My 2015 Superbowl Ad Recap

My 2015 Superbowl Ad Recap

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That was a great Super Bowl! Well, as great a game as it could be without the Colts in it. That said, I’m sure many of you joined me watching the actual big game – the commercials. I did not evaluate every one, but the most notable discussions (I posted on Facebook and Twitter as the night went on and had lots of interesting interaction) I recap below.

My comments denoted with @smokewallin. Where others commented or tweeted I list their Twitter handle.

Interesting Comments and Un-categorized:

@smokewallin: Pretty close.. RT @jack_welch: Product Managers….every day try to design a perfect product like NFL

@smokewallin: Really? RT @adage: Whoa RT @LoctiteGlue Hey, @BUDWEISER! Stop bidding on our ad keywords. Love, Loctite

@smokewallin: Wix.com websites.. Farve & Carve… nice ad! Worked

Farve & Carve

NASCAR

@smokewallin: Nice @NASCAR @nbc ad at end… @DISupdates coming soon! #SuperBowl #superbowlcommercials

video-undefined-2541D2B800000578-109_637x358

BUDWEISER:

The horses saving the puppy from wolves was beautifully done.  There was a lot of push back from the craft beer world on the This BUD’S FOR YOU slaming craft beer. My sentiment was ABI (Anheier-Busch Inbev) is simply playing to their strength and their core audience with the through-back ad.   The PacMan ad for Budlight did not work for me though.

@smokewallin:Big Beer fights back Craft beer .. @Budweiser “Let them sip their Pumpkin, Peach Ale we’ll be brewing golden suds” nicely done4 target!

This buds for you This Buds for you horse

@smokewallin: I think @Budweiser bringing back old school works better than Pacman @budlight hard to see how it connects #upforanything #SuperBowl commercials

@smokewallin: Play to your strength? RT @businessinsider: People are slamming Budweiser ad that mocks craft beer http://read.bi/1BR2DGF 

@smokewallin: Play your strength? RT @adage: Look what came back at the #SuperBowl: An old slogan http://trib.al/oYGzM1N 

Here is one example of the craft beer world reaction from the Ashley V Routson aka “BeerWench”

https://twitter.com/TheBeerWench Hazzah ‪#craftbeer! Budweiser has officially admitted to being threatened by us, albeit passive aggressively though a Super Bowl commercial.

Soft Drinks

Coca-Cola a big win with their positive message. Love the reply to negative tweets and see message. Oh and thanks for the retweet Coke! Pepsi with their half time extravaganza with Katy Perry did well. Most seemed to like the show and it was well executed.

@smokewallin: Coca-Cola #makeithappy nice sentiment. #superbowlcommercials

@smokewallin: Thx RT @CocaCola: @SmokeWallin #MakeItHappy is more than a # Reply 2 negative Tweets + see! http://bit.ly/1BgZw8b 

Coke happyimages-4

AUTOS

Fiat had the best ad, hands down. The little blue pill told a whole story in a short spot. Loved it! Liked the Harry Chapin ad (and song), but the message might be mixed up a bit… I expected the kids to leave at end and become a race driver, just as the dad was hanging it up – it would have matched the story of the song. Mercedes-Benz tortoise and the hare was cute and effective.

@smokewallin: The @FIATUSA 500 and the little blue pill… told a whole story.. nicely done! #SuperBowl commercials

fiat images-5 fiat2

Mercedes-Benz USA nice touch on old tortoise and hare fable.. tortoise gets the “girl”.. cute

@smokewallin: Nissan Kid growing up with Racing dad while Harry Chapin Cats In the Cradle plays… worked #superbowlcommercials

nissan racing growing up

@smokewallin: This land was made for you and me.. @Jeep Nice touch making it international! @FIATUSA #SuperBowl commercials

@smokewallin: Ok, Being a Dad… @Toyota USA hits home… Nice.. but did all these companies discuss the Dad theme? #SuperBowl commercials

@smokewallin: concur RT @adage: We’ve reached Peak Dad with that one. #withdad @nissan #SuperBowlads

@smokewallin: the BMW i3 ad with Bryant Gumbel and Katie Couric flash back to what is the internet was cute. #superbowlcommercials

Fast Company @FastCompany @BMW‘s #SuperBowl ad takes @katiecouric and Bryant Gumbel back in time: http://f-st.co/t3jR3wa  by @jeffcbeer

katie and bryant - BMW electric

The Kia ad with Pierce Bronson was actually pretty good as well.

