CBD 2.0: Why 2021 is the Dawn of a Promising New Era in the Hemp

CBD 2.0: Why 2021 is the Dawn of a Promising New Era in the Hemp

NOTE: ABRIDGED VERSION ABOVE PUBLISHED BY NASDAQ 2-18-21

In 2004, Tim O’Reilly popularized the term “Web 2.0.” According to Tim O’Reilly, “Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.[3] He went on to say, “Web 2.0″refers to the historical context of web businesses “coming back” after the 2001 collapse of the dot-com bubble, in addition to the distinguishing characteristics of the projects that survived the bust or thrived thereafter.[4]As we enter year three of federally legal hemp CBD, I am calling CBD 2.0.

 I lived through the dot-com bubble having founded eSkye.com in 1999 as a B2B exchange for the alcohol industry. I then led through the transition from dot-com to Web 2.0 morphing eSkye.com into eSkye Solutions and shifting to become a SaaS software provider to the industry, at one point establishing it as the largest provider of dedicated software services to the wine industry. We also handled all the vendor managed pricing with Walmart, Walgreens, and other chains for many of the largest wine, spirits and beer companies in the world. I was also Chairman of Wine 2.0, which was a riff of the Web 2.0 movement to bringing technology and wine experiences together.

O’Reilly and Gary Vaynerchuk (winelibrary.tv and Vaynerchuk Media) joined us at the New York Wine 2.0 event that featured cutting edge wine start-ups and wineries, plus over 1,000 wine and tech lovers coinciding with O’Reilly Media’s Web 2.0 Expo.

This week, on Yahoo Finance, I characterized 2021 as “CBD 2.0.” as the beginning of a fundamental shift from the early “Wild West” days of the hemp CBD industry to a year that will lay foundation for national brands. Let me explain and see if you agree.  

Pablo Zuanic, the well-regarded research analyst at Cantor Fitzgerald, put out several reports this week on the Cannabis and CBD markets and companies. As he points out:

“Macro view: our projections remain bullish for the next five years. Despite lackluster trends in 2020, partly COVID-related, and a slowdown pre-COVID in 2H19 – as lack of regulatory guidelines from the FDA prevented the FDM channel from adapting CBD a widely as had been expected, across formats and by all major retailers – projections remain quite constructive. Most estimates by the industry’s trade shops continue to forecast US CBD $ sales of $15-20Bn by 2024. The Brightfield Group projects sales of $15Bn by 2024, up from $4.2Bn in 2019. BDS Analytics projects sales of $20Bn by 2024, more than 10x the $1.9Bn in sales generated by the industry in 2018 (~50% CAGR), as per their estimates. BDSA estimates 63% of the $20Bn 2024 figures would be hemp-derived CBD and 37% marijuana-derived CBD. The current market split is as follows, according to BDS Analytics: ingestibles 47%, topicals 26%, inhalables 21%, pet products 3%, and 4% other (including pharmaceuticals). But as discussed below, without clear FDA guidelines and formal classification of CDB as a dietary supplement, the bulk of the FDM channel will stay reluctant to stock CBD products, and this will limit growth, in our view.”

He goes on to point out that without a major FDA/regulatory catalyst, it’s hard to see things improving rapidly from 2020. While I agree with his general assessment of the handful of public CBD companies he covers – cbdMD (YCBD/Neutral), Charlotte’s Web (CWBHF/Neutral) and CV Sciences (CVSI/Neutral)— I think those companies’ biggest issues are more related to the rising tide of other serious brands from mostly private companies but also new entrants. This new onslaught is much more sophisticated and include larger scale CPG brands than what the early CBD companies are used to competing against. Two such examples are Martha Stewart’s CBD Gummies launched by Canopy Growth and Molson Coors announced launch of their CBD beverage, TRUSS CBD in Colorado. This new crop of brand focused companies is leading the way and initiating the dawn of CBD 2.0.

Hemp CBD Early Days

In 2014, after years of grassroots efforts, Congress included an experimental program that allowed hemp to be legally grown in the US for the first time since 1937, provided it was attached to a University. 14 states ended up participating in the program. It was quite restrictive but a huge step forward for the industry. This was pre-CBD 1.0, a period of primitive CBD industry and initial consumer trials of the cannabinoid. During this time, there was a volatile) gray/illegal market for CBD with shady operators popping up all over brokering CBD from China and putting it into products with no testing, no truth in labeling and zero reliability. It was truly the “Wild West” and was common to have “brokers” claiming to have for sale or want to buy millions of dollars or liters of CBD, only to have them disappear when one actually tried to make a deal. It was a close cousin to the illegal cannabis industry with many of the same players participating in both.

I went to Washington DC to meet with congressional leadership in March 2018 to gauge the likelihood of expanding the hemp program nationally and of cannabis prohibition repeal overall. My impression was that full-on cannabis prohibition repeal still had meaningful opposition, but that hemp legalization could move quickly with bipartisan support.

My team jumped into it in 2018 growing 115 acres with partner farmers in Kentucky and establishing a hemp processing facility there as well. Just about everything that could go wrong did. The seeds were not great, the weather was terrible (wet when we needed dry and dry when we needed wet – “Welcome to farming,” they told me), our equipment kept breaking as most was not designed for the hemp plant, etc. Despite these challenges, we learned quickly and were able to lay the groundwork for what was to come.

Hemp CBD 1.0

Enter the Farm bill, which passed on a bipartisan basis and was signed into law in December 2018. This laid the foundation for a truly national, legal hemp industry, provided that each state set up a system and apply with the USDA. The excitement was palpable. It was a bit like a mini dot-com in terms numbers of start-ups, money flowing into the space, and news coverage. We bet heavily that the market would expand dramatically with legalization and committed to growing more than 1,800 acres of hemp with partner farms in KY and TN. We plowed millions of dollars into the production side of the business while at the same time putting a portfolio of brands together. We successfully launched our first brands into nearly 1,000 convenience stores in late 2018. It was a CBD “Gold Rush” with 100s of new “brands” appearing out of nowhere. Farmers switched to hemp production in mass, and $100s of millions of investments pumped into hemp processing operations. Big retailers began taking meetings with the anticipation of rolling out CBD products in 2019.

Between the Fall harvest of 2018 and 2019, the hemp growing, processing, and CBD ingredient side of the industry collapsed. In retrospect, perhaps it seems obvious that a frenzy of new investment and market participants in a brand-new industry would cause over-supply. Also, the proliferation of start-ups, populated with inexperienced business operators, caused plenty of issues. However, in a twist unforeseen by anyone but perhaps big pharma, the regulatory headwinds led by the US FDA threw a wrench in the momentum towards retail adoption. Their position was that CBD ingestibles are unsafe until proven otherwise, and therefore not permitted. This declaration caused most of the major retail outlets to cancel plans to bring CBD onto their shelves. (See my article in the Denver Post on this here)

The resulting destruction of value in the industry was swift and massive. Seven of the largest hemp processors who had raised over $400 million failed by February 2020 (pre-COVID lockdown). The largest, GenCanna, had a reported $2 billion deal to go public in the Fall of 2019, only to collapse into bankruptcy months later. I was 36 hours from a $700 million+ merger into a SPAC on NASDAQ when it unraveled in October 2019. We faced a collapsing market and a flight of investment capital. My team at Vertical Wellness took immediate action by cutting our costs and pivoting to a services business to help recover investor/creditor dollars from all these failed companies. In the end, we landed contracts to dry or process over 18 million pounds of hemp, making us profitable in 2020 during the pandemic. Given the retail environment, our brand launches were pushed into 2021, but we used the time and cash flow to prepare and make strategic acquisitions to be ready for what was to come. I share our rare success during a dismal time in the industry not to boast, but simply to inspire other entrepreneurs and demonstrate that being resilient and never giving up are essential qualities.

Entering CBD 2.0

In five years, we can look back and see if I called this too early, but something feels different to me. To be clear, I’m not suggesting good times are here immediately, but rather, we will soon be able to clearly see the path forward for a thriving cannabinoid industry. Here is my case that 2021 is the turning point for CBD.

1.    Survivors: Only the strong survived the great destruction of CBD 1.0 – those of us remaining either pivoted, figured out how to make money, or emerged with new focus on execution.

2.    Execution and Funding: The extreme loss of value has scared away many investors. This makes it a lot harder for new entrants to attain funding and for existing folks who are not executing to stay in the business.

3.    State Permitted Ingestibles: In spite of the FDA inaccurate proclamation against the safety of CBD, consumer demand for health and wellness products has only grown. Fundamentally, consumers want natural alternative solutions (from Big Pharma drugs) to solve sleeplessness, anxiety, pain, and other ailments. Cannabinoids increasingly demonstrate their proper role in solving for this consumer demand. Just as in the overall THC-based Cannabis market, the States are leading the way in permitting ingestibles of CBD. This will accelerate in 2021. The states are driving permitted CBD consumption and consumer demand (it’s 47% of consumption nationally in spite of the FDA). Additionally, there are more studies coming out regularly, adding further lack of evidence of any harm caused by CBD. These factors and continued support from a growing bi-partisan group of lawmakers will eventually overcome big-Pharma’s grip over the FDA on this issue. I’m hopeful this can happen in 2021 but is not essential for my case for CBD 2.0.

4.    Retailers Need for Growth: Retailers who are coming out of a crazy year of focusing on essential supplies or in other cases being shut down are looking for new ways to grow. CBD is back on top of their list of growth categories in which many are not yet participating.

5.    Efficacy Matters: More and more companies and brands today are focused on the real impact CBD and other cannabinoids can have on people’s lives. Faster acting products with clear uses will lead the growth.

6.    Real Brands: More legitimate, credible brands, not named “CBD this” or “CBD that,” are emerging. That would be like naming my new beer brand “Beer.” CBD is simply one of about 150 cannabinoids in the Cannabis plant that, when combined with the right balance of other ingredients (e.g. melatonin), can have tremendous efficacy in solving or alleviating real health and wellness ailments. Consumers want it, but they don’t know who or what to trust because of the lack of workable regulations and proliferation of unknown, unproven, generic brands. That is starting to change as premium brands are being backed by credible companies and honest leaders with proven track records. Our kathy ireland Health & Wellness® CBD solutions is a great example of this. Kathy is a recognized leader and advocate for women’s health. Our acquisition of The Organic Candy Factory is another. We are very excited to bring these to market.

As Tim O’Reilly once said, “Pursue something so important that even if you fail, the world is better off with you having tried.” I believe “CBD 2.0” is a worthy endeavor and indeed will make the world better off. I recently had my whole team read the late Tony Hsieh’s (former Zappos CEO) book Delivering Happiness: A Path to Profits, Passion, and Purpose. In it, Tony shares a plethora of stories where Zappos was at the brink of going out of business but found a way to persevere despite the odds.  Had a small group of impassioned leaders not fought through those times, there never would have been a $1 billion exit. Many in the industry are in a similar moment. Those who show resilience and conviction will prevail. 2021 will prove to be the turning point in building a thriving, healthy industry that contributes to the societal good.

Opinion | Common Ground: Political Unity Around Federal Cannabis Prohibition Relief

Opinion | Common Ground: Political Unity Around Federal Cannabis Prohibition Relief

Benzinga Cannabis , Benzinga Contributor (Originally published on Benzinga Here)

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By J Smoke Wallin

In 1925, five years into Prohibition, journalist H. L. Mencken wrote, 

“There is not less drunkenness in the Republic but more. Not less crime, but more. There is not less insanity, but more. The cost of government is not smaller, but vastly greater. Respect for law has not increased but diminished.” 

Prohibition turned law-abiding citizens into criminals and enabled and empowered organized crime. It would take another eight years for the repeal of Prohibition, with the enactment of the 21st Amendment, paving the way for a set of local option laws and regulations, state by state, known today as America’s beverage alcohol system. While imperfect, the state by state system has functioned well for over 85 years.

Around the time of Prohibition’s repeal, another Prohibition went into effect: cannabis. The Marijuana Tax Act of 1937 eventually made a plant used in medicine, and available recreationally for thousands of years, illegal. Again, this turned otherwise law-abiding citizens into criminals, enabled and empowered organized crime, and also denied countless patients suffering from a wide range of ailments, including cancer, access to a plant that could help them. 

Today, 33 states have some form of medical cannabis provision, with 10 implementing adult recreational use. More are drafting legislation regularly. The 2018 Farm Bill took the non-psychoactive form of cannabis “hemp” out of the hands of the DEA and into the Agriculture Department, paving the way for legal hemp and hemp-based CBD and other extracts for national production and consumption. This is progress—and it is only the beginning.

There is reason to believe the time is now to decriminalize cannabis federally and end the conflicted issues inherently present. While common ground seems impossible to find politically in 2019, there is a sensible center that has always existed and still exists today. Cannabis Prohibition repeal may be one of the few unifying issues one can hope for in Washington today. Here is why I believe it is possible with our current state of divided government.

