau Montelena Winery,

Clos Du Val Winery,

Constellation Brands,

Cooper’s Hawk Winery & Restaurant,

Dawns Dream Winery,

Delicato Family Vineyards,

Domaine Carneros,

Duckhorn Vineyards,

eProvenance,

Folio Fine Wine Partners,

Francis Ford Coppola Presents,

Grgich Hill Estates,

Gundlach Bundschu,

J.Lohr Vineyards & Wines,

Jackson Family Wines,

Jamieson Ranch Vineyards,

Kistler Vineyards,

Le Mulet Rouge Vineyards,

Martin Ray Winery,

Mendocino Wine Company,

Opus One Winery,

Pahlmeyer,

Precept Wine,

Ridge Wine,

Robert Young Estate Winery,

Rodney Strong Vineyards,

Scheid Vineyards,

Signorello Estate,

The Hess Collection,

The Other Guys,

Treasury Wine Estates,

Tres Sabores Winery,

Trinchero Family Estates,

USA & Yalumba Wine Company,

Vintage Wine Estates,

Wente Family Estates

11th Annual Wine Industry Technology Symposium® to Unite Wine, Beer, Spirits Business Leaders, Technology Experts June 25-26, 2015

11th Annual Wine Industry Technology Symposium® to Unite Wine, Beer, Spirits Business Leaders, Technology Experts June 25-26, 2015

wits logo

March 31, 2015                                                                                                                              Contact: Lisa Adams Walter lisa@winesymposium.com

 

(NAPA, Calif.) —The 11th Annual Wine Industry Technology Symposium (WITS®), the premier event showcasing the strategic use of information technology and services for the wine industry, has been set for June 25-26, 2015 at the Napa Valley Marriott Hotel. www.wineindustrytechnologysymposium.com

Executives from wineries, breweries, distributors, retailers and restaurants gather annually at WITS, the only annual conference designed exclusively to foster education and debate around technology solutions for the wine and beverage industry. The 2015 WITS program will include:

  • Educational Tracks – Sessions on Technology Leadership, Small Business, Consumer Direct, Trade Sales & Marketing and Vineyard & Winery Operations
  • Speed Dating – WITS created “speed dating” for winery and brewery CIOs and technology companies. This will provide opportunities for quality one-on-one time with key decision makers and thought leaders.
  • Plus Beer, with BITS – WITS has united leaders in the craft brewing industry to add the Beer Industry Technology Symposium (BITSâ„¢) track that runs concurrent with WITS.

“The rapid proliferation of craft brands in wine, spirits and beer is creating unique challenges for all industry participants,” said J. Smoke Wallin, WITS Co-Chair. “WITS is the only place where winery, brewery, distillery, retailer and distributor leaders can sit side by side for a day of learning and discussion to tackle these challenges with CIOs and technology leaders from across the industry,” he added.WITS 2008

The WITS Steering Committee, comprised of technology and business leaders across the wine, beverage and technology industries, is currently finalizing panel topics and keynote speakers. Past speakers have included the CEOs, CIOs and other leaders from Amazon, Facebook, Groupon, Gartner Group, garyvaynerchuk.com, FedEx Office, Nielsen and 1800-Flowers, as well as experts from IBM, Oracle, Cornell University, UC Davis, Sonoma State University and many others.

Attendees and sponsors are encouraged to register early, as space is limited and expected to sell out quickly. Registration will open May 1, 2015. For more information visit www.wineindustrytechnologysymposium.com.

About The Wine Industry Technology Symposium (WITS)

The Wine Industry Technology Symposium® (WITS®) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 11th annual WITS is June 25-26, 2015 in Napa, CA. For the 2nd year, WITS also includes the Beer Industry Technology Symposium™ (BITS™) track. Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.

For more information, contact Lisa Adams Walter of the Wine Industry Symposium Group at 707-666-2525 or lisa@winesymposium.com.

