My 2015 Superbowl Ad Recap

My 2015 Superbowl Ad Recap

Slide1

That was a great Super Bowl! Well, as great a game as it could be without the Colts in it. That said, I’m sure many of you joined me watching the actual big game – the commercials. I did not evaluate every one, but the most notable discussions (I posted on Facebook and Twitter as the night went on and had lots of interesting interaction) I recap below.

My comments denoted with @smokewallin. Where others commented or tweeted I list their Twitter handle.

Interesting Comments and Un-categorized:

@smokewallin: Pretty close.. RT @jack_welch: Product Managers….every day try to design a perfect product like NFL

@smokewallin: Really? RT @adage: Whoa RT @LoctiteGlue Hey, @BUDWEISER! Stop bidding on our ad keywords. Love, Loctite

@smokewallin: Wix.com websites.. Farve & Carve… nice ad! Worked

Farve & Carve

NASCAR

@smokewallin: Nice @NASCAR @nbc ad at end… @DISupdates coming soon! #SuperBowl #superbowlcommercials

video-undefined-2541D2B800000578-109_637x358

BUDWEISER:

The horses saving the puppy from wolves was beautifully done.  There was a lot of push back from the craft beer world on the This BUD’S FOR YOU slaming craft beer. My sentiment was ABI (Anheier-Busch Inbev) is simply playing to their strength and their core audience with the through-back ad.   The PacMan ad for Budlight did not work for me though.

@smokewallin:Big Beer fights back Craft beer .. @Budweiser “Let them sip their Pumpkin, Peach Ale we’ll be brewing golden suds” nicely done4 target!

This buds for you This Buds for you horse

@smokewallin: I think @Budweiser bringing back old school works better than Pacman @budlight hard to see how it connects #upforanything #SuperBowl commercials

@smokewallin: Play to your strength? RT @businessinsider: People are slamming Budweiser ad that mocks craft beer http://read.bi/1BR2DGF 

@smokewallin: Play your strength? RT @adage: Look what came back at the #SuperBowl: An old slogan http://trib.al/oYGzM1N 

Here is one example of the craft beer world reaction from the Ashley V Routson aka “BeerWench”

https://twitter.com/TheBeerWench Hazzah ‪#craftbeer! Budweiser has officially admitted to being threatened by us, albeit passive aggressively though a Super Bowl commercial.

Soft Drinks

Coca-Cola a big win with their positive message. Love the reply to negative tweets and see message. Oh and thanks for the retweet Coke! Pepsi with their half time extravaganza with Katy Perry did well. Most seemed to like the show and it was well executed.

@smokewallin: Coca-Cola #makeithappy nice sentiment. #superbowlcommercials

@smokewallin: Thx RT @CocaCola: @SmokeWallin #MakeItHappy is more than a # Reply 2 negative Tweets + see! http://bit.ly/1BgZw8b 

Coke happyimages-4

AUTOS

Fiat had the best ad, hands down. The little blue pill told a whole story in a short spot. Loved it! Liked the Harry Chapin ad (and song), but the message might be mixed up a bit… I expected the kids to leave at end and become a race driver, just as the dad was hanging it up – it would have matched the story of the song. Mercedes-Benz tortoise and the hare was cute and effective.

@smokewallin: The @FIATUSA 500 and the little blue pill… told a whole story.. nicely done! #SuperBowl commercials

fiat images-5 fiat2

Mercedes-Benz USA nice touch on old tortoise and hare fable.. tortoise gets the “girl”.. cute

@smokewallin: Nissan Kid growing up with Racing dad while Harry Chapin Cats In the Cradle plays… worked #superbowlcommercials

nissan racing growing up

@smokewallin: This land was made for you and me.. @Jeep Nice touch making it international! @FIATUSA #SuperBowl commercials

@smokewallin: Ok, Being a Dad… @Toyota USA hits home… Nice.. but did all these companies discuss the Dad theme? #SuperBowl commercials

@smokewallin: concur RT @adage: We’ve reached Peak Dad with that one. #withdad @nissan #SuperBowlads

@smokewallin: the BMW i3 ad with Bryant Gumbel and Katie Couric flash back to what is the internet was cute. #superbowlcommercials

Fast Company @FastCompany @BMW‘s #SuperBowl ad takes @katiecouric and Bryant Gumbel back in time: http://f-st.co/t3jR3wa  by @jeffcbeer

katie and bryant - BMW electric

The Kia ad with Pierce Bronson was actually pretty good as well.

Insurance

Nationwide was a fail mainly because it was such a serious ad and using a horrible thought like losing a child to an accident did not fit Superbowl. The American Family Insurance ad with Jennifer Hudson was cute, but pretty short and kind of got lost.

@smokewallin: Didn’t like Nationwide Insurance kid who will never grow up- I get it but not really mood of the Superbowl to me. #SuperBowl commercial

 

Medicine and Soap:

Dove was a great feeling ad, but kind of letdown when it got to the product. Jublia did not work and was not cleaver.

Dove

@smokewallin: exactly RT @marcmalkin: That dad’s commercial was good until they showed it was for soap. Kinda killed the emotional buzz #SuperBowl

 Jublia

@smokewallin: Jublia… uhm.. no. #SuperBowl commercials

@smokewallin: My sentiment… ugh RT @adage: Talk about turf toe. @kenwheaton gives Jublia commercial 1.5 stars.

jublia toe

Remembering Louis J. Conti Cornell University Class of 1941, US Marine

Remembering Louis J. Conti Cornell University Class of 1941, US Marine

I just received this from the Cornell Athletics dept (and my old wrestling coach, Andy Noel, our athletic director)… and all I could think was wow, what an amazing life.  I thought I’d share it here.    Thanks Andy for sharing. Remembering Louis J. Conti Cornell University Class of 1941, US Marine  Conti HOF Lou Conti was a two-way single wing pocket guard on Cornell’s 1939 and 1940 teams that beat Ohio State in Columbus and Ithaca. The 1939 team was undefeated and voted national champions. The 1940 team played in the famous 5th down game at Dartmouth. Lou was AP All-East in 1940 and played in the 1941 East-West Shrine game. In recognition of his athletic prowess, he was inducted into the Cornell Athletics Hall of Fame in 1981. Lou died on February 14, just two weeks after his beloved wife Dottie passed. In 1942, as a Marine Corps Lieutenant, Lou flew dive bombers in World War II’s Pacific theater. He was assigned to Marine Scout Bombing Squadrons and flew many missions in the Central and South Pacific from Palmyra, Guadal Canal, Munda, Bougainville, and Green Island in the Solomon Islands. In 1945 he was assigned as Commanding Officer of the photo recon detachment on Okinawa in support of that operation and flew photo missions over Japan in preparation for the U.S. invasion (that fortunately never happened). In 1949, he joined the football coaching staff at Cornell as an assistant and was concurrently commissioned as a Captain in the Marine Corps Reserve. He was recalled to active duty in 1952 and served as Operations and Executive Officer of the Marine Photographic squadron of the 1st Marine Air Craft Wing in Korea. He flew 102 combat missions in Korea. After a second tenure as an assistant coach with the Big Red, he began his business career in 1956 with General American Transportation Corporation’s (GATX) Tank Storage Division. There, he was instrumental in making it the largest company of its kind in the world and increased sales in a 10-year period from $10 million to $250 million annually. He went on to become the Chairman and CEO of Marine Transport Lines, a public company spun off from GATX. Lou served as a director for Emerson Electric Company. At the time, Chuck Knight was the Chairman, President, and CEO; Al Suter was the COO, and Bob Staley the Vice Chairman. All were Cornell `57, Knight and Suter football players and Staley a world champion oarsman for the Big Red. Dick Loynd `50 was also on the Emerson board, and also a former football player. The five were great friends and provided the bulk of the funding for the construction of “Friends Hall” and named so in honor of their friendship.  (I got to know Chuck when I was Co-Chair of the Owen Distinguished Lecture Series at Vanderbilt and with my Cornell connection I was his host for the visit and I had the privilege of introducing him to the school). While furthering his civilian career, Lou continued to be active in the USMC Reserve before retiring as a Major General. As a civilian, he was appointed by the Secretary of Defense to Chair the Reserve Forces Policy Board. He served in that capacity for eight years and upon his retirement was named Chairman Emeritus. For his service with the Department of Defense, he was awarded the Distinguished Public Service Medal. For his military service, he was awarded the Legion of Merit, Distinguished Flying Cross, and five Air Medals. photo_2169268_1_photo1_cropped_20140220.jpgx Lou was a devoted family man, a great athlete, served his country with distinction and was a generous benefactor of Big Red Football and a friend to all Cornell athletes. He and Dotty had six children, one of whom lost his life as a Marine in combat in Viet Nam. Lou and Dottie lived in Inverness, IL.

On behalf of the entire Cornell community, we send heartfelt condolences to Lou’s family and friends. The Cornell Football Association very appropriately named its most prestigious award the “Lou Conti Lifetime Achievement Award.” It recognizes individuals who have made extraordinary contributions to the program over many years. Lou will be missed, but never forgotten. A life well lived…rest in peace dear friend.

Also as posted in the Chicago Tribune here… A memorial Mass will be held, February 24, at 9:30 at Saint Theresa Catholic Church , 455 Benton Street, Palantine, Il 60067.

%d bloggers like this: