The Beeradvocate published this fine update the other day about Craft beer sales being up 12% in dollars and outpacing last year’s impressive growth.  Also showing the 10 year growth in numbers of breweries.  

This is perfectly consistent with what we are seeing on Napa Smith Beer as we are rolling out the 4 packs of Organic IPA and Lost Dog Red Ale along with the traditional lines.  We got authorized in all the Bay area Whole Foods and just got authorized in Safeway as well.   We are currently launching Indiana, Kentucky, Georgia, Alabama, Tennessee, Texas and Florida to name a few markets.  Should have Napa Smith in 50 states by this time next year as well as select European and Asian markets.   Very exciting stuff.

Here is a shot of the new four packs…

Organic IPA 4-pack

Lost Dog 4-Pk

I was hanging with Don Barkley who is one of the most respected and earliest craft brewers in the US having done New Albian in the 1970s and then going on to co-found Mendocino Brewing and Red Tale Ale (which btw, is not what it used to be if you ask me).  He is great to drink beer with and has more great stories around beer than a week of sitting drinking beers could allow.  Anyway, discussing the amazing growth in the business and the numbers of new brewers, I mentioned our latest beer brand, Flat 12 Beirwerks founded in Indianapolis this year and launching this Fall…  its a cool project and the guys behind it are successful entrepreneurs in other industries with a ton of enthusiasm and drive. I think they have a great shot based on the early buzz around the brand and the liquid itself.  Pelican will manage their brand launch and grow it when appropriate to surrounding markets.

Will update soon on new spirits brands and some other exciting news on the Pelican front…

Until next time, Kind Regards,

Smoke

%d bloggers like this: