Evolving Drinks Brands

I recently read and shared an article in Forbes by Patrick Hanlon called, “Why Brands Must Evolve” that is so spot on that it has led to a number of interesting conversations in the past week with some of my clients and partners who own brands in beer, wine and spirits. As one who spends …

Calatrasi And The Mineo Family Vineyards, Leading Italian Wine Producers, Announce A Long Term Strategic Partnership For The US Market with Pelican Brands

Pelican Brands Will Import La Piazza And Allora Brands, Crafted By The Mineo Family In Collaboration With Calatrasi Carmel, IN, USA – November 10th, 2010 – Pelican Brands, Calatrasi, and the Mineo Family announced today the formation of a long-term strategic partnership for the U.S. market. The Mineo Family represents the alliance between Calatrasi, a …

Pelican Brands & SOI Wines Announce a Long Term Strategic Sales & Marketing Agreement for the US Market

Pelican Brands will Import and Drive the National Rollout of Barking Sheep Wines from Argentina, the first Brand to be Launched Under this Agreement Carmel, IN, USA – December 20, 2010 – Pelican Brands and Schwartz Olcott Imports, LLC (SOI Wines) jointly announced today the formation of a long term strategic agreement to launch Barking …

The Fall Season Shapes Up! Thoughts on online and offline Wine market…

My friend Liza has a nice piece in Winebusiness.com today on the Fall selling season.  Reports from Nielsen, Bill Cascio at Glazer’s, Wilford Wong at Beverages and more! all point toward improvement over last year, though value driving business. Yesterday, another Wine 2.0 friend, John Corcoran’s blog “Think Wine Marketing” had a well done piece …