States’ Rights: Conservatives can be against cannabis reform but still agree to it based on the strong principle of states’ rights. One of the core principles of modern-day conservatives has been a commitment to states’ rights. This goes back to the founding fathers’ expressed interest in limiting the size and scope of the Federal government. While the scope of the Federal government has increased dramatically over the years, there is still a strong expressed interest in decentralization on a whole host of issues, including education and healthcare. Anyone holding these beliefs ought to be persuadable that 33 states and counting were not wrong. They have expressed the will of their citizens. One only needs to listen to U.S. Senator Cory Gardner (R-Colorado) as he fights for his state’s right to regulate legal cannabis — when he originally voted against it. If the GOP intends to keep the Senate in 2020, their members will need the opportunity to support repeal.

Wellness: As Todd Harrison of CB1 Capital says, “Cannabis isn’t about getting high; it’s about getting well.” While US research has been stymied by Prohibition, anecdotally, the evidence is abundant. Whether it be a cancer patient coping with the effects of treatment or a child with epileptic seizures, one cannot argue there are benefits to this plant.

Cannabis clinical trials are underway in Israel and Canada. Large scale university-based research is in the early days (and due to the prohibition, have been disallowed in the U.S. thus far). However, since the 2018 Farm Bill was signed into law last year, cannabis without THC, legally known as hemp, is not under the purview of the Agriculture Department. Cannabinol or “CBD” is one of the components in the cannabis plant and is showing great promise in treating a variety of conditions. It is now in the FDA approved medicine for Epilepsy Epidiolex. Its number one characteristic is as an anti-inflammatory followed by pain relief.

I personally was able to give up Advil through the use of CBD for my minor aches and pains. Additional possible indications for CBD products include autism, psychiatric conditions, diabetic neuropath pain, fibromyalgia, chronic pain, and back pain. Clinical trials in these indications are underway; however, excluding THC from these studies makes zero scientific sense. The scientists committed should immediately be allowed to study the full cannabis plant in all its possible applications. Public demand is at an all-time high, and burying our heads in the sand scientifically is a disservice to the public.

Opioid Epidemic Overall And Loss Of Veterans: Over 50,000 citizens died in 2018 from some form of opioid incident. Cannabis has been shown to enable people to manage their chronic pain without the harmful side effects of opioids. The current approach is not working. We lose 22 veterans a day to suicide in this country as they cope with PTSD and the subsequent meds prescribed by the VA. I personally know veterans who were on the verge of suicide and were saved by the use of cannabis. Many VA doctors agree and would like the option. Veterans’ organizations stand universally in favor of legalized medical cannabis; so too should our nation’s leaders.

Economics: Since Colorado legalized adult use cannabis in 2014, the state generated over $6 billion in sales and $1 billion in tax revenue. CA generated $300 million in taxes in its first year of imperfect legislation and will amount to well over $3 billion once legal rollout is fully up and running. In fiscal year 2017-2018, Colorado Department of Revenue says it collected $250,968,890 in marijuana tax revenue. The constitution requires the first $40 million in excise tax money go to school construction. Anything over that from the excise tax goes toward public-school funds.

Overall, 47 percent of marijuana tax money went to schools for fiscal year 2017-2018, 41 percent went to other state services, and the remaining 12 percent went to the general fund. Denver alone collected $48 million in tax revenue on cannabis. In Denver, all marijuana tax money goes to the general fund. The city also needs to dedicate portions of that tax revenue to education, enforcement, and regulation. During the last five years, nearly $13 million of the revenue went toward youth prevention efforts. For 2018, the city also carved out money from marijuana revenue for certain projects, including $5 million for deferred capital maintenance, $4 million to fix aging parks and recreation centers and an estimated $8 million per year to help double Denver’s Affordable Housing Fund.

The states cannot afford not to go after this revenue source, not to mention the countless entrepreneurs rushing into the space to create value for their investors and stakeholders. It’s an economic windfall for the states that have moved forward and will be for the country at large if done right.

Social Justice Reform: Congress agreed, and the President signed some justice reform passed into law in 2018. Cannabis reform may further correct a legal system that disproportionately affected certain communities. 

