by Smoke | Jun 22, 2015 | 2015 Event
Wine and Tech Innovators Gathering this week in Napa
11th Annual Wine Industry Technology Symposium
Developed for Wine Business Leaders, Marketers, Innovators
 
(NAPA, Calif.) – Technology leaders in both marketing and wine including Brad Rosen of DRYNC, Joe Rosenberg of Google, Paul Mabray of VinTank a W20 Company, Michael Pavone of quench, Brian Rosen of Rosen Retail for Adult Beverage, Josh Saunders of Uncorkd and Max Kalehoff of Social Code are set to engage and inspire attendees with the latest information and ideas this week at the 11th Annual Wine Industry Technology Symposium (WITS) set for June 25-26, 2015 at the Napa Valley Marriott in Napa, California.
Brad Rosen, CEO of DRYNC shared, “The biggest game changer is consumer expectation. The convenience of mobile technology in particular has set a new bar – MAGIC. If your experience is not magical, it is essentially useless in the eyes of the consumer. Immediate access to products at a competitive price and personalized service are table stakes. Consumers have no tolerance for the mediocre, little patience, and high expectations for special treatment. Like never before, you need to know each individual customer and cater to their needs… now.â€
“While the information shared at WITS is the foundation of the program, the incredible tech-related experts from both inside and outside the wine business drive the event, ignite the sharing of ideas and really fire up the pace! This year we have a rich, multi-layered program of inspirational keynote presentations and idea-sparking round table discussions with experts on the first day, as well as the more in-depth breakout sessions on day number two,†said Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.
Paul Mabray of VinTank, A W20 Company said, “Technology and the ‘internet of things’ allows us to bypass traditional market research, which many times becomes stale by the time it’s complete, and opens up opportunities around location-based marketing, identifying influencers and our customer’s interests. Now we can learn in real time who our target audience is, what they’re talking about and interested in online, and actually pivot in the middle of campaigns, if necessary. We’re able to reach our ‘true market’ instead of guessing about a broader audience.â€
“The Wine Industry Technology Symposium has always kept pace with the rapidly evolving technology of the day. It’s transformational as we produce this event year after year, to reveal the hottest trends emerging at the crossroads of wine and technology from marketing and consumer interaction to wine production and vineyard management,†said J. Smoke Wallin, founder and co-chairman of WITS.
To really use hand-on technology to take things to the next level, “Multi-rotor small Unmanned Aerial Vehicles (sUAVs), commonly known as drones, provide the opportunity for exceptional high-definition aerial still photography and videography. The resulting imagery can be used by winery owners in developing marketing campaigns, while vineyard owners find aerial imagery useful in identifying problem spots and leveraging the additional perspective for general vineyard maintenance,â€Â shared Jim Brammer of Soaring Vistas Media.
Registration is now open, attendees can view the entire two-day program and register at www.wineindustrytechnologysymposium.com.
About WITS:
The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and service needs of the wine industry. The 11th annual WITS will be held June 25 – 26, 2015 in Napa, California. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn
For more information, go to www.WineIndustryTechnologySymposium.com or contact Waunice Orchid of the Wine Industry Symposium Group at 707-666-2525 or waunice@winesymposium.com.
Here is a selection of wineries attending #WITS2015 … Don’t miss out!
Benziger Family Winery,
Mondavi and Family,
Cakebread Cellars,
Caymus Vineyards,
Chateau Montelena Winery,
Clos Du Val Winery,
Constellation Brands,
Cooper’s Hawk Winery & Restaurant,
Dawns Dream Winery,
Delicato Family Vineyards,
Domaine Carneros,
Duckhorn Vineyards,
eProvenance,
Folio Fine Wine Partners,
Francis Ford Coppola Presents,
Grgich Hill Estates,
Gundlach Bundschu,
J.Lohr Vineyards & Wines,
Jackson Family Wines,
Jamieson Ranch Vineyards,
Kistler Vineyards,
Le Mulet Rouge Vineyards,
Martin Ray Winery,
Mendocino Wine Company,
Opus One Winery,
Pahlmeyer,
Precept Wine,
Ridge Wine,
Robert Young Estate Winery,
Rodney Strong Vineyards,
Scheid Vineyards,
Signorello Estate,
The Hess Collection,
The Other Guys,
Treasury Wine Estates,
Tres Sabores Winery,
Trinchero Family Estates,
USA & Yalumba Wine Company,
Vintage Wine Estates,
Wente Family Estates
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by Smoke | May 1, 2014 | 2014 Event
I’m very pleased to announce the initial keynote lineup at this Summer’s WITS and BITS – please see below and registration is now open for the combined event here – Smoke
  
10th Annual Wine & Beer Industry Technology Symposium to Unite Thought Leaders at Strategic Summit for Wine and Beer Brands
Hot Tech Topics to include Innovation, Breakthrough Marketing,
Keg Supply Chain Evolution, Data Security Breach, Internet Impact
(NAPA, Calif.) — Wine Industry Technology Symposium (WITS) in collaboration with Beer Industry Technology Symposium (BITS) has announced the Keynote Speakers for the 10th annual event set for June 30 – July 1, 2014 in Napa, California. An action packed series of keynotes will cover a wide range of topics affecting the wine and craft beer industries including: mobile e-commerce, data breach and security, breakthrough marketing, supply chain innovation, leading edge hospitality systems, new on-premise kegs and product tracking. Panels of leading restaurant and grocery operators will also provide valuable insight as they discuss their first-hand experience with wine and beer consumers.
“Every year we have worked hard to up the ante in terms of the quality of keynote speakers and breakout sessions. This year, our board has truly taken the program to a new level for the 10th annual WITS event,†said J. Smoke Wallin, founder and co-chairman of WITS and BITS. “Our new high-impact, rapid fire keynote addresses allow us to pack significantly more content into the event with the sole purpose of creating thought-provoking discussions that will deliver immediate take home value to all of our winery and craft brewery attendees.â€
“Upon reflection over the past ten years, and considering the vast evolution of technology in the wine, and now beer, industries, I am very pleased with the dynamic program we have set for 2014. I look forward to welcoming both wine and beer industry leaders, as well as many of today’s leading technology innovators, to our 10th Annual event,†added Lesley Berglund, co-chairman of WITS & BITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.

The Initial Keynote Lineup Includes:
- “Ben Franklin: America’s 1st CMO Would Still Be A Pro in 2014â€
o  Drew Neisser, CEO and Founder of Renegade
- “ROI of Digital Marketing: Myths, Facts & Measurement”
- Karena Breslin, Vice President of Digital Marketing at Constellation Brands Inc.
- “Engaging The Connected Consumers In The Era of Mobile + Digital”
o  Tim Schulz, Google Strategic Partnership Lead
- “Confronting the Inevitable? Data Breach Offense, Defense and Playbook†– Panel
o  John Nicholson, Strategic Negotiator – Strategic Global Sourcing, INFOSYS
o  Gal Shpantzer, Contributing Analyst, Securosis
o  Tom Resau, VP W2 Communications
- “Breakthrough Marketing – Case Studies on Digital Marketingâ€
o  Terry Wheatley, Founder, Canopy Management & Wine Sisterhood
- “Trending Now: Progressive Tech Trends for Enterprising Businessesâ€
o  Sandy Tungare, Founder & CEO Vistaar
- “If Digital Marketing had a Crystal Ballâ€
o  Aliza Sherman, MediaEgg
- “Tech Trends: Predicting Future Technology and ROI by distinguishing between Fads and Trendsâ€
o  Rob Grimes, Founder, CEO and Chairman, Constratech
- “The Internet of Things and the Nexus of Forcesâ€
o  Joseph Farrugia, Domain Lead, Partner, Oracle Enterprise Applications and BI, Gartner Group
- “Applying Technology Innovation to Revolutionize Old School Industriesâ€
o  Steve Hershberger, CEO, SteadyServ Technologies, Brewery Founder, Social Media Founder
- “Grocery And On-Premise Innovators On Technological Transformationsâ€
o  Randall Friedman, Restaurant & Food Group Publisher
o  Eduardo Dingler, Corporate Beverage Director, Morimoto Restaurants
Early bird pricing to attend WITS ends May 30, 2014. Attendees can register at www.wineindustrytechnologysymposium.com and at www.beertechnologysymposium.com beginning May 1.

About WITS:
The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 10th annual WITS is June 30 & July 1 in Napa, CA. This year, the newly formed Beer Industry Technology Symposium (BITS) will be held in conjunction with WITS. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn
About BITS:
The Beer Industry Technology Symposium™ (BITS™) was created to address the unique information technology and services needs of the Beer industry. BITS is dedicated to bringing the world’s leading breweries, distributors and retailers together with the leading technology experts to foster learning and discussion. Expert panels and keynotes discuss leading edge case studies involving consumer direct marketing and sales, operations, financial management, trade sales and distribution, brewing and input management. Join BITS on Twitter, Facebook, and LinkedIn
For more information, contact Kathy Archer of the Wine Industry Symposium Group at 707-261-8719 or kathy@winesymposium.com. For sponsorship and registration, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or waunice@winesymposium.com.
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