Insurance

Nationwide was a fail mainly because it was such a serious ad and using a horrible thought like losing a child to an accident did not fit Superbowl. The American Family Insurance ad with Jennifer Hudson was cute, but pretty short and kind of got lost.

@smokewallin: Didn’t like Nationwide Insurance kid who will never grow up- I get it but not really mood of the Superbowl to me. #SuperBowl commercial

 

Medicine and Soap:

Dove was a great feeling ad, but kind of letdown when it got to the product. Jublia did not work and was not cleaver.

Dove

@smokewallin: exactly RT @marcmalkin: That dad’s commercial was good until they showed it was for soap. Kinda killed the emotional buzz #SuperBowl

 Jublia

@smokewallin: Jublia… uhm.. no. #SuperBowl commercials

@smokewallin: My sentiment… ugh RT @adage: Talk about turf toe. @kenwheaton gives Jublia commercial 1.5 stars.

jublia toe

A Former Wrestler’s Open Letter To The International Olympic Committee & Olympic Sponsors.  Save Olympic Wrestling!

A Former Wrestler’s Open Letter To The International Olympic Committee & Olympic Sponsors. Save Olympic Wrestling!

Dear International Olympic Committee & Olympic Sponsors

cc: Friends of Wrestling,

Your decision today clearly upset a large number of Olympic fans around the world.  While we who are not privy to all of the issues you must grapple with internally, cannot know exactly what led to your decision announced today to drop wrestling from the 2020 Olympic games, it is clear you have miscalculated on at least one front.  To wit, wrestling is one of the toughest sports ever invented and anyone who has wrestled at any level or has been close to wrestling can tell you… wrestlers are a tenacious lot.  In fact, we don’t give up.  The level of protest you can expect from this community will surely come as a surprise to all of you.

There three main reasons why the Olympics will be diminished without wrestling:

1. Wrestling, a truly international sport, has been around since pre-historic times and was an important part of Greek culture when the Olympics got its start –

According to WIKIPEDIA:

In the Ancient Near East, forms of belt wrestling were popular from earliest times.  A carving on a stone slabe showing three pairs of wrestlers was dated to around 3000 BC… A portrayal of figures wrestling was found in the tomb of Khnumhotep and Niankhkhnum in Saqqara dating to around 2400 BC.  Another early piece of evidence for wrestling in Egypt appeared circa 2300 BC, on the tomb of the Old Kingdom philosopher Ptahhotep…. Greek wrestling was a popular form of martial art in which points were awarded for touching a competitor’s back to the ground, forcing a competitor out of bounds (arena).  Three falls determined the winner. It was at least featured as a sport since the eighteenth Olympiad in 704 BC. Wrestling is described in the earliest celebrated works of Greek literature, the Iliad and the Odyssey.   Wrestlers were also depicted in action on many vases, sculptures, and coins, as well as in other literature. Other cultures featured wrestling at royal or religious celebrations, but the ancient Greeks structured their style of wrestling as part of a tournament where a single winner emerged from a pool of competitors.   Late Greek tradition also stated that Plato was known for wrestling in the Isthmian games.

When the Olympic games resurfaced at Athens in 1896, Greco-Roman wrestling was introduced. After not being featured in the 1900 Olympics, sport wrestling was seen again in 1904 in St. Louis; this time in freestyle competition. Since then, Greco-Roman and freestyle wrestling have both been featured, with women’s freestyle added in the Summer Olympics of 2004.

2. Wrestling has a tight knit passionate community of participants and followers globally, who greatly value and honor the Olympics.  Wrestling does not have a professional wrestling option as many other sports.  Unlike many other sports, the Olympics are the highest and most important venue for wrestling.  Many other sports have other higher levels (professional ).  All US (and international) wrestlers who got our start after him, grew up idolizing Dan Gable and his perfect performance (no point ever scored against him throughout the games) in the 1972 Olympic games.  I had the privilege of attending Dan Gable’s Iowa Intensive Training Camp back in 1983.

