March 31, 2015Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Contact: Lisa Adams Walter lisa@winesymposium.com
(NAPA, Calif.) —The 11th Annual Wine Industry Technology Symposium (WITS®), the premier event showcasing the strategic use of information technology and services for the wine industry, has been set for June 25-26, 2015 at the Napa Valley Marriott Hotel. www.wineindustrytechnologysymposium.com
Executives from wineries, breweries, distributors, retailers and restaurants gather annually at WITS, the only annual conference designed exclusively to foster education and debate around technology solutions for the wine and beverage industry. The 2015 WITS program will include:
Educational Tracks – Sessions on Technology Leadership, Small Business, Consumer Direct, Trade Sales & Marketing and Vineyard & Winery Operations
Speed Dating – WITS created “speed dating†for winery and brewery CIOs and technology companies. This will provide opportunities for quality one-on-one time with key decision makers and thought leaders.
Plus Beer, with BITS – WITS has united leaders in the craft brewing industry to add the Beer Industry Technology Symposium (BITS™) track that runs concurrent with WITS.
“The rapid proliferation of craft brands in wine, spirits and beer is creating unique challenges for all industry participants,†said J. Smoke Wallin, WITS Co-Chair. “WITS is the only place where winery, brewery, distillery, retailer and distributor leaders can sit side by side for a day of learning and discussion to tackle these challenges with CIOs and technology leaders from across the industry,†he added.
The WITS Steering Committee, comprised of technology and business leaders across the wine, beverage and technology industries, is currently finalizing panel topics and keynote speakers. Past speakers have included the CEOs, CIOs and other leaders from Amazon, Facebook, Groupon, Gartner Group, garyvaynerchuk.com, FedEx Office, Nielsen and 1800-Flowers, as well as experts from IBM, Oracle, Cornell University, UC Davis, Sonoma State University and many others.
Attendees and sponsors are encouraged to register early, as space is limited and expected to sell out quickly. Registration will open May 1, 2015. For more information visit www.wineindustrytechnologysymposium.com.
About The Wine Industry Technology Symposium (WITS)
The Wine Industry Technology Symposium® (WITS®) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 11th annual WITS is June 25-26, 2015 in Napa, CA. For the 2nd year, WITS also includes the Beer Industry Technology Symposium™ (BITS™) track. Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.
For more information, contact Lisa Adams Walter of the Wine Industry Symposium Group at 707-666-2525 or lisa@winesymposium.com.
Excited for #WITS2014 and BITS in 18 days… This wine tasting tweetup has become a highlight of the social aspects of WITS… here is winemaker Alison Crowe at one..
I hope to see as many of you at this year’s event as can join. Reach out to me if you have any questions.
Smoke
WineTwits to Lead #Wine Tweetup at #WITS2014 the 10th Annual Wine Industry Technology Symposium
(NAPA, Calif.) – The 10th Annual Wine Industry Technology Symposium (WITS) has partnered with Taste140 to again host a worldwide virtual wine tasting event June 30 – July 1, 2014 at the WITS event, which this year also includes a new concurrent Beer Industry Technology Symposium (BITS).
While it is anticipated that conference attendees will naturally be active across various Social Media platforms using the #WITS2014 hashtag over the course of the two-day conference, organized and focused online wine tastings have also been scheduled with participating wineries including: Franciscan Estate Winery (Franciscan Estate 2011 Magnificat Napa Valley), Garnet Vineyards (Garnet 2012 Monterey Pinot Noir), Jamieson Ranch Vineyards (Jamieson Ranch 2011 “Double Lariat” Napa Valley Cabernet Sauvignon), Kendall-Jackson Winery (Kendall-Jackson 2011 Grand Reserve Cabernet Sauvignon), Renwood Winery (Renwood 2011 Premier Old Vine Zinfandel) and Wente Vineyards (Wente 2012 Morning Fog Chardonnay).
In advance of the #WITS2014 WineTwits Tweetup, Taste140 is shipping wines from each participating winery to online wine influencers and bloggers who have committed to live participation. The wines will also be available for tasting at the event, so that event attendees can contribute to the conversation and post their tasting notes, experience and feedback.
