Keynote Announcement… please join us this summer at our 9th annual WITS conference… it will be great!

FOR IMMEDIATE RELEASE APRIL 25, 2013        Contact: Waunice Orchard                                                                                      

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Thought Leaders to Discuss Strategic and Tactical Uses of Technology, Building Elite Teams and Lessons From the U.S. Military Special Forces. 

Best Practices To Drive Wine Brands and Businesses

 at the 9th Annual Wine Industry Technology Symposium Symposium

Napa, CA— April 25, 2013— Wine Industry Technology Symposium (WITS) today announced its Keynote speakers for the 9th annual event to be held July 15 & 16 in Napa, CA.  Keynotes by Larry Broughton, Jonathan Good and Miles Ward bring elite leadership, social media and the transformative cloud to the wine industry.

Keynote ELITE: 5 Special Ops Success Strategies for Building Top Performing Teams: Imagine what would happen if you place 12 highly intelligent, Type-A personalities in a boardroom and gave them a task to perform.  The result would likely be complete pandemonium!  Yet the U.S. Military has discovered a way to turn top individual performers into unstoppable teams literally capable of toppling countries.  Award-winning serial entrepreneur, author, speaker, and former U.S. Army Green Beret Larry Broughton shares his insights on transforming ordinary teams into extraordinary ones.

“I’m very pleased to have Larry, Jonathan and Miles join us on our Keynote program.” said J. Smoke Wallin, founder and co-chairman of WITS.  He continued, “I have had the privileged of interacting with each of our speakers and know they will each deliver inspirational and thought provoking discussions that will deliver real take home value to all our winery attendees.”

Jonathan Good,  Senior SMR Solutions at Oracle will give a keynote on “Developing a Social Relationship Management Strategy in the Wine Industry”.

Find out how to create a strategic social media program that will build brand awareness and buzz, drive revenue and gain the trust of your online community. Learn social media best practices and how to manage and recruit a community of supporters who will embrace and recommend your brands through the use of social relationship management best practices.  Jonathan Good is a Senior SRM Solutions Consultant at Oracle. He provides technical and functional support to prospective clients and customers for Oracle’s Social Relationship Management platform.

Before joining Oracle, Jonathan was the founder of – a social media and marketing agency that focused on the creation and execution of social media programs, including blogging, community development, Internet marketing, design and web development.

In addition, Amazon, a company that has revolutionized whole industries, has now gotten serious about the wine industry.  Find out about how Amazon is building the next generation platforms that are literally transforming how software and services are delivered, from Miles Ward, Solutions Architect, Amazon Web Services. 

Miles will speak about Big Data for Real World Businesses showing tools, techniques and clear ROI for analysis in the cloud.  Miles helped NASA live-stream the Mars Rover landing, developed the Obama For America 2012 presidential campaign, and has helped thousands of companies make the leap to the cloud.

“I’m very pleased to have such a strong program for 2013.  I look forward to welcoming the industry to our 9th Annual event!” said, Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy

Berglund continued, “When Larry Broughton is not speaking and coaching, his day job is running his luxury hotel company, Broughton Hotels.  Having an operator who knows the wine business where it touches the consumer will provide a unique perspective to our winery attendees.”

Early bird pricing to attend WITS end June 1, 2013.  Attendees can register at www. beginning May 1.

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About WITS: The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry.  WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry.  The 9th annual WITS  is July 15 & 16 in Napa, CA.  Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.

For more information, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or

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