Craft Beer Sales Boom Continues… Best Is Yet To Come.

Craft Beer Sales Boom Continues… Best Is Yet To Come.

This weeks release of the full 2013 numbers on craft beer by the Craft Brewers Association confirms something many of us already knew: this movement is accelerating.  I’d go a step further and say the best is yet to come.  Here is the info-graphic the CBA published this week:

Craft Breweries 2013 Growth-Small_HR

Pretty incredible numbers – going from 4.4% volume share in 2009 to 7.8% in 2013.  On a dollar basis, even more impressive with a 20% increase over 2012 to $14.3 billion, giving craft beer a 14.3% share of the $100 billion US beer market.  The number of breweries grew at a slightly slower pace (15%), giving slightly more sales per brewery.

This is a booming market and with that there are multiple new entrants and there will be inevitably, winners and losers.  That said, a growing market makes up for a lot of mistakes and there are a lot more winners right now than not.  The key is matching investment to real potential in any particular INDIVIDUAL business.   A growing market is good for everyone, but it does an individual aspiring brewery little good if they spend too much on their building, don’t brew great beer that people enjoy, don’t create a brand that resonates with consumers and market place, take too long to get up and running, hire the wrong time, don’t know what their numbers are or what the right things to measure are, run out of money, etc.  I could continue, but there are a ton of ways to be unsuccessful in this space, no matter what the growth is.

That is why I got together with a number of industry thought leaders to create the Beer Industry Technology Symposium (BITS) being held in Napa, CA June 30 & July 1 in conjunction with the Wine Industry Technology Symposium (WITS)

BITS logo small for web3                  wits logo

Yes, technology is in the name and there will be a bunch of things at the 2 day event that revolve around technology, but that is NOT the main point.  The main point is what I am talking about above.  There are so many challenges with running any new business and craft beer is no different.  With all the new players and the many existing players who are experience growth beyond their wildest expectations, these businesses need sound strategic thinking around what matters.   Technology is not “What Matters”, but it is the great enabler that in 2014, done right, can create the conditions for a successful business venture.  Thinking through the myriad of options and what exactly one is trying to do is critical before you even start your brewery.  If you already have one, and skipped this part of the planning, it is never to early to get on it and address these issues.

I really enjoyed the new Siemens commercial (that seems to be running on TV on every show I watch – which is not very many) profiling the Schlafly Brewery and American manufacturing. Here it is:

 

What a terrific message and a boost to the craft brewing industry at the same time.  I reached out to the Siemens team and they jumped at the opportunity to be a part of the first BITS.  How cool!    This is also true of the California Craft Brewers Association who joined us recently as a GOLD sponsor and are marketing the BITS event to their 200+ members in CA.

CCBA_colorlogo jpeg

 

BITS will be announcing these and many other great contributors in the form of keynote speakers and panels who are lining up to be a part of what we hope will become a must attend event for everyone in the industry who wants to be smart about running their business.  Please reach out to me directly if you’d like to get involved.  Registration will open up in mid April.

The craft brewing industry is in its preteen days… there is much growth in front of us and a lot of learning and growing up.  This is an opportunity for collaboration with fellow breweries and professionals and leading edge thinkers in technology on how to grow up and be successful in your beer business.  The best is yet to come!

Cheers!  jsw at NSB pub

 

New Beer Industry Technology Symposium™ “BITS™” Set For June 30 & July 1 in Napa, California

New Beer Industry Technology Symposium™ “BITS™” Set For June 30 & July 1 in Napa, California

Excited to announce the first Beer Industry Technology Symposium in collaboration with our 10th Annual Wine Industry Technology Symposium… it will be a technology extravaganza!

New Beer Industry Technology Symposium™ “BITS™”
Set For June 30 & July 1 in Napa, California

Craft Brewing Industry Leaders to Collaborate on Best Practices and Strategies
BITS to partner with the 10th Annual Wine Industry Technology Symposium® “WITS®” for First Event

For Immediate Release
February 20, 2014

(NAPA, Calif.) – Leaders of the brewing, distribution and technology industries have formed the new Beer Industry Technology Symposium, BITS, to create a dedicated industry forum where technology and strategy intersect. The first BITS will be held in Napa, California in conjunction with the Wine Industry Technology Symposium® – WITS® June 30 & July 1, 2014 at the Napa Valley Marriott.

The purpose of BITS is to address the unique information technology, and service needs, of the beer industry. BITS is dedicated to bringing the world’s leading beer industry professionals together with the world’s leading technology experts, to foster learning and discussion. Panels of experts will discuss specific examples and case studies that will deliver tangible take-home value and create relationships.

