Evolving Drinks Brands

I recently read and shared an article in Forbes by Patrick Hanlon called, “Why Brands Must Evolve” that is so spot on that it has led to a number of interesting conversations in the past week with some of my clients and partners who own brands in beer, wine and spirits. As one who spends …

Commentary on the US Beer Market 2009 results and 2010 thoughts…

I’d thought I’d share some thoughts on the US beer market based on the 2009 results (starting to be published broadly) and my own insights calling on the distributors and retailers at Pelican Brands representing  Singha Beer. First, the 2009 beer market was characterized by tough trading conditions overall, consumers trading down from a number …