Banking: The Federal Prohibition juxtaposed with state permission has created an untenable system whereby legitimate businesses are unable to access the federal banking system. This creates an unsafe environment with massive amounts of cash being handled. While some local state options exist, the Treasury department has publicly come out in favor of a solution for banking and legal taxation.

Elections And Public Opinion: Gallup has tracked the topic of cannabis legalization for years. 2018 marked the first time the majority of Americans in every segment favored some form of legalization. This applied to baby-boomers and millennials, to Democrats and Republicans. Almost every single presidential hopeful who has declared has come out publicly in favor of repealing the national cannabis ban in the form of the STATES Act, while some have gone much further with full legalization. This includes Amy Klobuchar, Bernie Sanders, Elizabeth Warren, Cory Booker, Julián Castro, Kamala Harris, Kirsten Gillibrand, Tulsi Gabbard and Pete Buttigieg. President Trump has publicly stated his support for the states to decide.

When functioning properly, politicians serve their constituents. To get reelected, these politicians need to find a set of issues that gives them sufficient votes to win. There are no issues today that unite the country quite like cannabis reform.

The toothpaste is out of the tube, and you can’t put it back in. Legal cannabis is coming to the United States, sooner rather than later. Get ready.

J Smoke Wallin is CEO of Vertical Wellness, the leading hemp-based CBD company, and President of multi-state cannabis operator Vertical Companies.

Vertical Wellness is Established

Vertical Wellness is Established

Catching up here, after the farm bill passed legalizing hemp Federally in the US, Vertical Companies created Vertical Wellness and named me as CEO. Effective April 1, Vertical Wellness will be spun off to the shareholders and be a completely stand alone company. We expect to attract institutional capital to this entity and pave the way for a public offering. Below are some of the media coverage of our move.

New Cannabis Ventures-Jan 24, 2019Exclusive Interview with Vertical’s Wellness CEO Smoke Wallin. Vertical is all about brands in both the cannabis and hemp spaces, and, right now, the …

Here is the recorded interview below:

And more at the NYSE on Cheddar: Cannabis is ‘Greatest Growth Opportunity in Our Lifetime,’ Vertical Wellness CEO Says

Smoke Wallin at the NYSE on Cheddar

2018 Farm Bill Legalizes Hemp In US

Last week the President signed the 2018 Farm Bill which legalizes Hemp in the US. This is a monumental step forward for the cannabis industry and for the US consumer.

Below is my interview on Midas Letter Raw last Friday. I was on the road visiting family for the holidays so the interview was done at a stop along the way (not the greatest quality, but great content).

Farm Bill Poised To Pass: Legalizing Hemp Across the Land

The Farm Bill of 2018 just passed the House and Senate and sits on the President’s Desk.  Here are some thoughts on its impact on the Hemp and CBD industries as well as information on our activities in the space, I have shared in a number of interviews.


Here is our Vertical Wellness operation getting started in KY in October

WHV: Vertical Hemp Company Cuts Ribbon To Cadiz Factory

Bloomberg: Hemp Companies Poised to List in U.S. as Farm Bill Goes to Vote

 

QUARTZ: Proposed hemp regulations continue the racist legacy of the US war on drugs

CSP: Instant CBD Strips Arrive in C-Stores Nationwide

WKMS: Hemp Company Vertical Celebrates Opening Of CBD Facility In West Kentucky

 

Smoke’s First Fire: Welcome to California

Smoke’s First Fire: Welcome to California

Well, it’s been an eventful 72 hours and the #WoolseyFire is still burning.  First, I want to acknowledge we are extremely fortunate.  My family has suffered no injuries or property damage to date.  Our experience with the fires has been more of an adventure, while I have seen friends, associates and strangers suffer greatly.  We’ve had a ton of people checking in on us so I thought I’d give a quick recap of my first California fire experience since moving to Los Angeles from Indianapolis earlier this year.  For the record, we have tornados and really crazy thunderstorms in Indy, but nothing like this fire.

It’s 7:48pm PT, I’m sitting here at home in Westlake Village under mandatory evacuation and prepared to leave again at a moments notice.  We are monitoring the Ventura County Fire alerts & radio chatter, Twitter has been our best source of information, albeit requiring tremendous filtering of nonsense posts. The TV news has been recycling video for days in creative yet misleading ways, making it hard to tell new events from prior ones.  We are surrounded by fire zones.

