In 2004, Tim O’Reilly popularized the term “Web 2.0.” According to Tim O’Reilly, “Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.[3] He went on to say, “Web 2.0″refers to the historical context of web businesses “coming back” after the 2001 collapse of the dot-com bubble, in addition to the distinguishing characteristics of the projects that survived the bust or thrived thereafter.[4]As we enter year three of federally legal hemp CBD, I am calling CBD 2.0.
I lived through the dot-com bubble having founded eSkye.com in 1999 as a B2B exchange for the alcohol industry. I then led through the transition from dot-com to Web 2.0 morphing eSkye.com into eSkye Solutions and shifting to become a SaaS software provider to the industry, at one point establishing it as the largest provider of dedicated software services to the wine industry. We also handled all the vendor managed pricing with Walmart, Walgreens, and other chains for many of the largest wine, spirits and beer companies in the world. I was also Chairman of Wine 2.0, which was a riff of the Web 2.0 movement to bringing technology and wine experiences together.
O’Reilly and Gary Vaynerchuk (winelibrary.tv and Vaynerchuk Media) joined us at the New York Wine 2.0 event that featured cutting edge wine start-ups and wineries, plus over 1,000 wine and tech lovers coinciding with O’Reilly Media’s Web 2.0 Expo.
This week, on Yahoo Finance, I characterized 2021 as “CBD 2.0.” as the beginning of a fundamental shift from the early “Wild West” days of the hemp CBD industry to a year that will lay foundation for national brands. Let me explain and see if you agree.
Pablo Zuanic, the well-regarded research analyst at Cantor Fitzgerald, put out several reports this week on the Cannabis and CBD markets and companies. As he points out:
“Macro view: our projections remain bullish for the next five years. Despite lackluster trends in 2020, partly COVID-related, and a slowdown pre-COVID in 2H19 – as lack of regulatory guidelines from the FDA prevented the FDM channel from adapting CBD a widely as had been expected, across formats and by all major retailers – projections remain quite constructive. Most estimates by the industry’s trade shops continue to forecast US CBD $ sales of $15-20Bn by 2024. The Brightfield Group projects sales of $15Bn by 2024, up from $4.2Bn in 2019. BDS Analytics projects sales of $20Bn by 2024, more than 10x the $1.9Bn in sales generated by the industry in 2018 (~50% CAGR), as per their estimates. BDSA estimates 63% of the $20Bn 2024 figures would be hemp-derived CBD and 37% marijuana-derived CBD. The current market split is as follows, according to BDS Analytics: ingestibles 47%, topicals 26%, inhalables 21%, pet products 3%, and 4% other (including pharmaceuticals). But as discussed below, without clear FDA guidelines and formal classification of CDB as a dietary supplement, the bulk of the FDM channel will stay reluctant to stock CBD products, and this will limit growth, in our view.”
He goes on to point out that without a major FDA/regulatory catalyst, it’s hard to see things improving rapidly from 2020. While I agree with his general assessment of the handful of public CBD companies he covers – cbdMD (YCBD/Neutral), Charlotte’s Web (CWBHF/Neutral) and CV Sciences (CVSI/Neutral)— I think those companies’ biggest issues are more related to the rising tide of other serious brands from mostly private companies but also new entrants. This new onslaught is much more sophisticated and include larger scale CPG brands than what the early CBD companies are used to competing against. Two such examples are Martha Stewart’s CBD Gummies launched by Canopy Growth and Molson Coors announced launch of their CBD beverage, TRUSS CBD in Colorado. This new crop of brand focused companies is leading the way and initiating the dawn of CBD 2.0.
Hemp CBD Early Days
In 2014, after years of grassroots efforts, Congress included an experimental program that allowed hemp to be legally grown in the US for the first time since 1937, provided it was attached to a University. 14 states ended up participating in the program. It was quite restrictive but a huge step forward for the industry. This was pre-CBD 1.0, a period of primitive CBD industry and initial consumer trials of the cannabinoid. During this time, there was a volatile) gray/illegal market for CBD with shady operators popping up all over brokering CBD from China and putting it into products with no testing, no truth in labeling and zero reliability. It was truly the “Wild West” and was common to have “brokers” claiming to have for sale or want to buy millions of dollars or liters of CBD, only to have them disappear when one actually tried to make a deal. It was a close cousin to the illegal cannabis industry with many of the same players participating in both.
I went to Washington DC to meet with congressional leadership in March 2018 to gauge the likelihood of expanding the hemp program nationally and of cannabis prohibition repeal overall. My impression was that full-on cannabis prohibition repeal still had meaningful opposition, but that hemp legalization could move quickly with bipartisan support.
My team jumped into it in 2018 growing 115 acres with partner farmers in Kentucky and establishing a hemp processing facility there as well. Just about everything that could go wrong did. The seeds were not great, the weather was terrible (wet when we needed dry and dry when we needed wet – “Welcome to farming,” they told me), our equipment kept breaking as most was not designed for the hemp plant, etc. Despite these challenges, we learned quickly and were able to lay the groundwork for what was to come.
Hemp CBD 1.0
Enter the Farm bill, which passed on a bipartisan basis and was signed into law in December 2018. This laid the foundation for a truly national, legal hemp industry, provided that each state set up a system and apply with the USDA. The excitement was palpable. It was a bit like a mini dot-com in terms numbers of start-ups, money flowing into the space, and news coverage. We bet heavily that the market would expand dramatically with legalization and committed to growing more than 1,800 acres of hemp with partner farms in KY and TN. We plowed millions of dollars into the production side of the business while at the same time putting a portfolio of brands together. We successfully launched our first brands into nearly 1,000 convenience stores in late 2018. It was a CBD “Gold Rush” with 100s of new “brands” appearing out of nowhere. Farmers switched to hemp production in mass, and $100s of millions of investments pumped into hemp processing operations. Big retailers began taking meetings with the anticipation of rolling out CBD products in 2019.
Between the Fall harvest of 2018 and 2019, the hemp growing, processing, and CBD ingredient side of the industry collapsed. In retrospect, perhaps it seems obvious that a frenzy of new investment and market participants in a brand-new industry would cause over-supply. Also, the proliferation of start-ups, populated with inexperienced business operators, caused plenty of issues. However, in a twist unforeseen by anyone but perhaps big pharma, the regulatory headwinds led by the US FDA threw a wrench in the momentum towards retail adoption. Their position was that CBD ingestibles are unsafe until proven otherwise, and therefore not permitted. This declaration caused most of the major retail outlets to cancel plans to bring CBD onto their shelves. (See my article in the Denver Post on this here)
The resulting destruction of value in the industry was swift and massive. Seven of the largest hemp processors who had raised over $400 million failed by February 2020 (pre-COVID lockdown). The largest, GenCanna, had a reported $2 billion deal to go public in the Fall of 2019, only to collapse into bankruptcy months later. I was 36 hours from a $700 million+ merger into a SPAC on NASDAQ when it unraveled in October 2019. We faced a collapsing market and a flight of investment capital. My team at Vertical Wellness took immediate action by cutting our costs and pivoting to a services business to help recover investor/creditor dollars from all these failed companies. In the end, we landed contracts to dry or process over 18 million pounds of hemp, making us profitable in 2020 during the pandemic. Given the retail environment, our brand launches were pushed into 2021, but we used the time and cash flow to prepare and make strategic acquisitions to be ready for what was to come. I share our rare success during a dismal time in the industry not to boast, but simply to inspire other entrepreneurs and demonstrate that being resilient and never giving up are essential qualities.
Entering CBD 2.0
In five years, we can look back and see if I called this too early, but something feels different to me. To be clear, I’m not suggesting good times are here immediately, but rather, we will soon be able to clearly see the path forward for a thriving cannabinoid industry. Here is my case that 2021 is the turning point for CBD.
1. Survivors: Only the strong survived the great destruction of CBD 1.0 – those of us remaining either pivoted, figured out how to make money, or emerged with new focus on execution.
2. Execution and Funding: The extreme loss of value has scared away many investors. This makes it a lot harder for new entrants to attain funding and for existing folks who are not executing to stay in the business.
3. State Permitted Ingestibles: In spite of the FDA inaccurate proclamation against the safety of CBD, consumer demand for health and wellness products has only grown. Fundamentally, consumers want natural alternative solutions (from Big Pharma drugs) to solve sleeplessness, anxiety, pain, and other ailments. Cannabinoids increasingly demonstrate their proper role in solving for this consumer demand. Just as in the overall THC-based Cannabis market, the States are leading the way in permitting ingestibles of CBD. This will accelerate in 2021. The states are driving permitted CBD consumption and consumer demand (it’s 47% of consumption nationally in spite of the FDA). Additionally, there are more studies coming out regularly, adding further lack of evidence of any harm caused by CBD. These factors and continued support from a growing bi-partisan group of lawmakers will eventually overcome big-Pharma’s grip over the FDA on this issue. I’m hopeful this can happen in 2021 but is not essential for my case for CBD 2.0.
4. Retailers Need for Growth: Retailers who are coming out of a crazy year of focusing on essential supplies or in other cases being shut down are looking for new ways to grow. CBD is back on top of their list of growth categories in which many are not yet participating.
5. Efficacy Matters: More and more companies and brands today are focused on the real impact CBD and other cannabinoids can have on people’s lives. Faster acting products with clear uses will lead the growth.
6. Real Brands: More legitimate, credible brands, not named “CBD this” or “CBD that,” are emerging. That would be like naming my new beer brand “Beer.” CBD is simply one of about 150 cannabinoids in the Cannabis plant that, when combined with the right balance of other ingredients (e.g. melatonin), can have tremendous efficacy in solving or alleviating real health and wellness ailments. Consumers want it, but they don’t know who or what to trust because of the lack of workable regulations and proliferation of unknown, unproven, generic brands. That is starting to change as premium brands are being backed by credible companies and honest leaders with proven track records. Our kathy ireland Health & Wellness® CBD solutions is a great example of this. Kathy is a recognized leader and advocate for women’s health. Our acquisition of The Organic Candy Factory is another. We are very excited to bring these to market.
As Tim O’Reilly once said, “Pursue something so important that even if you fail, the world is better off with you having tried.” I believe “CBD 2.0” is a worthy endeavor and indeed will make the world better off. I recently had my whole team read the late Tony Hsieh’s (former Zappos CEO) book Delivering Happiness: A Path to Profits, Passion, and Purpose. In it, Tony shares a plethora of stories where Zappos was at the brink of going out of business but found a way to persevere despite the odds. Had a small group of impassioned leaders not fought through those times, there never would have been a $1 billion exit. Many in the industry are in a similar moment. Those who show resilience and conviction will prevail. 2021 will prove to be the turning point in building a thriving, healthy industry that contributes to the societal good.
I spent a fascinating week learning about two of the hottest investment and business opportunity spaces right now. The block chain, crypto and initial coin offerings (ICOs), and the cannabis industry are literally on fire. Given this, I wanted to get an understanding of what’s really happening. I’ve been following the development of the block chain/coin movement along with the emergence of the legal cannabis business as these both are displaying signs of developments that may cause massive disruption (and therefore potentially big opportunities). Venture capitalist Tim Draper has been an outspoken proponent of the block chain and crypto offerings (see Exclusive: Billionaire investor Draper to participate in blockchain token sale for first time), while Jamie Dimon of JP Morgan Chase has been dismissive (see CNBC).
Constellation Brands (STZ-B) announced recently that it had agreed to take a 9.9% minority stake in the $2 billion Canadian medical marijuana company Canopy Growth. The stake is worth about $191 million, though Constellation will have the option of purchasing additional stakes in the future. This aggressive move marks a significant milestone with the first publicly traded US company making a material investment in the cannabis space. For the industry in which I have spent much of my business career — beverage alcohol (beer, spirits and wine), it’s also a taboo shattering wake up call. The financial community apparently agrees with the financial analysts, giving high marks for Constellation’s vision and the market supported it with a gain of over $1 billion in STZ’s market cap (essentially more than paying for the investment). Visiting Colorado frequently, I’ve seen how quickly the legal use of medical and recreational marijuana has ramped up with the state of CO taking in over $550 million in tax revenue as of July 2017.
To learn more about each of these rapidly developing industries and to test my hypothesis of potential disruption, I attended the StartEngine ICO 2.0 Summitin Santa Monica followed by the MJBizCon in Las Vegas which together gave me an interesting perspective. Here I will share some of my observations.
General Observations
First, I met a number of really smart people pursuing these industries with a wide range of business and investment strategies. I had the good fortune to join up at YPO meeting-in-meetings at both events and, as usual, learned a great deal from these informal gatherings and met some of the people leading the way in both industries. I cannot say enough good things about the YPO network and the ability to quickly get to the movers and shakers in any industry or geography, globally.
The hype around these industries surpasses the craft alcohol craze and matches Dot.com in 1997–2000. I know both of these booms well having participated by investing and starting my own DOT.Com eSkye.com raising over $55 million (Tim Draper’s Dad, Bill Draper, invested see Forbes) and my multiple ventures in the craft beverage space. The bright light inevitably attracts all kinds of people and as in both of these examples, there are a ton of people who have limited or no business skills coupled with business ideas/plans/ventures with little to no chance of scaling to success. The cannabis side has more similarities to craft beverages in that it appears that 95% of businesses currently in or entering the space are really “mom and pop†operations that are more lifestyle businesses than scalable enterprises. However, what is absolutely clear to me is that, this is changing rapidly with the addition of serious investors and business operators.
Block Chain — ICO What is it?
The technology of the block chain is real and big. I’m convinced over time, it will fundamentally change the financial side of all industries. This MIT Sloan article does a pretty good job of discussing the potential. Its potential is hard to overestimate but not without controversy. See John Battelle’s discussion of it here Alien, Dismissible, Dangerous, Greedy, True and the fights going on inside Venture Capital firms here CRYPTOCURRENCY MANIA FUELS HYPE AND FEAR AT VENTURE FIRMS .
For my non-technical friends, I’ll try to define it here in my own way. For my expert friends, let me know what I get wrong as I’m still learning. The best simple explanation I’ve found so far is A Blockchain Explanation Your Parents Could Understand. Essentially, instead of a central party (think a bank) keeping track of everyone’s money and transactions with each other, the record keeping takes place in public (without revealing names) with 1,000s or more independent operators verifying the information and agreeing on its accuracy before securing it. While banking and financial transactions are the first use, there are many other uses being worked on and many more to come.
The ICO “Initial Coin Offering†market is booming with new business ideas for the application of this technology. Over $2.8 billion has been raised using ICOs thus far in 2017. These have been unregulated and range from real businesses to potential frauds. The ICO 2.0 Summit put on by StartEngine was really about bringing the ICO market into the regulated security market in the US. It is clear to me, from the many presentations, that an offering for a coin to fund a venture is an offer for a security, and therefore falls under the SEC. There are many in the crypto world who dislike this and will fight it, but governments are not going to simply sit back and allow investments outside their mandated oversight just because they are called “coinsâ€. Given that, I agree with StartEngine’s CEO Howard Marks that the crowd funding Regulation A and also traditional Regulation D exemptions are the proper way to issue an ICO in the US.
He followed this with a very interesting fireside chat with Michael Jones CEO of Science who is serious about the space and currently has an ICO in the works.
We heard from 17 companies planning to do ICOs of some kind. Again, I can’t help but compare this to DOT.Com days as there were clearly real business ideas and teams and others that are simply slapping the ICO label on something that is really not well thought out. What was true back in 1997–2000 in DOT.Com is true today — there are and will be billions of dollars invested in the block chain space, some of it will go into real business ventures and some of it will go into not-so-serious business ventures. Sorting these out will not guarantee your investment is the next Google or Amazon, but is absolutely the key to avoiding almost certain failure.
Cannabis — Marijuana Industry — Where is it now and where is it going?
From a story in Fortune Magazine regarding Constellation’s investment — “The wines and spirits conglomerate has no intention of selling cannabis products in the U.S. until it is legal nationwide. But the company is betting that legalization is just a matter of time, according to the Journal. However, Constellation may soon sell the marijuana drink product in Canada, where legalization of edible and drinkable cannabis products is expected by 2019.
The move comes amid signs that suggest some consumers are reducing alcohol usage in favor of cannabis. “We believe alcohol could be under pressure for the next decade,†Cowen analysts led by Viven Azer wrote in an April note. “Consumer survey work suggests [about] 80% of consumers reduce their alcohol consumption with cannabis in the mix.â€â€™
Given the above, what is the current state of the legal cannabis industry and where is it going?
The legal industry today is estimated at $5–6 billion and expected to grow to $12–17 billion by 2021. While this is only a fraction of the US alcohol market which stands at $200+ billion today, it could take some of that business (especially in beer in my opinion). So it’s big already and its going to get much bigger quickly. State legalization started with medical use and they are rapidly adding recreational. Cassandra Farrington, CEO and Co-founder of Marijuana Business Daily who put on the conference gave a great presentation on the history of the industry. Basically, the timeline she presented is as follows:
· 1996 California passes first medical marijuana law
· 1998–2008 other states follow
· 2012 Colorado, Washington pass recreational cannabis laws
· 2014 OR, AK add recreational. Canada liberalization takes root.
· 2016 11 legalization ‘wins’ in the US — 4 medical and 4 recreational via ballots and 3 medical via legislative action. Importantly, CA adds recreational in January 2018
Here is a map showing the current state status:
Over ½ the US population lives in states with legal marijuana use — with 30 states + Washington DC allowing legal medical use and 8 states plus Washington DC allowing recreational use. That being said, it is still 100% illegal at the US federal level. This means there are significant risks and hurdles for investors and businesses who enter the space. Banking is very difficult as the national banks cannot conduct business in the space. Anyone contemplating investing in the space needs to be aware of these issues. In spite of these challenges and an uncertain regulatory environment, many investors and business owners are jumping in with both feet.
One of the best presentations I heard was by Patrick Rea, the managing director of Canopy, an early stage fund that has made more than 100 investments in the space. He breaks the business down into four investment buckets:
Public Stocks — these are the Canadian companies like the one Constellation invested in.
2. Real Estate — this is the buildings for dispensaries and the land for farms
3. Touch the Plant — these are the actual growing, processing and selling businesses
4. Ancillary Products & Services — these are all the things around the business from software to equipment to banking to marketing.
Canopy is focused on #4 exclusively but there are certainly opportunities in all of these.
From a branding and stage of industry development perspective this is literally a “green fieldâ€. I saw some interesting but nascent offerings given the time businesses have had to think about and try to develop brands. With new entrants, this will of course change, but right now I can’t help but think it is like the days when Sam Bronfman and Lewis Rosenteil were at the cusp of the repeal of Prohibition ready to launch Seagram’s and Shenley’s whiskies into the US respectively.
Where is this headed? It’s hard not to believe there will be continued legalization on a state by state basis. With the overwhelming majority of American’s viewing legal cannabis favorably, and importantly with the amount of tax revenue legal markets are bringing, other states will certainly follow to not get left out. Federally it will likely take longer, but like alcohol and the repeal of Prohibition, it will probably only happen if it is left up to the states to decide how their citizens want to allow cannabis regulation.
What’s clear to me is that there are huge opportunities in both these new industries. What is unclear is who will emerge as the big winners. I know from personal experience what being ahead of the market is like. The next few years will be like settling the wild west and a lot of entrepreneurial ventures will be created to try out different ideas in both cannabis and blockchain. I will come back to these topics as I learn more on both and please share any thoughts you may have. Cheers!
I have to admit, when I first read about the same day delivery service I was a bit skeptical.  How would it work? Why would I really want it? Could anyone really do it at scale on a sustained basis?
Experience:
Well, early this morning I was reading the news on my iPhone and received a message from Amazon that all Prime members now had access to same day delivery (1-2 hours from order) through its new service called Prime Now.  #PRIMENOW  It piqued my interest. Is this real? Can they really pull it off? So I downloaded the Amazon Prime Now app and started browsing. I was amazed at the breadth of offerings from grocery to sports to electronics and more. I’ve been in the market for a luggage rack for my truck and found exactly the type I wanted. I knew we were out of eggs and browsing the groceries made me think about breakfast so I added some free range organic eggs and all natural sausages. Click click click and my order was in process.
They gave me a delivery window of 8-10am (my order was placed around 5:45am). I received my order exactly as expected at 9am and was able to make breakfast before the rest of my day unfolded. The driver told me I was among the first 10 orders in Indy. This was a profoundly positive experience.
Amazon Prime Now is currently available in Atlanta, Baltimore, Chicago, Dallas, Indianapolis, Manhattan and Miami. The service will continue rolling out to additional cities in 2015
What does this mean?
It is a game changer. Not immediately, but with a sustained effort, I believe this could drastically change how consumers (and businesses) think about behave with their purchasing.  Home delivery is great and has been around for a long time (think the milkman of old, bottle water delivery etc). We get deliveries from Amazon and tons of other companies all the time. Some of these are next day or 2nd day which is super convenient.  We get a weekly grocery delivery of organic and locally grown produce from Green Bean Delivery which is FANTASTIC! We have to plan our order by Monday at noon and receive our delivery of groceries on Wednesday of each week.
All that said, the idea that one can simply run out of something or decide one “needs” (wants) something, almost anything, and make it so two hours later is different. This is what 90% of running errands ends up being. Going to the store for this and that and picking up a few things in between larger shopping trips happens to all of us (or our families) every day. What if we could cut most of that out? What if you need something you simply think it (a couple of swipes is not much work) and it arrives in about the same time it would take you to go out and shop, pick your items, load your car, drive home, unload your car. This requires a different kind of thinking around what is possible, but I don’t think its a that big of a leap for most of us.
Implications:
For Consumers
Time – For no extra cost (driver tip cancels out gas you would have used perhaps), it frees up time. How much time in a week do we spend running to the store, shopping and returning? 4 hours? 8 hours? More? What more productive things or fun things can one do with that time. It is big.
Convenience – No need to plan very far ahead, need something, make it appear with no effort. Wow.
For Small Business
Time – Same as above, many small businesses buy things by shopping. Eliminate that need and do you eliminate a need for headcount manning the store while someone is out buying supplies?
Service – out of something? – now you can replenish immediately and provide your customers whatever you were missing in a short time.
Investment savings – reduce safety stock/inventory on certain items and replenish each day as needed. For many small businesses (and large) space to store inventory is a real issue. What if you could simply replenish as needed? Though this service is focused on consumers, for many small businesses, it could be a better alternative to traditional distribution or running to Costco or Sam’s Club for stuff. I’d expect Amazon to build out this aspect over time.
For Retailers & Distributors
Increased retail competition – just when you thought it could not get worse for retailers, it is getting worse. Things that one swings in to just grab could be diverted to this. Think of convenience, pharmacies (e.g. Walgreens and CVS), grocery (Walmart, Kroger, Safeway, Publix), electronics (Best Buy, Costco, Walmart, Target), sports equipment (e.g. Dick’s, Sports Authority).
Increased distributor competition – the businesses that source from traditional distributors could shift some of their purchases to this kind of model. It will create the need for distributors to up their service level to stay competitive which can also drive up their costs.
Overall, I think I just experienced the future today. I’d love to hear your thoughts.
March 31, 2015Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Contact: Lisa Adams Walter lisa@winesymposium.com
(NAPA, Calif.) —The 11th Annual Wine Industry Technology Symposium (WITS®), the premier event showcasing the strategic use of information technology and services for the wine industry, has been set for June 25-26, 2015 at the Napa Valley Marriott Hotel. www.wineindustrytechnologysymposium.com
Executives from wineries, breweries, distributors, retailers and restaurants gather annually at WITS, the only annual conference designed exclusively to foster education and debate around technology solutions for the wine and beverage industry. The 2015 WITS program will include:
Educational Tracks – Sessions on Technology Leadership, Small Business, Consumer Direct, Trade Sales & Marketing and Vineyard & Winery Operations
Speed Dating – WITS created “speed dating†for winery and brewery CIOs and technology companies. This will provide opportunities for quality one-on-one time with key decision makers and thought leaders.
Plus Beer, with BITS – WITS has united leaders in the craft brewing industry to add the Beer Industry Technology Symposium (BITS™) track that runs concurrent with WITS.
“The rapid proliferation of craft brands in wine, spirits and beer is creating unique challenges for all industry participants,†said J. Smoke Wallin, WITS Co-Chair. “WITS is the only place where winery, brewery, distillery, retailer and distributor leaders can sit side by side for a day of learning and discussion to tackle these challenges with CIOs and technology leaders from across the industry,†he added.
The WITS Steering Committee, comprised of technology and business leaders across the wine, beverage and technology industries, is currently finalizing panel topics and keynote speakers. Past speakers have included the CEOs, CIOs and other leaders from Amazon, Facebook, Groupon, Gartner Group, garyvaynerchuk.com, FedEx Office, Nielsen and 1800-Flowers, as well as experts from IBM, Oracle, Cornell University, UC Davis, Sonoma State University and many others.
Attendees and sponsors are encouraged to register early, as space is limited and expected to sell out quickly. Registration will open May 1, 2015. For more information visit www.wineindustrytechnologysymposium.com.
About The Wine Industry Technology Symposium (WITS)
The Wine Industry Technology Symposium® (WITS®) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 11th annual WITS is June 25-26, 2015 in Napa, CA. For the 2nd year, WITS also includes the Beer Industry Technology Symposium™ (BITS™) track. Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.
For more information, contact Lisa Adams Walter of the Wine Industry Symposium Group at 707-666-2525 or lisa@winesymposium.com.
Excited for #WITS2014 and BITS in 18 days… This wine tasting tweetup has become a highlight of the social aspects of WITS… here is winemaker Alison Crowe at one..
I hope to see as many of you at this year’s event as can join. Reach out to me if you have any questions.
Smoke
WineTwits to Lead #Wine Tweetup at #WITS2014 the 10th Annual Wine Industry Technology Symposium
(NAPA, Calif.) – The 10th Annual Wine Industry Technology Symposium (WITS) has partnered with Taste140 to again host a worldwide virtual wine tasting event June 30 – July 1, 2014 at the WITS event, which this year also includes a new concurrent Beer Industry Technology Symposium (BITS).
While it is anticipated that conference attendees will naturally be active across various Social Media platforms using the #WITS2014 hashtag over the course of the two-day conference, organized and focused online wine tastings have also been scheduled with participating wineries including: Franciscan Estate Winery (Franciscan Estate 2011 Magnificat Napa Valley), Garnet Vineyards (Garnet 2012 Monterey Pinot Noir), Jamieson Ranch Vineyards (Jamieson Ranch 2011 “Double Lariat” Napa Valley Cabernet Sauvignon), Kendall-Jackson Winery (Kendall-Jackson 2011 Grand Reserve Cabernet Sauvignon), Renwood Winery (Renwood 2011 Premier Old Vine Zinfandel) and Wente Vineyards (Wente 2012 Morning Fog Chardonnay).
In advance of the #WITS2014 WineTwits Tweetup, Taste140 is shipping wines from each participating winery to online wine influencers and bloggers who have committed to live participation. The wines will also be available for tasting at the event, so that event attendees can contribute to the conversation and post their tasting notes, experience and feedback.
“Having attended WITS since its inception in 2005, I’ve gained valuable insights directly from wine industry thought leaders while forging immeasurable relationships which have continued to grow over the years,†said Stephen Gilberg, Taste140 and WineTwits founder. “Similarly, beverage brands that properly leverage social media are able to build long-lasting relationships with influential consumers. The #WITS2014 Wine Tweetup will likely be one of the most wide-reaching virtual tastings to date.â€
“We are pleased to partner with these fantastic wineries and with WineTwits to bring some of the #WITS2014 experience beyond the conference in Napa and to bloggers and consumers around the country. This online event demonstrates the power of a connected wine community and has become a fun highlight of the event each year,†said J. Smoke Wallin, WITS founder and co-chair.
The 2014 Wine Industry Technology Symposium (WITS), which will run concurrent with the first Beer Industry Technology Symposium, will cover a wide range of wine and craft beer industry topics such as mobile e-commerce, data breach and security, breakthrough marketing, supply chain innovation, leading edge hospitality systems, new on-premise kegs and product tracking. Panels of leading restaurant and grocery operators will also provide valuable insight as they discuss their first-hand experience with wine and beer consumers.
About WITS: The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 10th annual WITS is June 30 & July 1 in Napa, CA. This year, the newly formed Beer Industry Technology Symposium (BITS) will be held in conjunction with WITS. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn.
About DrinkTwits, LLC (Taste140/WineTwits): Founded in 2008, DrinkTwits is a social media firm comprised of interactive food and beverage-related social media channels. Its flagship entity, @WineTwits is a Twitter-powered community with 100,000 followers dedicated to wine consumers, retailers, vineyards and experts. In 2009, through its network of leading social influencers, the firm pioneered the practice of online virtual tasting via its Taste 140â„¢ social tasting platform, which allows brands to virtually pack their tasting room with hundreds of people and have their recommendations instantly reach thousands worldwide. For more information, visit www.Taste140.com or www.twitter.com/winetwits.
For more information about the Wine Industry Technology Symposium, contact Kathy Archer of the Wine Industry Symposium Group at 707-261-8719 or kathy@winesymposium.com. For sponsorship and registration, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or waunice@winesymposium.com.
This weeks release of the full 2013 numbers on craft beer by the Craft Brewers Association confirms something many of us already knew: this movement is accelerating. I’d go a step further and say the best is yet to come. Here is the info-graphic the CBA published this week:
Pretty incredible numbers – going from 4.4% volume share in 2009 to 7.8% in 2013. On a dollar basis, even more impressive with a 20% increase over 2012 to $14.3 billion, giving craft beer a 14.3% share of the $100 billion US beer market. The number of breweries grew at a slightly slower pace (15%), giving slightly more sales per brewery.
This is a booming market and with that there are multiple new entrants and there will be inevitably, winners and losers. That said, a growing market makes up for a lot of mistakes and there are a lot more winners right now than not. The key is matching investment to real potential in any particular INDIVIDUAL business.  A growing market is good for everyone, but it does an individual aspiring brewery little good if they spend too much on their building, don’t brew great beer that people enjoy, don’t create a brand that resonates with consumers and market place, take too long to get up and running, hire the wrong time, don’t know what their numbers are or what the right things to measure are, run out of money, etc. I could continue, but there are a ton of ways to be unsuccessful in this space, no matter what the growth is.
Yes, technology is in the name and there will be a bunch of things at the 2 day event that revolve around technology, but that is NOT the main point. The main point is what I am talking about above. There are so many challenges with running any new business and craft beer is no different. With all the new players and the many existing players who are experience growth beyond their wildest expectations, these businesses need sound strategic thinking around what matters.  Technology is not “What Matters”, but it is the great enabler that in 2014, done right, can create the conditions for a successful business venture. Thinking through the myriad of options and what exactly one is trying to do is critical before you even start your brewery. If you already have one, and skipped this part of the planning, it is never to early to get on it and address these issues.
I really enjoyed the new Siemens commercial (that seems to be running on TV on every show I watch – which is not very many) profiling the Schlafly Brewery and American manufacturing. Here it is:
What a terrific message and a boost to the craft brewing industry at the same time. I reached out to the Siemens team and they jumped at the opportunity to be a part of the first BITS. How cool!   This is also true of the California Craft Brewers Association who joined us recently as a GOLD sponsor and are marketing the BITS event to their 200+ members in CA.
BITS will be announcing these and many other great contributors in the form of keynote speakers and panels who are lining up to be a part of what we hope will become a must attend event for everyone in the industry who wants to be smart about running their business. Please reach out to me directly if you’d like to get involved. Registration will open up in mid April.
The craft brewing industry is in its preteen days… there is much growth in front of us and a lot of learning and growing up. This is an opportunity for collaboration with fellow breweries and professionals and leading edge thinkers in technology on how to grow up and be successful in your beer business. The best is yet to come!
Over the years, I have been an early adapter of technology. In 7th grade (1978), I won 2nd place in the Manatee County Science Fair for a program I wrote on a Commodore 64 that allowed one to take a quiz on the Solar System. I had the first MAC in 1984 when I went off to Cornell University as a Freshman. It was very cool, except when it made that unhappy MAC face (often).
Fast forward a few years in business (and a budget) and I always had the latest devices in laptops and phones and crossover gadgets almost every year since 1992.  From my cool Radio Shack phone (big and rectangular) while still at Vanderbilt for business school in 1993 to the dark grey Motorola Flip to the StarTac (almost $1k when it came out). Since I had companies I ran outright or for which I oversaw the technology side of things, I had an obligation (it was part of the job) to test out the new devices. After a long and loyal run on Blackberry’s (I had the original pager shaped device and almost every one since, until 2011), my current device set looks like a commercial for Apple. It includes an iPhone 5, a PowerBook Pro and an iPad mini.
Over the years, I have broken, lost or had stolen (from me) my fair share of these.  Invariably once missing, always missing with a couple of exceptions of cell phones returning to me from taxis in Chicago and New York and a laptop coming back from the back of a plane seat.  But it was not until this summer that I experienced a fundamentally different experience in attempting to retrieve a missing device.Â
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This story is about my iPad mini’s theft and return.
In July we went out to Denver to visit family in the mountains. After a couple of days up at Grand Lake, CO (amazing lake at 8,000 ft surrounded by mountains at the back side of the Rocky Mountain National Park), we enjoyed an evening of friends and music while Anitra performed with her old band mate Ryan Tracy.Â
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Sunday morning we had early flights out of Denver International Airport with kids flying in different directions and us heading back out to Napa, CA.  In our hectic exit, my iPad mini (I love it, but it is a “miniâ€) was inadvertently left wedged between the front passenger seat and the console of our Avis rented Tahoe. I realized this during my Southwest flight back to Sacramento.  We immediately called Avis lost and found (I have had some success in having things returned if you realize it quickly enough). In the past insisting on having the rental company re-check a vehicle several times has been required. I did so this time to no avail. They said it was not there. I was 99% positive it was.
That evening after I hosted a beer tasting at our brewery Napa Smith Brewery, I went online and reported my iPad stolen on the very user friendly Denver Police website (which was quite user friendly). The next morning, I turned on the “Find my iPhone†and searched for it using Apple’s iCloud service. Sure enough, it found it, but it was in an area of Denver that we had not been. I screen captured the image of the location and sent that on to the Denver Police.
Note: I password protect all my devices. While I’m sure a sophisticated criminal technology ring could crack the 4 digit code, I felt I had a little time to keep searching. The alternative is to “wipe†the device. This protects all your personal information, but prevents one from tracking the device ever again. I choose to keep it intact to try to retrieve it.
At this point my working theory was either Avis re-rented the vehicle and the iPad was in it OR it was stolen by someone at Avis, who had then either taken it home or handed it off to someone else. I received a call from Denver Police detective Gomez who asked me to send her directly the picture of the location. She told me she would call me when she got there and I planned on “pinging†it. iCloud allows one to cause a device to make a sound, very useful in finding a missing one or stolen one.   When the detectives arrived on the site, they called and I began pinging the iPad. They went door to door. The find your iPhone is amazing, but it is not easy tell EXACTLY where it is, only within a very small area
Nothing. The detectives even went into a couple of apartments (with permission). They told me it appeared to be a retirement home of some kind and they did not think it was there. I was confident it was on site given the images. They told me to let them know if it moved or I had any new information and left the site. Frustrated but with little recourse, I kept checking the site.
Sure enough shortly after the police left the scene, the iPad was on the move. I tracked it and kept pinging it, hoping that whoever was driving would hear it and either fear they were being tracked or look at it and call my mobile number, which was prominently displayed on the front screen. For a while it was at what appeared to be a junkyard. My working theory at this point was the perpetrator got scared and tossed it . However, this theory was dispelled when it went on the move again, eventually returning to roughly the same spot where the police had been earlier.
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The next morning while my Peet’s coffee was brewing, I checked the Find my iPhone site. Lo and behold it was on the move. I kept refreshing it and it was clearly on the way back out toward the airport. Sure enough, it pulled into the Avis lot. We immediately called Avis again and told them and sent them a picture of where it was. Remember, these pictures are a current location overlaying a satellite image that was taken some time ago. So while you can look at cars and other things on the ground in the image, these are from a different moment in time. Interesting.
Now my working theory was maybe the Tahoe was re-rented and it is now just returned. Or the perpetrator panicked from the police visit was trying to bring it back. Or it never left the perpetrators car and was simply in it as they returned to work after 2 days at home. They reported to work at 8am.
The image I sent Avis appeared to be in the employee parking lot.
Our Avis representative Yolanda went out to the area and began searching with some of her colleagues. 3 times they went out looking to no avail.
Then all of a sudden the iPad appeared to enter the Avis building. We called Yolanda and told her it was on the move. Quickly it moved back out into the parking lot into another area. My theory at this point was the perpetrator knew there was a search going on, had retrieved the device and was moving around with it. One possibility was they were part of the search group. It felt like the Kevin Costner movie, “No Way Out†in which he was the spy but part of the search party looking for the spy. Crazy. Frustrating.  I was determined to get to the bottom of this. Sitting in Napa, CA, watching my iPad move around Avis at the Denver airport – was simply amazing.
After a short while, Yolanda called back and gave us the good news that they found the iPad mini. Relieved, and now more curious than anything, I wanted to know the answer to what happened and who did it. Yolanda told us it was in a rental truck, but NOT our Tahoe. My working theory at this point is someone took it, realized it was being tracked (police visits and pings), brought it back when they had to return to work, realized there was a search going on and planted it in a similar rental where Avis found it. I reported all this to Detective Gomez at DPD. I believe it’s not too difficult for Avis to figure out who worked on Sunday July 28, had off on the 29th and 30th, and then reported to work on the 31st at 8am. This person likely lives at or right around the location of the iPad where we had the police search.
I am still curious as to the final outcome. I’m sure Avis has every reason to find out who did it.
I want to compliment the GREAT service I received at Avis, especially Yolanda. My expectations were exceeded greatly with the excellent customer service from the Denver Police Department, especially Detective Gomez. Both were terrific and it was appreciated. This service from Apple is AWESOME! I was so glad I had a fully charged iPad so we had the time it took to track it down and get it back.
With all the disturbing revelations regarding the NSA tracking, the targeted drone strikes and other technology enabled activities governments are now able to do, at least in this regard, the technology was put to great use!
While I can think of some enhancements to make this even easier, perhaps, make the iPad talk to the perpetrator – warning them that “I belong to Smoke, he is looking for me and will find me soonâ€, current level of function was sufficient to have a positive outcome.
It sure ain’t so easy anymore if crime was your chosen field…
