Evolving Drinks Brands

I recently read and shared an article in Forbes by Patrick Hanlon called, “Why Brands Must Evolve” that is so spot on that it has led to a number of interesting conversations in the past week with some of my clients and partners who own brands in beer, wine and spirits. As one who spends …

10th Annual American Distilling Institute’s Craft Spirits Conference

I had the great honor of speaking at the 10th Craft Spirits Conference put on by the American Distilling Institute this week.  ADI’s mission is to The American Distilling Institute’s mission is to disseminate essential information regarding the art and science of distilling. I must say, the energy at this conference was palpable.  There are …