Standing Up: A Personal Journey To The Legal Cannabis Industry

Standing Up: A Personal Journey To The Legal Cannabis Industry

I never imagined I’d be writing about this topic. For 25 years, I’ve enjoyed an amazing journey as a serial entrepreneur building companies and brands, leading companies in the beer, wine and spirits, distribution, and technology industries. The alcohol industry has been good to me and to my family.

Other than a little exposure in college, I have not been around marijuana. A few years ago, I met a bunch of U.S. Marines. Travis McVey created Heroes Vodka and I helped him launch the brand. His friend Stephen told me a story that has stayed with me. Stephen Cochran served as part of the 2nd (LAR) Light Armored Reconnaissance Battalion, 1st Marine Expeditionary Force. He served in Iraq and Afghanistan and was severely injured on patrol. Stephen spent nearly a year in hospitals paralyzed, unable to a walk. After undergoing an experimental procedure at Vanderbilt, he was miraculously able to walk again. Stephen said,

“In recovery, I suffered from extreme pain and Doctors prescribed me every prescription medicine you could imagine. The pain meds nearly killed me. That is when I turned to cannabis. Today I’m raising my family, writing, and performing music. I give back to veterans wherever and whenever I can ( Semper Fi Fund). Medical cannabis is the reason I can do these things today. It saved my life and the lives of many of my fellow veterans.”

This conversation opened my eyes to the many benefits of cannabis. There are more than 50 medical conditions for which cannabis is legally recognized as some form of therapy or medicine including Alzheimer’s, anorexia, arthritis, cancer, chronic pain, epilepsy, and post-traumatic stress disorder. I’ve come across people suffering with chronic pain and others going through cancer treatment. Cannabis allows them to live their lives without the destructive side effects of opioid based pain medicines. The more I learned about the benefits of cannabis to people suffering, the more research I did to understand the industry. Based on this, I’ve come to believe that its place in society needs to change.

BEVERLY HILLS, CA – FEBRUARY 15: Al Harrington (L) and Viola Harrington arrive at exNBA Star Al Harrington Launches New CBD Business at Wolfgang’s Steakhouse on February 15, 2018 in Beverly Hills, California. (Photo by FilmMagic/FilmMagic)

Al Harrington is a 16-year NBA great and cannabis entrepreneur. I used to watch Al at Pacer’s games. Al found his way into medicinal cannabis and CBD to treat his pain from a botched knee surgery. He tells a funny story about recommending medical marijuana to his grandmother Viola. She suffered from multiple ailments, and after some initial resistance, she tried it and immediately felt better. His cannabis brand, Viola, was soon born. He also has his Harrington Wellness line of CBD. Al’s story is genuine. In an interview with Al, former NBA commissioner David Stern pronounced that the laws and rules need to change around cannabis (See Al Harrington and David Stern). Al, and my friend, musician, and NFL great Kyle Turley, have been outspoken advocates for awareness and change. It’s clear, cannabis prohibition and the aggressive pursuit of its enforcement have also particularly ravaged the African American community.

The opioid epidemic is destroying lives, families, and devastating whole communities. I personally have more than one friend who has lost a (grown) child recently, due to accidental overdose or tainted product. We must do something to stop this epidemic. Doctors overprescribing opioids is one of the primary causes. Many patients start out with legal prescriptions and become addicted. They then turn to the illegal market to meet their addiction needs. Cannabis can be used to help wean people off these destructive drugs. Ideally, it could be prescribed to avoid opioid abuse in the first place. It is a legitimate part of the solution. Given this, I decided to find out how I could make a difference.

I attended the MJ Business conference in Las Vegas and networked with Young Presidents Organization (YPO) and other friends. I wanted to figure out how I could play a positive role in this emerging industry. I did some research to understand what led to the abrupt prohibition of cannabis in the US in 1937. I learned that Indianapolis pharmaceutical powerhouse, Eli Lilly was in the cannabis business until the prohibition. Cannabis prohibition seems to have been motivated by a combination of racism and the business interests of a few that had political influence (Why Is Marijuana Illegal). I learned that many feel the ratcheting up of cannabis to a Schedule I drug (the same as Heroin) in 1970 also had racist motivations. It was certainly not based on science.

The American public now overwhelmingly supports cannabis legalization, with over 64% in favor according to Gallop. It is more popular than any current politician. State by state, citizens have made local option the law of the land. There are now 30 states plus Washington DC where medical cannabis use is legal. There are 9 states where adult recreational use is now legal. This is a prime example of the importance of state’s rights leading the way.

