Allowing CBD products in New Jersey could give the economy a boost

Allowing CBD products in New Jersey could give the economy a boost

May 3, 2020|CBD, congress, hemp, Regulation

Allowing CBD products in New Jersey could give the economy a boost | Opinion https://www.nj.com/opinion/2020/05/allowing-cbd-products-in-new-jersey-could-give-the-economy-a-boost-opinion.html 

#cbd #hemp #fda #congress #recovery #cannabis

By Star-Ledger Guest Columnist

By Smoke Wallin

While the COVID-19 pandemic continues to wreak havoc across the economy small businesses are paying a heavy price. A record number of unemployment applications and bankruptcies are being filed weekly and officials say the worse is yet to come.

With so many industries absorbing the shock and strain of the financial crisis public officials and leaders should seek every solution to help protect and lift business owners. One such solution exists, and it’s a simple one.

The market for oils, capsules, body lotions, and other products containing cannabidiol, better known as CBD derived from hemp, has been rapidly growing. But there’s room for further expansion with ingestibles. What the industry needs is for the FDA to take action and classify CBD as a food additive or supplement enabling it to be included in food, beverages and supplements.

The hemp industry, now legal to farm and cultivate in New Jersey, employs thousands of workers in America, and the growth trajectory remains strong long-term. Yet it could be even greater for New Jersey farmers if CBD ingestibles were allowed to be sold in mainstream retailers and online stores. This would allow companies like Walmart and Target to get fully behind the CBD category. Industry experts estimate the potential associated market with CBD edibles, beverages and other products could exceed $23 billion by 2023.

There’s already support from several members of Congress. Rep. Collin Peterson of Minnesota has also introduced a bipartisan Bill HR 5587 co-sponsored by both Rep. Comer and Massie of Kentucky, that would allow FDA-regulated, hemp-derived CBD to be marketed in dietary supplements and as food and beverage additives.

Not only would it provide a boost to the multi-billion dollar industry but it would help keep current hemp businesses thriving in the newly opened market here.

If the FDA had taken action, several companies from Kentucky to Colorado to Pennsylvania might have avoided bankruptcy. Those companies, at least in part, blamed the FDA’s inaction on ingestibles for their decline. This one policy change would have saved hundreds of jobs and kept revenue streaming into local restaurants, shops, stores and communities.

As many Americans know hemp plants and hemp-derived CBD are from cannabis plants with less than 0.3% THC and are not psychoactive and therefore cannot get you “high.”

CBD is widely used by millions and safe. Oils and topicals are applied for a variety of reasons from healing potential to pain relief to reducing anxiety.

There’s no reason why common-sense policy should not prevail especially in a time of crisis.

The FDA can help small business owners and farmers in New Jersey and take action by allowing CBD ingesitbles into the marketplace.

It’s an easy win for us all at very difficult time for the economy and does not require bailout dollars from the Federal Government.

Smoke Wallin is CEO of Vertical Wellness, a leading multi-national vertically integrated brand company in the Hemp-based CBD industry.

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WASHINGTON’S TOP PRE-ROLL BRAND SAINTS PARTNERS WITH VERTICAL TO BRING  ARTISAN CANNABIS TO CALIFORNIA

WASHINGTON’S TOP PRE-ROLL BRAND SAINTS PARTNERS WITH VERTICAL TO BRING ARTISAN CANNABIS TO CALIFORNIA

Excited to share our newest Vertical brand partner for California… Saint’s from Washington State – check it out

Saint’s Will Curate It’s California Only Collection From The Best Craft Cannabis Producers Throughout The State

From Washington to California

Sept. 19, 2018

Award-winning Saints Joints has forged a strategic alliance with Vertical Companies to bring its innovative pre-rolls to the rapidly growing legal California cannabis market.

Based out of the city of Seattle, Saints Joints has collaborated with artists ranging in styles from Street Graffiti to Rock Poster art. They have released over 30 different box designs and will be focused on capturing the emerging artisanal market. Sold as singles or five-packs, hand-selected pre-rolls come in a variety of indicas, sativas and hybrids, including the Artist’s Series Pack, a five joint multi-strain sampler collection. Like the Saints namesake, Saints have been active in the arts community and believes in supporting these communities and giving back. Saints supports the arts by sponsoring concerts and with the support of Gold Leaf gardens and our retail partners have raised money for Equal Rights Washington. Saints will look for similar giveback opportunities in the California market.

Saints artists have included Jeremy Fish (famous for his work with Upper Playground), David D’ Andrea, AO Hamer, Jimbo Phillips (Santa Cruz Skateboards) and Skinner. Vertical uses a combination of creativity and consumer insights, to make their brands stand out from the crowd with marketing campaigns to match. Each box has become collector’s items and are traded amongst Saints and design fans. Together, the two companies will focus on quality cannabis and artistic packaging to not only create the perfect joint but create an all-encompassing and iconic experience for the legal market.

Saints owner Lawrence Perrigo is from Northern California, and excited to bring the gritty street brand home to where it was created in his experiences growing up Skateboarding the streets of Sacramento and San Francisco.

“I’m truly excited to bring Saints back to my home state of California!” enthuses Perrigo. “I know California consumers will love the artisanal boxes and the attention to detail and the quality we guarantee.”

Saints chose to collaborate with Vertical because of their business model, which is patterned after the large-scale wine, spirits, and beer distribution businesses that Vertical’s team has created.

“Saint’s has built a hip iconic brand by bringing out the best artisan expressions in Washington state. This is exactly the kind partner we look for to bring to our markets.  I couldn’t be more excited to bring Saints to the people of California!” said J. Smoke Wallin, President of Vertical.

About Saints Joints

Saints Joints was founded in the Seattle area by members of the Seattle Medical Cannabis community in 2015. Saints are dedicated to making the highest quality cannabis products using only natural organic ingredients and practices. Saints have released 30 different box designs and variants, and have been included in Entrepreneur’s Cannabis Top 100.

https://www.saintsjoints.com

About Vertical

Vertical is among the first and largest vertically integrated companies in the legal cannabis industry. It has operations in AZ, KY, and CA, combined with strategic partnerships in OH and additional markets, position it well to take advantage of the legalization and normalization of cannabis globally. Vertical’s brands cover all aspects of form factor and demographic.  Vertical is led by an executive team of entrepreneurs and business leaders from the alcohol beverage, agriculture, CPG, distribution, entertainment, food, healthcare, and medical industries.

Media Contacts

Vertical:

Jon Lindsay Phillips

RLMpr

646-828-8566

vertical@RLMPR.com

 

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PORTLAND-BASED FORM FACTORY INC. FOODS PARTNERS WITH VERTICAL COMPANIES TO BRING INFUSED PRODUCTS TO VAST CALIFORNIA CANNABIS MARKET

PORTLAND-BASED FORM FACTORY INC. FOODS PARTNERS WITH VERTICAL COMPANIES TO BRING INFUSED PRODUCTS TO VAST CALIFORNIA CANNABIS MARKET

Pleased to share our new partnership with Form Factory Inc. Foods!  Exciting times!

PORTLAND-BASED FORM FACTORY INC. FOODS PARTNERS WITH VERTICAL COMPANIES TO BRING INFUSED PRODUCTS TO VAST CALIFORNIA CANNABIS MARKET 

Form Factory Inc. to Build Full Production Facility at Vertical’s Needles Campus To Produce a Wide Range of Edibles

Portland, OR – August 6, 2018 – Portland-based cannabis products co-packer Gruner Apfel, now known as “Form Factory Inc.,” and Vertical Companies of Agoura Hills, CA, today announced a joint partnership where Form Factory Inc. is scheduled to build a full production facility at Vertical Companies’ licensed Needles, CA, campus to co-pack an array of new infused products for the California medical and adult recreational cannabis market.

The facility is the first California Form Factory Inc. co-packing facility to open under its Form Factory Inc. partnership with MacArthur Capital.

“I met the Vertical principals through YPO, and their experience from food and beverage is very strong,” said Todd Boren, MacArthur Capital Managing Partner. “It’s a tremendous partnership that will enable us to expand throughout California.”

Form Factory will manufacture the branded cannabis edibles for the California market. Vertical cultivation and extraction will provide raw cannabis ingredients, and Vertical distribution will bring these products to licensed retailers throughout the state.

“Form Factory brings deep expertise in the manufacture of edible products—a strong management team, a focus on quality, and a relentless pursuit of delivering a safe and predictable consumer experience,” explained Vertical President J. Smoke Wallin. “These qualities are what we look for to bring a broad array of the highest quality cannabis products to our markets. It’s the perfect addition to our rapidly expanding BCAA-licensed Needles, CA, operations.”

Led by food and beverage industry veteran Tony Bash, former VP of Sales for innovative food, beverage, and spirits giant LiDestri, Form Factory Inc. Foods is the first food and beverage packing company licensed by the Oregon Liquor Control Commission (OLCC)’s Recreational Cannabis Division. The company is currently packing products for a rapidly expanding list of edibles, beverage, and topical brands.

 

About Form Factory Inc. Foods

Form Factory Inc. Foods is the first Oregon-based company licensed by the OLCC’s Recreational Marijuana Program to pack and bottle cannabis-based food and beverages. The company covers all aspects of production, from concept to final execution, using modern equipment, professional packaging, and decades of experience in the industry. It is Form Factory Inc. Foods’ mission to package and bottle the healthiest, freshest products for the cannabis food and beverage industry.

 

About Verticalâ„¢

Vertical is among the first and largest vertically integrated companies in the legal medical cannabis industry. It has operations in AZ, KY, and CA, combined with strategic partnerships in OH and additional markets which position it well to take advantage of the legalization and normalization of cannabis globally. Vertical is led by an executive team of entrepreneurs and business leaders from the alcohol beverage, agriculture, CPG, distribution, entertainment, food, healthcare, and medical industries.

COURTNEY DORNE AND J SMOKE WALLIN JOIN VERTICAL COMPANIES EXECUTIVE LEADERSHIP TEAM

COURTNEY DORNE AND J SMOKE WALLIN JOIN VERTICAL COMPANIES EXECUTIVE LEADERSHIP TEAM

VERTICAL EXPANDS EXECUTIVE TEAM; CEMENTS LEADERSHIP IN LEGAL CANNABIS INDUSTRY

Courtney Dorne, J. Smoke Wallin bring significant executive experience in Food and Alcohol Beverages to one of country’s leading medical cannabis companies

Los Angeles, CA (January 25, 2018) – Vertical, one of the country’s leading vertically integrated medical cannabis companies, announced today the addition of Courtney Dorne and J. Smoke Wallin to their leadership team.  Dorne is an entrepreneur and food industry leader who joins Vertical as a partner and President of Vertical Brands Co.  Wallin is a serial entrepreneur and thought leader in the beverage alcohol industry and has joined as a partner, Chief Marketing Officer and President of Vertical Distribution Co.

Vertical was founded in 2014 by entrepreneurs who saw the potential created by the transition of cannabis to a legitimate and legal business. Drawing from results-driven expertise in a variety of industries, the Vertical team has a synergistic energy that offers proven experience from seed to sale.

“I’m thrilled to welcome Courtney and Smoke to our executive team,” said Todd Kaplan, Founder & CEO of Vertical.  “Smoke’s deep knowledge of alcohol distribution and scaling new businesses in highly regulated industries, combined with Courtney’s perishable food distribution and extensive network strengthen our competitive advantage in the rapidly evolving legal medical cannabis industry.”

According to The Arcview Group, the U.S. legal cannabis industry represented over $6.7 billion 2016 and is expected to grow to between $22 and $50 billion over the next 10 years. Legalization of the medical cannabis industry began in 1996 with California’s passage of the Compassionate Use Act.  Since then it has operated in a quasi-legal environment with conflicting laws throughout the land, while growing exponentially.  2014 marked the beginning of adult recreational cannabis legalization with Colorado and Washington leading the way.  Today there are 29 states that have legalized either medical only or medical and adult recreational cannabis production, distribution, retail and consumption.  Gallop recently reported 64 percent of Americans support cannabis legalization nationally. In this vibrant space, Vertical is a pioneer and is the first to offer fully integrated services from legal compliance and operation of cultivation to extraction, product development and marketing.

Dorne brings literally a lifetime of experience in food services and the restaurant industry to Vertical. From her family’s restaurant to founding the giant Fresh and Ready Foods, Dorne has a proven track record in food manufacturing and perishable packaged food distribution and has built an extensive network of customers ranging from airlines and hospitals to convention centers, the military and convenience stores, all the while working under the rigorous scrutiny of FDA and USDA regulations.  She is a member of the YPO Global One chapter and is the current Chair of the Women’s Network (WYN).

“After years of suffering from debilitating pain and crippling migraines as a result of extensive surgical procedures, I learned first hand about the efficacy of cannabis on pain management,” said Dorne. “All too often our culture is quick to treat pain with a pill and we’ve all seen what that has gotten us. I believe that legal cannabis can be a part of a legal, safer and healthier alternative and I’m thrilled to join the team that can help make this happen.”

Wallin comes to Vertical by way of Taliera, a company he founded in 2005 to create, acquire, manage and advise brands in the beverage space. His career in beverage alcohol has included serving as Chairman & President of the Wine & Spirits Wholesalers of America (WSWA) and EVP and CFO for National Wine & Spirits (now part of RNDC/Breakthru). He is also active in YPO as Chair of the Beer, Wine and Spirits Network and has been active in legislative and regulatory affairs.

“I have always loved innovating, doing deals and building enterprises to scale, particularly in the beverage alcohol space,” Wallin said.  “I’ve been studying high potential growth brands and companies, and Vertical and is at the forefront of the rapidly growing legal medical cannabis industry. Both industries are highly regulated and for some time I have been expecting them to converge. The recent investment by Constellation Brands[STZ] in Canada’s Canopy Growth [WEED] validated my premise, and I couldn’t be more excited to be part of the team building brands and distribution in a market worth $100s of billions globally.”

Wallin continued, “I can’t help but think of Sam Bronfman in 1933 at the Repeal of Prohibition who went on to build Seagram into the alcohol industry leader it became before selling to Diageo and Pernod Ricard. Vertical is positioned to achieve that level of success.”

About Verticalâ„¢

Vertical is one of the first and largest vertically integrated companies in the legal medical cannabis industry. It’s operations in CA, AZ and OR combined with strategic partnerships in CO, MI, and NV position it well to take advantage of the rapid legalization and normalization of cannabis globally. Vertical is led by an executive team of entrepreneurs and business leaders from the alcohol beverage, agriculture, CPG, distribution, entertainment, food and medical industries. Vertical’s operations include planning, permitting, development and operation of cultivation, extraction, manufacturing, distribution and retail facilities.  It has world class capabilities in product development, co-packing, branding, marketing, education, and legal compliance, Vertical does Everything Pertaining to Green. For more information visit www.vertcos.com.

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