#WoolseyFire – from Simi Valley to Malibu . Blue Dot is our house in Westlake Village

#WoolseyFire – Blue Dot is our house in Westlake Village. Red lines are mandatory evacuation areas. Purple is fire areas.

Another map showing the fire zones and Westlake Village

 

 

 

 

 

 

 

 

 

 

 

 

The losses to the Southern California community are staggering, yet amazingly thus far mostly relegated to property and hardship. For the scale of this disaster, the limited loss of life has been a blessing and a testament to the Fire and Safety professionals getting ahead of it.
That said, this does not diminish the emotional hardship I’m seeing everywhere for personal losses.

 

We began this journey Thursday when upon returning from meetings in downtown L.A., we encountered highway closures just beyond our exit and the resulting logjam of everyone trying to get off at our exit, Westlake Boulevard.  Joining friends at Tuscany Restaurant, we enjoyed discussion with fellow patrons, but it increasingly turned to what people were hearing re the fires to the East of us. We offered our home to colleagues who were being evacuated.   I discussed exits plans that evening with Anitra and we agreed to leave if mandated. After a couple of hours of sleep, I awoke with a start at 2:30am and decided to turn on the news. By 3am, mandatory evacuation orders were issued for our Westlake Village. Go Time!

Even though I’m one who plans for emergency situations, knowing a fire may be imminent created a little bit of a scramble out the door.  As you should expect from an Eagle Scout, my go bag is always ready, with ample supplies of first aid, water treatment, weapons for self defense and other survival gear. I always think about how to survive for a week or more without civilization (hotels, stores, water, power) if on the road and for a month if bunkered in at home. [NOTE: If you do not have such a plan I suggest you consider it. It does not take long without power, food or water for the situation to cause people (especially crowds) to behave badly.]

On the other items front, we didn’t do quite as well.  E.g.,we later discovered that I had 9 pairs of underwear and one shirt (the one I was wearing), while Anitra had 14 shirts and one pair of pants (the ones she was wearing).  LOL Funny moment.

At 3:30am on Friday morning, we evacuated.  At that time there were fires to the East, North and West. I expected the 101 to be jammed up and fires were threatening to jump it by then.  Thus, I chose to head out via Westlake Blvd over the curving roads to Malibu and then down to Santa Monica. I figured this would be the least traveled most accessible escape route.

4am evacuating… no not happy

The 101 was closed in both directions from Westlake Village at the time of our evacuation

Over the hill in Malibu and headed to Santa Monica

 

 

 

 

 

 

 

 

 

 

 

It turned out to be true and we made it to the Santa Monica JW Marriott by 4:45am.  The hotel was sold out that night but I was fortunate to book a room for Friday night and after huddling around the fire pit for a few hours, we were checked in by 10am Friday morning.

Luckily, we left Malibu on the same route ahead of this now famous scene:

Photo of masses of people evacuating Malibu later on Friday after we had made the trek. Photo credit unknown.

 

Evacuee at the JW Marriott – yes lucky and blessed. In the words of one of my favorites, Tom Petty “You don’t have to live like a refugee”

This became our home for the next 36 hours.  It was eerily perfect, sunny, warm and no sign of the massive disruption happening nearby other than our fellow fire refugees we met.

On Saturday, the winds shifted and Santa Monica became smoky and unpleasant.  Anitra’s history of asthma was on our mind as we exited and headed toward Sherman Oaks where friends offered their home.  On that front, we had nearly a dozen offers of places to stay with our wonderful community of friends and family. It was amazing and heartfelt from many friends giving us another reason to give thanks.  As we came over the hill towards the Valley, it became clear that the air was anything but clear. The shifting winds had brought heavy smoke.  At this point, we had heard from several friends who had remained in Thousand Oaks & Westlake Village who told us the area was clear, even though the evacuation order was (and is) still in effect.  We decided to go home to at least grab other supplies (clothing) and at best stay put (we did).

 

 

 

My friend and colleague who stayed behind in Westlake Village sent me these shots of the fires burning in our neighborhood on Friday:

 

Today we rode bikes to survey some of the damage and view the situation live.

 

Smoke reporting from Westlake Village during the #WoolseyFire from J. Smoke Wallin on Vimeo.

I learned from my neighbor, a veteran of the 101st Airborne (thanked him) who has lived here since 1985, that where we are in Westlake Village is uniquely sheltered and the fires historically have gone around us. The winds also made the air here much clearer than I expected.  We had a blue sky sunny CA day today.