“Having attended WITS since its inception in 2005, I’ve gained valuable insights directly from wine industry thought leaders while forging immeasurable relationships which have continued to grow over the years,†said Stephen Gilberg, Taste140 and WineTwits founder. “Similarly, beverage brands that properly leverage social media are able to build long-lasting relationships with influential consumers. The #WITS2014 Wine Tweetup will likely be one of the most wide-reaching virtual tastings to date.â€
“We are pleased to partner with these fantastic wineries and with WineTwits to bring some of the #WITS2014 experience beyond the conference in Napa and to bloggers and consumers around the country. This online event demonstrates the power of a connected wine community and has become a fun highlight of the event each year,†said J. Smoke Wallin, WITS founder and co-chair.
The 2014 Wine Industry Technology Symposium (WITS), which will run concurrent with the first Beer Industry Technology Symposium, will cover a wide range of wine and craft beer industry topics such as mobile e-commerce, data breach and security, breakthrough marketing, supply chain innovation, leading edge hospitality systems, new on-premise kegs and product tracking. Panels of leading restaurant and grocery operators will also provide valuable insight as they discuss their first-hand experience with wine and beer consumers.
About WITS: The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 10th annual WITS is June 30 & July 1 in Napa, CA. This year, the newly formed Beer Industry Technology Symposium (BITS) will be held in conjunction with WITS. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn.
About DrinkTwits, LLC (Taste140/WineTwits): Founded in 2008, DrinkTwits is a social media firm comprised of interactive food and beverage-related social media channels. Its flagship entity, @WineTwits is a Twitter-powered community with 100,000 followers dedicated to wine consumers, retailers, vineyards and experts. In 2009, through its network of leading social influencers, the firm pioneered the practice of online virtual tasting via its Taste 140â„¢ social tasting platform, which allows brands to virtually pack their tasting room with hundreds of people and have their recommendations instantly reach thousands worldwide. For more information, visit www.Taste140.com or www.twitter.com/winetwits.
For more information about the Wine Industry Technology Symposium, contact Kathy Archer of the Wine Industry Symposium Group at 707-261-8719 or kathy@winesymposium.com. For sponsorship and registration, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or waunice@winesymposium.com.
This weeks release of the full 2013 numbers on craft beer by the Craft Brewers Association confirms something many of us already knew: this movement is accelerating. I’d go a step further and say the best is yet to come. Here is the info-graphic the CBA published this week:
Pretty incredible numbers – going from 4.4% volume share in 2009 to 7.8% in 2013. On a dollar basis, even more impressive with a 20% increase over 2012 to $14.3 billion, giving craft beer a 14.3% share of the $100 billion US beer market. The number of breweries grew at a slightly slower pace (15%), giving slightly more sales per brewery.
This is a booming market and with that there are multiple new entrants and there will be inevitably, winners and losers. That said, a growing market makes up for a lot of mistakes and there are a lot more winners right now than not. The key is matching investment to real potential in any particular INDIVIDUAL business.  A growing market is good for everyone, but it does an individual aspiring brewery little good if they spend too much on their building, don’t brew great beer that people enjoy, don’t create a brand that resonates with consumers and market place, take too long to get up and running, hire the wrong time, don’t know what their numbers are or what the right things to measure are, run out of money, etc. I could continue, but there are a ton of ways to be unsuccessful in this space, no matter what the growth is.
Yes, technology is in the name and there will be a bunch of things at the 2 day event that revolve around technology, but that is NOT the main point. The main point is what I am talking about above. There are so many challenges with running any new business and craft beer is no different. With all the new players and the many existing players who are experience growth beyond their wildest expectations, these businesses need sound strategic thinking around what matters.  Technology is not “What Matters”, but it is the great enabler that in 2014, done right, can create the conditions for a successful business venture. Thinking through the myriad of options and what exactly one is trying to do is critical before you even start your brewery. If you already have one, and skipped this part of the planning, it is never to early to get on it and address these issues.