As the industry has come out of the shadows of illegal activity and into the light of permitted activities in many states, incredible entrepreneurial spirits have been unleashed. I feel the excitement of being at the forefront of another Repeal of Prohibition. This time though, we have the added dimension of extraordinary medical benefits. Drawing from my 25+ years in the beverage alcohol business, I see many parallels to the industry I know well. The legal framework around local option, licensing and taxes are similar to alcohol beverage laws in many respects. Constellation Brands [STZ] recent $191 million investment into Canopy Growth [WEED] further convinced me that this developing industry is going mainstream.

Legal cannabis is likely to rival the Beer, Wine and Spirits categories and exceed $50 billion annually in the coming years. Some analysts predict the US industry over $100 billion. Regardless of the number, it is and will be massive.

I met my partners Todd Kaplan and Courtney Dorne through YPO last year. I joined the team at Vertical Companies as a partner, President of Distribution and Chief Marketing Officer in January 2018. I could not be more excited in this venture, building a large scale new enterprise in the emerging cannabis space. One of my objectives will be to play my part in bringing the right coalitions together to address and correct the State vs Federal conflict that exists today.

11th Annual Wine Industry Technology Symposium To Feature Thought Leaders at Strategic Wine Industry Summit

11th Annual Wine Industry Technology Symposium To Feature Thought Leaders at Strategic Wine Industry Summit

WITS collage 2015

Hot Tech Topics to Include: Explosive Growth of Mobile Apps, Home Alcohol Delivery, Next Gen Cloud Commerce, Security Breach Impact, Central Role of Big Data in Marketing

(NAPA, Calif.) – Wine Industry Technology Symposium (WITS) has announced the keynote speaker line-up for the 11th annual event set for June 25-26, 2015 at the Napa Valley Marriott in Napa, California. An action-packed series of keynotes, as well as focused round tables and in-depth breakout sessions, will cover a wide range of tech-related topics critical to the wine industry today including: mobile e-commerce, data breach and security, breakthrough marketing, supply chain innovation, leading edge hospitality systems, new on-premise kegs and product tracking.

“After more than a decade of great conferences, the Wine Industry Technology Symposium has grown and evolved along with the rapid evolution of tech integration in the wine business. This year’s high-impact keynote presentations reflect the dramatic changes in the wine business driven by the millennial generation of consumers and step changes in technology enabling new business models!” said J. Smoke Wallin, founder and co-chairman of WITS.

“Our 2015 program reflects the insight and direction inspired by the Winery Chief Information Officer (CIO) Forum which WITS has hosted for many years,” said Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.

The Keynote Lineup Includes:

  • What’s In Store, 2016: Game Changers – Laurie Rains, VP Retail Consulting and Analytics Group, Nielsen
  • Social Media & Legal Regulations - John Hinman, Rebecca Stamey-White & John Edwards – Partners, Hinman & Carmichael
  • Are You Ready for the Future? Exploring Futurist Technology & Its Impact on Wine- Dr. Liz Thach, Professor of Wine Business & Management, Sonoma State University &  Joe Rosenberg, Strategic Partner Manager, Emerging Business Development, Google
  • Art of the Possible – Unlocking Digital for the Wine Industry - Bob Pearson, President & Chief Innovation Officer / W2O Group & Paul Mabray, Group Director / W2O Group
  • The Pinterest for Wine? – Linking Wine Discovery With Purchases - Brad Rosen, CEO, DRYNC
  • Observations & Predictions: Dynamic Food & Beverage Trends - Michael Pavone, President & CEO, quench
  • Clarity in the Cloud - Inderjit Bains, Cloud Consulting Director, Oracle
  • Digital First: Why Marketers are Shifting to Data-Driven Advertising - Max Kalehoff, Chief Marketing Officer, SocialCode
  • How the Power of Information can Override Emotional Decision Making in Price and Promotion - Clay Wallin, Director of Sales, Vistaar
  • Bringing Together the Three-Tier System Into One Sales and Educational Funnel - Brian Rosen, Managing Director, Rosen Retail for Adult Beverage
  • How Technology Is Influencing and Winning Over Wine Consumers - Joshua Saunders, Founder & CEO, Uncorkd
  • Security Trends: Data Protection – It’s all about the Data - Richard Rice, Sr. Security Architect, WaveStrong

Registration is now open with early bird pricing available only through Friday, May 29, 2015. Attendees can view the entire two-day program and register at www.wineindustrytechnologysymposium.com.

About WITS:

The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and service needs of the wine industry. The 11th annual WITS will be held June 25 – 26, 2015 in Napa, California. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn

For more information, contact Kathy Archer of the Wine Industry Symposium Group at 707-666-2525 or kathy@winesymposium.com. For sponsorship and registration, contact Waunice Orchid of the Wine Industry Symposium Group at 707-666-2525 or waunice@winesymposium.com.

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