My 2015 Superbowl Ad Recap

My 2015 Superbowl Ad Recap

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That was a great Super Bowl! Well, as great a game as it could be without the Colts in it. That said, I’m sure many of you joined me watching the actual big game – the commercials. I did not evaluate every one, but the most notable discussions (I posted on Facebook and Twitter as the night went on and had lots of interesting interaction) I recap below.

My comments denoted with @smokewallin. Where others commented or tweeted I list their Twitter handle.

Interesting Comments and Un-categorized:

@smokewallin: Pretty close.. RT @jack_welch: Product Managers….every day try to design a perfect product like NFL

@smokewallin: Really? RT @adage: Whoa RT @LoctiteGlue Hey, @BUDWEISER! Stop bidding on our ad keywords. Love, Loctite

@smokewallin: Wix.com websites.. Farve & Carve… nice ad! Worked

Farve & Carve

NASCAR

@smokewallin: Nice @NASCAR @nbc ad at end… @DISupdates coming soon! #SuperBowl #superbowlcommercials

video-undefined-2541D2B800000578-109_637x358

BUDWEISER:

The horses saving the puppy from wolves was beautifully done.  There was a lot of push back from the craft beer world on the This BUD’S FOR YOU slaming craft beer. My sentiment was ABI (Anheier-Busch Inbev) is simply playing to their strength and their core audience with the through-back ad.   The PacMan ad for Budlight did not work for me though.

@smokewallin:Big Beer fights back Craft beer .. @Budweiser “Let them sip their Pumpkin, Peach Ale we’ll be brewing golden suds” nicely done4 target!

This buds for you This Buds for you horse

@smokewallin: I think @Budweiser bringing back old school works better than Pacman @budlight hard to see how it connects #upforanything #SuperBowl commercials

@smokewallin: Play to your strength? RT @businessinsider: People are slamming Budweiser ad that mocks craft beer http://read.bi/1BR2DGF 

@smokewallin: Play your strength? RT @adage: Look what came back at the #SuperBowl: An old slogan http://trib.al/oYGzM1N 

Here is one example of the craft beer world reaction from the Ashley V Routson aka “BeerWench”

https://twitter.com/TheBeerWench Hazzah ‪#craftbeer! Budweiser has officially admitted to being threatened by us, albeit passive aggressively though a Super Bowl commercial.

Soft Drinks

Coca-Cola a big win with their positive message. Love the reply to negative tweets and see message. Oh and thanks for the retweet Coke! Pepsi with their half time extravaganza with Katy Perry did well. Most seemed to like the show and it was well executed.

@smokewallin: Coca-Cola #makeithappy nice sentiment. #superbowlcommercials

@smokewallin: Thx RT @CocaCola: @SmokeWallin #MakeItHappy is more than a # Reply 2 negative Tweets + see! http://bit.ly/1BgZw8b 

Coke happyimages-4

AUTOS

Fiat had the best ad, hands down. The little blue pill told a whole story in a short spot. Loved it! Liked the Harry Chapin ad (and song), but the message might be mixed up a bit… I expected the kids to leave at end and become a race driver, just as the dad was hanging it up – it would have matched the story of the song. Mercedes-Benz tortoise and the hare was cute and effective.

@smokewallin: The @FIATUSA 500 and the little blue pill… told a whole story.. nicely done! #SuperBowl commercials

fiat images-5 fiat2

Mercedes-Benz USA nice touch on old tortoise and hare fable.. tortoise gets the “girl”.. cute

@smokewallin: Nissan Kid growing up with Racing dad while Harry Chapin Cats In the Cradle plays… worked #superbowlcommercials

nissan racing growing up

@smokewallin: This land was made for you and me.. @Jeep Nice touch making it international! @FIATUSA #SuperBowl commercials

@smokewallin: Ok, Being a Dad… @Toyota USA hits home… Nice.. but did all these companies discuss the Dad theme? #SuperBowl commercials

@smokewallin: concur RT @adage: We’ve reached Peak Dad with that one. #withdad @nissan #SuperBowlads

@smokewallin: the BMW i3 ad with Bryant Gumbel and Katie Couric flash back to what is the internet was cute. #superbowlcommercials

Fast Company @FastCompany @BMW‘s #SuperBowl ad takes @katiecouric and Bryant Gumbel back in time: http://f-st.co/t3jR3wa  by @jeffcbeer

katie and bryant - BMW electric

The Kia ad with Pierce Bronson was actually pretty good as well.

Insurance

Nationwide was a fail mainly because it was such a serious ad and using a horrible thought like losing a child to an accident did not fit Superbowl. The American Family Insurance ad with Jennifer Hudson was cute, but pretty short and kind of got lost.

@smokewallin: Didn’t like Nationwide Insurance kid who will never grow up- I get it but not really mood of the Superbowl to me. #SuperBowl commercial

 

Medicine and Soap:

Dove was a great feeling ad, but kind of letdown when it got to the product. Jublia did not work and was not cleaver.

Dove

@smokewallin: exactly RT @marcmalkin: That dad’s commercial was good until they showed it was for soap. Kinda killed the emotional buzz #SuperBowl

 Jublia

@smokewallin: Jublia… uhm.. no. #SuperBowl commercials

@smokewallin: My sentiment… ugh RT @adage: Talk about turf toe. @kenwheaton gives Jublia commercial 1.5 stars.

jublia toe

3 AMIGOS TEQUILA NAMED OFFICIAL TEQUILA OF KANSAS &   CHICAGOLAND SPEEDWAYS

3 AMIGOS TEQUILA NAMED OFFICIAL TEQUILA OF KANSAS & CHICAGOLAND SPEEDWAYS

I’m pleased to announce two more major NASCAR sponsorships with Kansas and Chicagoland Speedways! These great venues expand our 3 Amigos Tequila footprint with Official Tequila designations at Talladega Superspeedway, Darlington Raceway, Auto Club Speedway, Phoenix International Raceway.

Look for our Trackarita Carts pouring 3 Amigos today at the Sprint Cup Race at Kansas –

Kansas Speedway Partners with 3 Amigos Tequila
6/1/2011

Kansas Speedway officials announced a partnership with 3 Amigos Tequila today.

“Both Kansas Speedway and 3 Amigos Tequila are young companies that want to provide a good time to our customers,” said Kansas Speedway President Patrick Warren. “I’m looking forward to a long partnership with the 3 Amigos Tequila brand.”

3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.

J. Smoke Wallin, Chairman & CEO of Paddington & Pelican Brands said, “3 Amigos is very excited to partner with Kansas Speedway to introduce our brand to your great fans. 3 Amigos recently won “Best of Show” at the Wine & Spirits Wholesalers of America tasting competition. 3 Amigos is above all else, great tequila.”

Individual tickets are on sale now for remaining events at Kansas Speedway including the Oct. 8 Kansas Lottery 300 and the Oct. 9 Hollywood Casino 400 at Kansas Speedway. Tickets are available by calling 866.460.RACE (7223) or by logging onto www.kansasspeedway.com. Parking at Kansas Speedway is always free and fans may bring one 14x14x14-inch soft-sided cooler into the grandstands to enjoy their favorite food and beverages.

For those of you who watched the Nationwide race last night at Chicago – you probably caught a glimpse of our 3 Amigos Tequila sign on the inside of the track!


3 AMIGOS TEQUILA NAMED OFFICIAL TEQUILA OF CHICAGOLAND SPEEDWAY

6/1/2011

Joliet, Ill. – May 31, 2011 – Chicagoland Speedway today announced a partnership with 3 Amigos Tequila making it the official tequila of the speedway.

“We’re thrilled to partner with 3 Amigos Tequila and introduce our amazing fans to their award winning tequila,” said Scott Paddock, President of Chicagoland Speedway and Route 66 Raceway. “We look forward to working closely with 3 Amigos Tequila to bring exciting opportunities to race fans in advance of our September race weekend when we host the kick-off to the Chase for the NASCAR Sprint Cup, September 16-18.”

“3 Amigos is very excited to partner with Chicagoland Speedway and introduce our brand to the third largest media market,” said J. Smoke Wallin, Chairman & CEO of Paddington & Pelican Brands.

Tickets are on sale now for the 2011 events at Chicagoland Speedway and Route 66 Raceway, including single-day tickets! To purchase tickets, please visit www.ChicagolandSpeedway.com or call 888-629-RACE (7223).

Chicagoland Speedway’s 2011 Schedule:

Date Event

June 4 STP 300 (NASCAR Nationwide Series)
Messina Wildlife Animal Stopper 150 presented by Menards (ARCA Racing Series)

Sept 16 NASCAR Camping World Truck Series

Sept 17 Dollar General 300 presented by Coca-Cola (NASCAR Nationwide Series)

Sept 18 NASCAR Sprint Cup Series

Route 66 Raceway’s 2011 Schedule:

Date Event

June 10-12 Burndown at Sundown!

June 23-26 NMRA NMCA Super Bowl of Street Legal Drag Racing

July 7-10 O’Reilly Auto Parts NHRA Nationals (NHRA Full Throttle Drag Racing Series)

Sept 15 *Traxxas Torc, The Off-Road Championship Series

*At the Route 66 dirt oval

For more information on Chicagoland Speedway stay connected on Twitter and Facebook .

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