I really enjoyed the new Siemens commercial (that seems to be running on TV on every show I watch – which is not very many) profiling the Schlafly Brewery and American manufacturing. Here it is:
What a terrific message and a boost to the craft brewing industry at the same time. I reached out to the Siemens team and they jumped at the opportunity to be a part of the first BITS. How cool!   This is also true of the California Craft Brewers Association who joined us recently as a GOLD sponsor and are marketing the BITS event to their 200+ members in CA.
BITS will be announcing these and many other great contributors in the form of keynote speakers and panels who are lining up to be a part of what we hope will become a must attend event for everyone in the industry who wants to be smart about running their business. Please reach out to me directly if you’d like to get involved. Registration will open up in mid April.
The craft brewing industry is in its preteen days… there is much growth in front of us and a lot of learning and growing up. This is an opportunity for collaboration with fellow breweries and professionals and leading edge thinkers in technology on how to grow up and be successful in your beer business. The best is yet to come!
I’m looking forward to seeing everyone attending WITS on Monday and Tuesday at the Napa Valley Marriott! Â Here is our final announcement re the event…
9th Annual Wine Industry Technology Symposiumâ„¢ – Witsâ„¢ Set To Deliver Action Packed Agenda Next WeekÂ
There is Still Time To Sign Up Today For 9th Annual WITSâ„¢ Â
Beginning Monday, July 15 and 16 @ Napa Valley MarriottÂ
Leading Technology Innovators Demonstrate Latest Products and Services During Sold Out ShowcaseÂ
Napa, CA— July 11, 2013— Wine Industry Technology Symposium (WITS) today announced its final agenda and speakers for the 9th annual event to be held July 15 & 16 in Napa, CA.  Keynotes bring elite leadership, social media and the transformative cloud to the wine industry.
If Technology is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function, WITS mission is the creation of a safe environment to challenge assumptions in order to elevate the wine industry’s strategic use of technology to achieve superior results.
Over the years, WITS has done exactly this, by hosting the Chief Information Officer CIO Forum, providing thought provoking keynote speakers, delivering hands on break out sessions, profiling a technology showcase while fostering extensive networking opportunities for all attendees. This 9th conference promises to be the best ever! If you are involved in using, choosing or creating technology for your wine related business, you really don’t want to miss this once a year opportunity.
3 Keynotes & A Tribute
Jonathan Good, Senior SMR Solutions at Oracle will speak on “Developing a Social Relationship Management Strategy for Wine †building on his experience as founder of HelloSocialMedia.com – a social media and marketing agency that focused on the creation and execution of social media programs, including blogging, community development, Internet marketing, design and web development.
Miles Ward, Solutions Architect, Amazon Web Services will speak about Big Data for Real World Businesses showing tools, techniques and clear ROI for analysis in the cloud. Miles helped NASA live-stream the Mars Rover landing, developed the online Obama For America 2012 presidential campaign, and has helped thousands of companies make the leap to the cloud.
Award-winning serial entrepreneur and successful luxury hotel owner, author, speaker, and former U.S. Army Green Beret Larry Broughton shares his insights on transforming ordinary teams into extraordinary ones.
“I’m very pleased to have Larry Broughton, Jonathan Good and Miles Ward join us on our Keynote program.†said J. Smoke Wallin, founder and co-chairman of WITS. He continued, “I have had the privileged of interacting with each of our speakers and know they will each deliver inspirational and thought provoking discussions that will deliver real take home value to all our winery attendees.â€
Attendees can register at www.wineindustrytechnologysymposium.com
About WITS: The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry.  The 9th annual WITS is July 15 & 16 in Napa, CA. Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.
For more information, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or waunice@swgnapa.com
Keynote Announcement… please join us this summer at our 9th annual WITS conference… it will be great!
FOR IMMEDIATE RELEASE APRIL 25, 2013     Contact: Waunice Orchard                                                waunice@swgnapa.com
Â
Thought Leaders to Discuss Strategic and Tactical Uses of Technology, Building Elite Teams and Lessons From the U.S. Military Special Forces.Â
Best Practices To Drive Wine Brands and Businesses
 at the 9th Annual Wine Industry Technology Symposium Symposium
Napa, CA— April 25, 2013— Wine Industry Technology Symposium (WITS) today announced its Keynote speakers for the 9th annual event to be held July 15 & 16 in Napa, CA.  Keynotes by Larry Broughton, Jonathan Good and Miles Ward bring elite leadership, social media and the transformative cloud to the wine industry.
Keynote ELITE: 5 Special Ops Success Strategies for Building Top Performing Teams: Imagine what would happen if you place 12 highly intelligent, Type-A personalities in a boardroom and gave them a task to perform. The result would likely be complete pandemonium! Yet the U.S. Military has discovered a way to turn top individual performers into unstoppable teams literally capable of toppling countries. Award-winning serial entrepreneur, author, speaker, and former U.S. Army Green Beret Larry Broughton shares his insights on transforming ordinary teams into extraordinary ones.
“I’m very pleased to have Larry, Jonathan and Miles join us on our Keynote program.†said J. Smoke Wallin, founder and co-chairman of WITS. He continued, “I have had the privileged of interacting with each of our speakers and know they will each deliver inspirational and thought provoking discussions that will deliver real take home value to all our winery attendees.â€
Jonathan Good, Senior SMR Solutions at Oracle will give a keynote on “Developing a Social Relationship Management Strategy in the Wine Industryâ€.
Find out how to create a strategic social media program that will build brand awareness and buzz, drive revenue and gain the trust of your online community. Learn social media best practices and how to manage and recruit a community of supporters who will embrace and recommend your brands through the use of social relationship management best practices.  Jonathan Good is a Senior SRM Solutions Consultant at Oracle. He provides technical and functional support to prospective clients and customers for Oracle’s Social Relationship Management platform.

Before joining Oracle, Jonathan was the founder of HelloSocialMedia.com – a social media and marketing agency that focused on the creation and execution of social media programs, including blogging, community development, Internet marketing, design and web development.
In addition, Amazon, a company that has revolutionized whole industries, has now gotten serious about the wine industry. Find out about how Amazon is building the next generation platforms that are literally transforming how software and services are delivered, from Miles Ward, Solutions Architect, Amazon Web Services.Â
Miles will speak about Big Data for Real World Businesses showing tools, techniques and clear ROI for analysis in the cloud. Miles helped NASA live-stream the Mars Rover landing, developed the Obama For America 2012 presidential campaign, and has helped thousands of companies make the leap to the cloud.
“I’m very pleased to have such a strong program for 2013. I look forward to welcoming the industry to our 9th Annual event!†said, Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy
Berglund continued, “When Larry Broughton is not speaking and coaching, his day job is running his luxury hotel company, Broughton Hotels. Having an operator who knows the wine business where it touches the consumer will provide a unique perspective to our winery attendees.â€
Early bird pricing to attend WITS end June 1, 2013. Attendees can register at www. wineindustrytechnologysymposium.com beginning May 1.
About WITS: The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry.  The 9th annual WITS is July 15 & 16 in Napa, CA. Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.
For more information, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or waunice@swgnapa.com
Three-Tier Trade Sales & Marketing Panels Announced At The Seventh Annual Wine Industry Technology Symposium, July 12-13, 2011
June 24, 2011, Napa, CA – The Wine Industry Technology Symposium® WITS®, the premier event showcasing innovation and strategic use of information technology and services for the wine industry, has announced two key panels on three-tier trade sales and marketing discussions this year at the seventh annual conference July 12-13, 2011 at the Marriott Napa Valley.
The Trade Sales & Marketing panels begin with a candid overview on how wineries, distributors, and retailers can collaborate better.
For the first exciting panel, a representative of each tier plus a moderator will be concentrating on communications between wineries, distributors and retailers that are currently in place. This panel will discuss industry benefits from better information integration and the technical, operational and financial ramifications that result from embracing (or avoiding) standards and how to evolve them. Â They will draw from the extensive successes GS1 has experienced working with the largest retailers and manufacturers in the world in consumer product goods. Panelists include: Michael Saitow, CIO & Sales Operations, MS Walker; Ian Griffith, Director, Ecommerce, Beverage Media Group; Tom Hatton, Strategic Account Executive, 1Sync; Joe Gregg, Vice President, IT and Business Process St. Michelle Wine Estates; and
Stephen R. Arens, Director, Industry Engagement, GS1 US. Moderator will be John Collins CEO, Great Vines.
The second interactive panel will discuss the use of the latest in market tools, best practices and case stories from the field. It will have an informative overview of iPad use throughout the world of wine as well as an in-depth look at how Jordan uses the iPad in their sales and winery operations. Panelists include: Lisa Mattson, Director of Communications, Jordan Vineyard and Winery and Cathy Huyghe, Founder, Red White Boston with Heather Crawford, Director of IT, Amy’s Kitchen as moderator.
Both panels promise to have a lively discussion between retailer, distributor and winery as well as the attendees. WITS focus on “take home value†will be front and center as these panels include live examples and integration with the attendees.
“When I was a distributor and was Chairman of WSWA, we spent many years discussing supply chain integration and industry standards working with the ABI-EC and later GS1. Later as a technology CEO, I worked hard to bring tools to the industry to accomplish some of the goals we had established. Today as a supplier to the industry in wine, spirits and beer, I continue to work with all three theirs to encourage adoptions of standards and further collaboration. These panels are near and dear to my experience and I believe everyone who has an interest in these topics will benefit from them.†said Smoke Wallin, WITS co-chair.
For more information on speakers and topics, visit www.WineIndustryTechnologySymposium.com. Registrations are now being accepted online.
About Wine Industry Technology Symposium (WITS)
The Wine Industry Technology Symposium (WITS) was created in 2005 by a group of wine industry and technology professionals. The purpose of WITS is to address the unique information technology and services needs of the wine industry. WITS is dedicated to bringing the world’s leading wine industry professionals together with some of the world’s leading technology experts to foster learning and discussion. Panels of experts will discuss specific examples and case studies. www.WineIndustryTechnologySymposium.com
As you know, I’ve Co-Chaired the Wine Industry Technology Symposium (WITS) since we created it in 2005. I’m very excited by the response to this year’s agenda (still shaping up) and our keynote speakers we announced. Wines & Vines dis a fantastic story on it yesterday. Here is a bit and you can go to their site for the rest…
Napa, Calif.—Since 2005, the annual Wine Industry Technology Symposium (WITS) has brought together experts from within and outside the wine business to help growers, wineries and marketers make the most of the newest tools available to them. It’s a moving target, and every year yields valuable insights for both techies and technophobes.
WITS is scheduled this year for Tuesday and Wednesday, July 12 and 13, at the Napa Valley Marriott. Last year’s symposium drew registered attendance of more than 300. Keynote speakers on Wednesday morning will be Leslie Sbrocco, TV host, author and consultant, who will deliver: “The Vision and Technology Behind Thirsty Girl,†a member-driven community celebrating women. Serial entrepreneur Tim Bucher, who has held executive roles with tech icons Bill Gates, Steve Jobs and Michael Dell, will take on “Technology and Innovation.â€
Wines & Vines, a WITS sponsor, spoke with panelists on a few of the many more specialized sessions to get some juicy details. For the complete schedule and speaker bios, visit wineindustrytechnologysymposium.com.
Here is our announcement on keynotes that went out earlier… contact me if you have any thoughts or ideas to make this year’s event the best ever. And if you are a strategic thinker, President, GM, CIO or other leader in the wine industry and you want to hang out with your peers and some of the most innovative people in technology and strategy AND enjoy some great wine in Napa don’t miss this event!
Technology and Innovation Leader Tim Bucher & TV Personality and Head Thirsty Girl, Leslie Sbrocco to Lead Keynotes for the
Seventh Annual Wine Industry Technology Symposium®, July 12-13, 2011
May 19, 2011, Napa, CA – The Wine Industry Technology Symposium (WITS)®, the premier event showcasing innovation and strategic use of information technology and services for the wine industry, announced headline speakers for its seventh annual conference July 12-13, 2011 at the Marriot Napa Valley.
The symposium will open with a technology showcase and hands on experiential workshops on the afternoon of Tuesday, July 12, but the main event takes place on Wednesday, July 13 with the general session and keynote speakers.
Tim Bucher’s Keynote Address is titled “Technology and Innovation”
What do Microsoft, Apple, Dell and WITS all have in common? Alumnus Tim Bucher. Founder and current CEO of Tastingroom.com, Tim Bucher may be the only person in who has served in key executive roles for the big three: Bill Gates at Microsoft, Steve Jobs at Apple, and Michael Dell at Dell. He learned about innovation and business expansion from some of the leading technologists in the industry.
Bucher is a serial entrepreneur who has created several successful companies over the last 23 years, taking one of them public and selling four others for over $1 Billion. Besides Tastingroom.com, Bucher serves as the Chief Executive Officer and Chief Product Officer of Zing Systems, Inc. He founded Mirra, Inc., in 2002. He is also Founder of ispiri. Bucher serves as Chairman of the Board of Mirra, Inc. and ispiri. Mr. Bucher holds an MSEE from Stanford and a BSEE from UC Davis.
Bucher will share his unique perspective on business technology and innovation during his keynote address. Imagine the secrets you will learn from serial entrepreneur Tim Bucher.
Leslie Sbrocco’s Keynote Address is titled “The Vision and Technology Behind Thirsty Girlâ€
What do Check Please!, the Today Show, and Thirsty Girl have in common? Wine Maven, Leslie Sbrocco, Head Thirsty Girl. An award-winning author, speaker, wine consultant, television host, and founder of the new multi-media company, Thirsty Girl, Leslie Sbrocco built this thriving multi-media company using 100% social media. Thirsty Girl is a member-driven community that celebrates women. “With glass, fork, and plane ticket in hand, Thirsty Girls live life to the fullest.â€
Sbrocco has appeared on Check Please!, The Winemakers, and the Today Show as well as had her work published in outlets such as Epicurious.com, O the Oprah magazine, Coastal Living, Woman’s Day, Good Housekeeping and Glamour among others. She also has published two books, Wine for Women and The Simple & Savvy Wine Guide (William Morrow); she is currently at work on her third book, Adventures of a Thirsty Girl.
Sbrocco and her Social Media Coach Janet Fouts will provide a point-counter-point interplay of ideas put into action through the use of social media, content and live events in their keynote address at WITS 2011. Learn how she has grown Thirsty Girl from scratch to significance – all through social media in just one year.
J. Smoke Wallin, WITS founder and Co-Chair said “I find it incredible to contemplate the vast innovation that we have witnessed since the first WITS in 2005. Companies like Twitter, Facebook and LinkedIn were either ideas or just getting started. Apple was not in the music or handheld business. Giving us their unique insights on this rapid innovation both Sbrocco and Bucher will help us gain perspective on how the wine industry is adopting to and benefiting from it all.â€
The afternoon on day two will include panel discussions with take home value, an exciting technology showcase and conclude with a rocking wine reception. Panels will have four tracks: Technology Leadership, Consumer Direct Sales, Trade Sales & Marketing and Vineyard & Winery Operations.
For more information about the event schedule and to register today, visit: www.wineindustrytechnologysymposium.com/schedule.html
About Wine Industry Technology Symposium (WITS)®
The Wine Industry Technology Symposium (WITS) was created in 2005 by a group of wine industry and technology professionals. The purpose of WITS is to address the unique information technology and services needs of the wine industry. WITS is dedicated to bringing the world’s leading wine industry professionals together with some of the world’s leading technology experts to foster learning and discussion. Panels of experts will discuss specific examples and case studies. www.WineIndustryTechnologySymposium.com