SteadyServ Technologies®, has built technology to help bars and restaurants, distributors and craft brewers — even patrons — keep track of the beer remaining in a keg and more effectively manage their beer inventories. SteadyServ’s Founder and CEO Steve Hershberger said, “Given the massive changes occurring in the beer industry, BITS is the right gathering at the right time. Getting the craft beer industry together, to discuss technology solutions and the strategies needed to ensure continued growth and success, is difficult due to both the high number of beer producers and the vast geographic differences in their physical locations. BITS will provide an important venue for the industry’s thought leaders to collaborate for the greater good of the industry. SteadyServ will be there in full force.”

The growth and importance of craft beer is widely documented. According to the Brewers Association, the number of craft breweries in the US has risen from a low of > 100 1977 to > 3,500 in 2013. Over the next 5 years, the growth in craft beer volume is expected to be greater than over the past 25 years combined. Given this explosion in consumer demand, and the number of new operations that have been formed, there is a specific need to understand best practices and strategies within the industry. Many new brewery owners are attempting to reinvent the wheel in terms of processes and systems to run their businesses. BITS aims to be the industry-wide resource to help educate beer industry members and unite them with best-of-class technology providers.

“After owning a rapidly-growing craft brewery from 2010 – 2013, and then working with a number of others to help build their beer businesses, I spent a lot of time networking with other breweries and observed their efforts to manage growth and establish systems that are vital to run an efficient and effective business,” said J. Smoke Wallin, BITS Chairman and Founder. “While there are many beer industry events such as NBWA and GABF, there has never been a forum focused on the technology needs of craft brew operators. BITS will fill that void.”

Expected attendees include craft breweries, distributors, retailers and on-premise and technology providers. There will be content for everyone from the Owner/GM/President to the Information Technology Manager or CFO to the Brewers to the Sales Managers. Building on the successful model of WITS, with cross-functional workshops and keynote speakers, BITS will draw from industry leaders to present tangible take-home value as a result of a focused gathering.

The agenda includes sessions on: Technology Leadership – Best-of-Class Tools, Consumer Direct Sales – Managing the Tap Room and Online Presence, Trade Sales & Marketing – Craft Beer Route To Market – Gaining & Managing Distribution, Brewery Operations – Hops to Kettle to Keg or Can

Interested sponsors and speakers can contact Waunice Orchid (Tradeshow Coordinator) Waunice@swgnapa.com (707) 261-8716 today. Registration will open March 1, 2014. Space is limited and BITS is expected to sell out, so register early.
www.beertechnologysymposium.com

ABOUT BITS:
The Beer Industry Technology Symposium (BITS) was created to address the unique information technology and services needs of the Beer industry. BITS is dedicated to bringing the world’s leading breweries, distributors and retailers together with the leading technology experts to foster learning and discussion. Expert panels and keynotes discuss leading edge case studies involving consumer direct marketing and sales, operations, financial management, trade sales and distribution, brewing and input management

Napa Smith Brewery – New Website Launched www.napasmithbrewery.com

Napa Smith Brewery – New Website Launched www.napasmithbrewery.com

I’m very excited that our long overdue, updated Napa Smith Brewery website, is live!  www.napasmithbrewery.com This integrates our various social media platforms Facebook , Twitter , Youtube , among others.  You can now click on any of our beers and go right to a page with a video of master brewer Don Barkley giving you the lowdown on that beer.  We also have recently introduced QR codes into our packaging (we think we are the first craft brewer to roll this out, let me know if there are others).  You scan the QR code on the 4 pack holder and it takes you right to that brand’s page and Don’s video.  Way cool!

Check it out and let me know any suggestions as we continuously work to improve it!

Kind Regards,

Smoke

Napa Smith Brewery Named Official Beer Of USA Water Polo

Napa Smith Brewery Named Official Beer Of USA Water Polo

12/7/2011 12:00:00 AM

Huntington Beach, Calif. – December 7, 2011– Napa Smith Brewery, producers of hand-crafted beer from the Napa Valley, have been named the Official Beer of USA Water Polo. As part of the agreement Napa Smith Beer will be featured at a variety of events including the 2011 & 2012 USA Water Polo Golf Tournaments, the 2012 Hall of Fame Dinner, and the 2012 Masters Nationals Championship. They will also serve as the title sponsor of the annual Masters Nationals Social and provide additional beer to supplement VIP areas for various events throughout the term, such as FINA level National Team competitions and private fundraising events. The agreement also allows for USA Water Polo to host potential events at Napa Smith’s Brewpub while also promoting the company through Golf Tournament tee-signs, a dedicated email campaign, and more.

“Napa Smith Brewery crafts high quality, great tasting beer right here in California. We are excited to support a local business, while providing them access to our national marketing assets,” said Jennifer Rottenberg, USA Water Polo Chief Marketing Officer.  “We look forward to working together in particular to support further growth of our Masters – adult – level water polo programs, and at the same time, to support Napa Smith in its growth in distribution and awareness.”

“While Napa Smith is a young company, our employees are very active. They play kickball and golf, darts and horseshoes; we swim from Alcatraz, bike, and play volleyball. We hike, run, surf, and play soccer. A couple of us play in rock bands. And we play water polo,” said Steve Morgan, President of Napa Smith Brewery. “So, when we found an opportunity to combine one of our passions with sponsoring the sport of water polo as a whole, we jumped at it. We are very excited to partner with USA Water Polo and support their members and National Teams as they prepare for the 2012 Olympic Games in London!”

Napa Smith "Lost Dog"

About Napa Smith Brewery
Napa Smith Brewery is located at the southern gateway to Napa Valley, just south of the town of Napa. Napa Valley is internationally known as a destination for those individuals who seek the best that life has to offer. Napa Smith is proud to contribute to the Napa tradition of hard work, craftsmanship, and artistry with the introduction of its unique family of beers. It creates its beers using proprietary recipes developed by Master Brewer Don Barkley – the most experienced brewer in the craft brewing industry.

About USA Water Polo
USA Water Polo, Inc. is the national governing body for water polo in America, overseeing our United States Olympic program as well as 20 different championship events annually, such as Junior Olympics and Masters National Championships. With more than 40,000 members, USAWP is also the sanctioning authority for more than 500 Member Clubs and more than 400 tournaments nationwide. USAWP is committed to the development of the sport nationwide. It fosters grass-roots expansion of the sport, providing a national system of affiliated clubs, certified coaches and officials.

Official USA Water Polo Sponsors
24 Hour Fitness, Active Media, American Pistachios, Aquahydrate, Big Fish Payroll Services, Capital One, Colorado Time, H2O Audio, Intercontinental Hotels Group, iSport, Jostens, Kaenon, KT Tape, Ludus Tours, Malibu Wellness, Mikasa, Napa Smith Brewery, Ospraie Management, PowerBar, Pro-form Mouthguards, REUSE Jeans, Sea Air Federal Credit Union, Squar Milner, SwimOutlet.com, Stemilt, TRX, TURBO, United, VIDA Organic Life Massage & Water Marque.

   

Napa Smith Brewery – Continues to Gain Momentum – Wins Silver @GABF, Opens Tasting Room, Expands to 33 States

Napa Smith Brewery – Continues to Gain Momentum – Wins Silver @GABF, Opens Tasting Room, Expands to 33 States

I have not posted about Napa Smith lately so here is a bit of catch up.. We acquired the brewery & winery in December 2010 so it has been under our control since January… 10+ months.. we spent the first 3 getting production back up and running and taking care of vendors.  Since then, we have been brewing to capacity and selling everything we make.  Steve Morgan, Don Barkley and the rest of the growing Napa Smith team have been hitting on all cylinders as we have ramped up.  The Paddington team has taken the lead on sales and distribution.  The combination has been awesome!

Napa Smith Brewery

 

Napa Smith Team

Some highlights over the past year:

  1. Paddington Brands acquires Napa Smith brewery & winery December 2010
  2. Napa Smith Beer now available in 33states.  This is from a base of just CA back in 2009.  See map.
  3. GABF Winner – Napa Smith Organic IPA won the Silver Medal at the Great American Beer Festival this year… huge!  More on this below.
  4. Napa Smith “Brew Pub” tasting room opened in Napa, CA… an awesome experience and long overdue for our home market!
  5. Numerous beer dinners and tasting and events throughout the year.
  6. Major retailer support with placements in Safeway, Whole Foods, Publix, HEB, Harris Teeter, Total Wine & More, BevMo, ABC, Cost Plus World Markets and many more….

 

Silver Medal Winner - Great American Beer Festival 201

      Don’s brewery team had a wonderful time in Denver at the GABF seeing old friends and trying so many terrific beers.

Don Barkley – Master Brewer – GABF Silver Winner – Napa Smith Organic IPA

 

 

 

 

 

Here is a short video of Don Barkley on Napa Smith Organic IPA

Don Barkley on Napa Smith Organic IPA

And here is a link to some of the pictures from the brew pub opening on facebook… Napa Smith Brew Pub Opening

Napa Smith Brew Pub Opening

 

Napa Smith Brew Pub - tasting menu

 

 

 

Napa Smith “Lost Dog” Red Ale blew out at the Brockway Pub in Carmel, Indiana just last weekend…

 

Smoke and Dave Hunter enjoying a Lost Dog at Brockway

Napa Smith "Lost Dog"

And an example of retail placements… Cost Plus World Market has Napa Smith on promotion in 130 stores right now.

Cost Plus World Markets Now has Napa Smith Beer

 

Napa Smith Lost Dog & Organic IPA

 

 

 

 

 

 

 

 

 

The Paddington Corp Announces Merger With Pelican Brands

The Paddington Corp Announces Merger With Pelican Brands

Pleased to share this announcement – Paddington Corp Merges with Pelican Brands forming Paddington Brands, LLC

 

FOR RELEASE June 23, 2011

Media contact:

Heather Carden

001-317-574-6408

 

 

 

 

The Paddington Corp Announces Merger With Pelican Brands

Indianapolis, IN USA – June 23, 2011 – The Paddington Corporation today announced the completion of a merger with Pelican Brands, LLC.  The combined company will be known as Paddington Brands, LLC.  Paddington is based in Carmel, IN and also has offices in Napa, CA and 3rd party warehousing in NJ and CA. Paddington owns Tequila 3 Amigos, the Napa Smith Brewery & Winery, and is the exclusive Importer and U.S. sales agent for a prestigious portfolio of wine and spirit brands.

Since January, Paddington, through outside investors, has injected nearly $1 million into the business to expand Napa Smith Beer and Tequila 3 Amigos in multiple markets throughout the US.  The Company is committed to rolling out both brands nationally in 2011.

J. Smoke Wallin, Chairman & CEO of Paddington Brands said, “Paddington understands what today’s consumer wants– authentic, hand crafted brands with a great taste.  Our team has deep industry knowledge of the distribution and retail tiers of the business providing a rapid national route-to-market in all segments of beverage alcohol.”

Our Brands

  • Napa Smith Brewery & Winery: Napa Smith Beer, now available in 32 states, is a unique brand that brings the best of Napa Valley in quality and lifestyle to the fastest growing segment of the beverage industry, Craft Beer.  Our brew master, Don Barkley, has been brewing amazing craft beers since 1979. Napa Smith Winery has produced award-winning wines in the past three years and is sold primarily in the Western U.S.
  • Tequila 3 Amigos: Paddington’s partner in Tequila 3 Amigos is the Gonzalez family of Arizona and Mexico, where they have grown agave for generations. Paddington has announced partnerships for  Tequila 3 Amigos with major NASCAR venues including Talladega, Phoenix International Raceway, California’s Auto Club Speedway, Darlington Raceway, Kansas, and Michigan International Speedways.  Tequila 3 Amigos has had three named races in the past year including the 3 Amigos Tequila Talladega 250 ARCA race in April. The Company expects Tequila 3 Amigos to be distributed in over 25 states by year-end.
  • Chase Distillery: Paddington also imports the Herefordshire, UK-based Chase Distillery’s Chase Vodka and Elderflower Liqueur and has launched it in ten states in the U.S..
  • Paddington Wines: Since January 2011, Paddington has sold Agostón Wines from Spain into 4,085 Walgreens stores in thirty-one states. Agostón has also consistently received 90+ points in the Penin Wine Rating Guide.  Paddington Brands also represents: Calatrasi from Italy, award-winning Gemtree from McLaren Vale Australia, and Brent Marris’s newest venture, Marisco Wines – The Kings Series and The Ned.

Wallin continued, “The new Paddington Brands is an exciting company that aligns an extremely talented group of industry leaders with explosive growth brands. We plan to build on our momentum as a brand investor and incubator.  We are also continuing to selectively and opportunistically make acquisitions providing us additional scale.”

About Paddington

 

The Paddington Corp. was built upon a rich tradition of some of the industry’s greatest brands.  In 1937, Charles Guttman founded the original Paddington Corporation, which became the exclusive importer of Justerini & Brooks Ltd. (J&B) scotch, and a very successful creator of brands including Bailey’s Irish Cream.  Paddington was acquired by several large conglomerates in the 1960s – 1980s and eventually became a division of Diageo, the worlds largest spirits company.  Diageo later folded the Paddington entity into its larger North American sales force and it has remained dormant until now.  The new Paddington Brands, LLC, though a completely independent and unaffiliated company, draws on this rich tradition of building brands over the long term that Charles Guttman started so many years ago.

Paddington is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. Paddington is actively seeking acquisitions in the wine, spirits, beer and non-alcoholic beverage space.   Follow us on Facebook http://on.fb.me/afmdBU and on Twitter @paddingtonbrands and on the web at www.paddingtonbrands.com

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