Smoke with Dan Gable in 1983

3.  Wrestlers and their friends have significant influence in today’s society.  It is ironic that the day the IOC chose to drop wrestling happens to be wrestler and greatest US President, Abraham Lincoln’s birthday.  We will use that influence to do anything in our power to change this short sighted decision.  Whether the wrestling greats like Dan Gable or the many others who have gone on to excel in their professional pursuits, we will work together to fix this.  Here are but a few of the well known Americans who wrestled (from the National Wrestling Coaches Association):

U.S. PRESIDENTS

Chester Arthur Calvin Coolidge Dwight Eisenhower

Ulysses S Grant Andrew Jackson Abraham Lincoln Teddy Roosevelt William Howard Taft

John Tyler

 

 

U.S. SENATE

The late John Chafee (former senator RI)

Lincoln Chafee (former senator RI)

Chuck Hagel ( Nebraska )

John McCain ( Arizona )

The Late Paul Wellstone ( Minnesota )

 

U.S. HOUSE OF REPRESENTATIVES

Brad Glass

Greg Ganske (Iowa )

Jim Jordon (Ohio)

Jim Leach ( Iowa )

Jim Nussle ( Iowa )

The Late Carl Albert (Former Speaker of the House)

Dennis Hastert ( Illinois ) (Former Speaker of the House)

 

SECRETARY OF DEFENSE

Donald Rumsfeld

Frank Carlucci

 

WHITE HOUSE STAFF

Ari Fleischer

George Stephanopoulos

 

ACADEMY AWARD WINNER

John Irving

 

ACTORS

Nate Parker

Mario Lopez

Ashton Kutcher

Tom Cruise

Billy Baldwin

 

BUSINESS LEADERS

Rocky Aoki, Benihana

Scott Beck, Boston Market

James Bigger, Nestlé

Dan Cathy, Chic-Fil-a

Stephen Friedman, Goldman Sachs and Cornell

Ron McGruder, Olive Garden

Edward Rust, State Farm

Arthur Rutzen, Wells Fargo

MILITARY LEADERS

Military leaders

Denny Benchoff

Greg “Pappy” Boyington

Charles C Krulak

George Patton

Al Rushotz

Norman Schwartzkopf

ATHLETES

NFL

Stephen Neal – New England Patriots

Antonio Garay – San Diego Chargers

Davin Joseph – Tampa Bay

Ronde Barber – Tampa Bay

Joe Condo – Oakland

Chris Colley – Washington

Ray Lewis – Baltimore

Lorenzo Neal – San Diego

Donnie Edwards

Kelly Gregg – Baltimore

Bryant McKinnie – Minnesota

David Patten – New England

Adam Vinatieri – Indianapolis

Ricky Williams – Miami

Coy Wire – Atlanta

Roddy White – Atlanta

Ronnie Brown – Miami

Matt Roth – Cleveland

Mike Patterson – Philadelphia

Luis Castillo – San Diego

Jim Nance – New England

Brand Benson – NY Giants

Mike Reid – Bengals

Jeff Richardson – NY Jets

Tiki Barber – NY Giants

Tedy Bruschi – New England

Larry Czonka – Miami

Bob Golic – Cleveland

Mike Golic – Philadelphia

Carlton Haselrig – Pittsburgh

Bo Jackson – Oakland

Matt Millen – Oakland

Warren Sapp – Tampa Bay

Mark Schlereth – Denver

Chuck Noll – Pittsburgh

Curley Culp – Kansas City Chiefs

At the Olympic Wrestling Trials in Indianapolis in 2004

US Olympic Wrestling Trials - 2004 Former Cornell Wrestlers at Olympic Trials 2004

And if I could list all the non-American’s I would.  Wrestling is truly an international sport like few others.

Here is a NPR clip on the Turkish Wrestling response… an example of reaction around the world

IOC, I believe you will listen to reason so long as it is delivered by your sponsors.  These sponsors are global companies most of which are based in wrestling countries as are their customer.  The global partners of the Olympics include (along with their twitter handle):

Coca-Cola   https://twitter.com/cocacolaco

P&G  https://twitter.com/ProcterGamble

General Electric  https://twitter.com/generalelectric

DOW   https://twitter.com/DowChemical

McDonalds  https://twitter.com/McDonalds

Panasonic  https://jp.twitter.com/panasonic

Samsung  https://twitter.com/Samsungtweets

Omega  https://twitter.com/omegawatches

Visa  https://twitter.com/Visa

#saveolympicwrestling

For the Friends of Wrestling:

Here is the petition to re-instate wrestling into the Olympics.. please sign it.

Sign the Petition

If you are really motivated, tweet about it, mention the sponsors on twitter and worst case if we do not get support, take your business to other companies who are not supporting the IOC and this short sighted move.

Thanks and Kind Regards,

J. Smoke Wallin

former Cornell Wrestler, Bayshore HS Wrestler

Freshman Year Wrestling at Bayshore High School

Cornell Wrestling Team 1985

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