The Fall Season Shapes Up! Thoughts on online and offline Wine market…

The Fall Season Shapes Up! Thoughts on online and offline Wine market…

My friend Liza has a nice piece in Winebusiness.com today on the Fall selling season.  Reports from Nielsen, Bill Cascio at Glazer’s, Wilford Wong at Beverages and more! all point toward improvement over last year, though value driving business.

Yesterday, another Wine 2.0 friend, John Corcoran’s blog “Think Wine Marketing” had a well done piece on the state of marketing wine online with his interview of Paul Mabray. “A conversation about marketing wine online with Paul Mabray of VinTank” This interview captures nicely a bit of the history of the past decade of attempts at doing business online in the wine industry. It made me go back an search an old Information Week story (2000) on my then start-up eSkye.com.  (ok, picture is almost 10 years old I know)

info week

Smoke Wallin in Information Week, April 2000

Smoke Wallin in Information Week, April 2000

Alcohol Goes Online Overcoming Regulatory Maze
Web site simplifies ordering for industry that hasn’t changed much since Prohibition”

There has been nearly half a billion dollars ($500 million) in venture funding that has gone into various efforts in the the online wine space. In rereading this piece, it is amazing how much and how little has actually changed. Technology has leaped forward, enabling much greater communication and commerce capabilities for all. The regulatory and industry structure has bent, but not fundamentally changed. It will be very interesting to watch the impact of Web 2.0 technologies and social media on the way in which the industry operates going forward. Clearly, there is a constant march of producers and consumers to get closer together. Sometimes this is about discovery and information. Sometimes this is about commerce. Consumers feeling more connected to brand and having conversations with wineries and more importantly with their people (who make the brands what they are) is only accelerating. This has real world implications. Wine 2.0 is in the online connectivity business, but that drives our live events.   To wit, we are seeing a surge in interest in our Wine 2.0 New York event from both wineries and other companies involved in marketing to consumers.  It will be interesting to see the consumer and trade turnout.

I’m looking forward to attending Web 2.0 Expo as well.  It is great to get out of the wine business and look at what is cutting edge in terms of technology and latest developments.web2expo

Separately, Mashable’s blog just posted details on Web 2.0 Expo and our event Wine 2.0 Expo New York.

mashable
Mashable’s Weekly Conference and Event Guide

Mashable (blog) – Tamar Weinberg – ‎18 hours ago‎
November 18, 2009, New York City: Wine 2.0 Expo New York is the place for all Web 2.0 Expo attendees to connect with hundreds of wine and technology lovers …

Here is an excerpt from Liza’s story…

November 10, 2009
The Fall Season Shapes Up
Outlook Seems Upbeat as the Market Heads into the Final Stretch
by Liza B. Zimmerman

WineBusiness.com

WineBusiness.com

Feedback from retailers, restaurateurs and wholesalers has grown increasingly positive as we move into the last part of the fourth quarter. Many seem to believe that this year is finally turning out to be more dynamic than last. According to data from a Nielsen presentation earlier this month wine was the No. 5-ranked category of the top 15 of the major 125 segments that Nielsen tracks with a 5.1 percent volume growth in the period ending September 5, 2009 over the previous year.

“Our volumes are up in total wines, about three to four percent in all states,” said Bill Cascio, the San Francisco Bay Area-based vice president and director of winery relations for the Dallas-based Glazer’s Family of Companies, which is active in 12 states. “It is shaping up to be a little bit better than last year,” he concluded.
Wilfred Wong, cellar master for the 100-store, Concord-California based Beverages and more!, said that this year is drastically different from the previous. “Last year this time business really dropped off,” concurred Brahm Callahan, wine director at Post 390, a gastropub that is part of the three-restaurant Himmel Hospitality Group which opened in Boston early this month [ed: Oct]. Callahan has a long track record in the Boston restaurant business. “We are starting to see people want to spend more money but they want to see perceived value.” Post 390’s 5,000-bottle list, priced $25 to $600, features two thirds of its selections in the $20 to $80 price range…

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