We remain vigilant and ready to leave at a moment’s notice.  I have great respect for the heroes of this tragedy. The fire and rescue and police have done a remarkable job of fighting an unstoppable force of nature.  I grabbed this shot from a twitter post (source unknown) of some of these guys taking a rest after 48 hours of constant fire fighting.  Amazing dedication and perseverance.  We plan to find ways to support them in significant ways going forward.

From KTLA – photo of firefighters sleeping in place after 48 hours of nonstop firefighting. Heroes, every one of them.

I will update this with the next chapter when it unfolds, but wanted to share in the moment while its fresh.  Thanks for sharing with me, your stories, as well.  As Anitra would say, we are blessed and lucky.

WASHINGTON’S TOP PRE-ROLL BRAND SAINTS PARTNERS WITH VERTICAL TO BRING  ARTISAN CANNABIS TO CALIFORNIA

WASHINGTON’S TOP PRE-ROLL BRAND SAINTS PARTNERS WITH VERTICAL TO BRING ARTISAN CANNABIS TO CALIFORNIA

Excited to share our newest Vertical brand partner for California… Saint’s from Washington State – check it out

Saint’s Will Curate It’s California Only Collection From The Best Craft Cannabis Producers Throughout The State

From Washington to California

Sept. 19, 2018

Award-winning Saints Joints has forged a strategic alliance with Vertical Companies to bring its innovative pre-rolls to the rapidly growing legal California cannabis market.

Based out of the city of Seattle, Saints Joints has collaborated with artists ranging in styles from Street Graffiti to Rock Poster art. They have released over 30 different box designs and will be focused on capturing the emerging artisanal market. Sold as singles or five-packs, hand-selected pre-rolls come in a variety of indicas, sativas and hybrids, including the Artist’s Series Pack, a five joint multi-strain sampler collection. Like the Saints namesake, Saints have been active in the arts community and believes in supporting these communities and giving back. Saints supports the arts by sponsoring concerts and with the support of Gold Leaf gardens and our retail partners have raised money for Equal Rights Washington. Saints will look for similar giveback opportunities in the California market.

Saints artists have included Jeremy Fish (famous for his work with Upper Playground), David D’ Andrea, AO Hamer, Jimbo Phillips (Santa Cruz Skateboards) and Skinner. Vertical uses a combination of creativity and consumer insights, to make their brands stand out from the crowd with marketing campaigns to match. Each box has become collector’s items and are traded amongst Saints and design fans. Together, the two companies will focus on quality cannabis and artistic packaging to not only create the perfect joint but create an all-encompassing and iconic experience for the legal market.

Saints owner Lawrence Perrigo is from Northern California, and excited to bring the gritty street brand home to where it was created in his experiences growing up Skateboarding the streets of Sacramento and San Francisco.

“I’m truly excited to bring Saints back to my home state of California!” enthuses Perrigo. “I know California consumers will love the artisanal boxes and the attention to detail and the quality we guarantee.”

Saints chose to collaborate with Vertical because of their business model, which is patterned after the large-scale wine, spirits, and beer distribution businesses that Vertical’s team has created.

“Saint’s has built a hip iconic brand by bringing out the best artisan expressions in Washington state. This is exactly the kind partner we look for to bring to our markets.  I couldn’t be more excited to bring Saints to the people of California!” said J. Smoke Wallin, President of Vertical.

About Saints Joints

Saints Joints was founded in the Seattle area by members of the Seattle Medical Cannabis community in 2015. Saints are dedicated to making the highest quality cannabis products using only natural organic ingredients and practices. Saints have released 30 different box designs and variants, and have been included in Entrepreneur’s Cannabis Top 100.

https://www.saintsjoints.com

About Vertical

Vertical is among the first and largest vertically integrated companies in the legal cannabis industry. It has operations in AZ, KY, and CA, combined with strategic partnerships in OH and additional markets, position it well to take advantage of the legalization and normalization of cannabis globally. Vertical’s brands cover all aspects of form factor and demographic.  Vertical is led by an executive team of entrepreneurs and business leaders from the alcohol beverage, agriculture, CPG, distribution, entertainment, food, healthcare, and medical industries.

Media Contacts

Vertical:

Jon Lindsay Phillips

RLMpr

646-828-8566

vertical@RLMPR.com

 

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