Abbey Klassen, Executive Editor, Ad Age

For those of you who have followed this blog over the years, you will know that it was launched in 2005 when we first created WITS.  The 6th Wine Industry Technology Symposium promises to be our best ever.   Besides an action packed agenda of break out sessions with real take home value, I am very pleased with our two keynote speakers Michael Gelb and Abbey Klaassen. Both of these accomplished individuals represent what WITS is all about, innovation and how we can all adopt to the changing business environment in which we live.  I hope you choose to join me at this year’s conference.  It will be worth the effort.  See you in Napa!

Abbey Klaassen of Advertising Age to Deliver Keynote at

Wine Industry Technology Symposium in July

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June 9, 2010, Napa, CA – Abbey Klaassen, Executive Editor of Advertising Age, a leading global source of news, intelligence and conversation for marketing and media communities will deliver the keynote speech at the sixth annual Wine Industry Technology Symposium (WITS)® July 13-14, 2010 at the Marriott Napa Valley.

Klaassen’s address, titled “Living in a Post-Digital World,” will address consumer behavior and the resulting opportunities for businesses in this post-digital world. When every physical location is accompanied by a digital experience, social media increasingly becomes a reflection of real life. Interactive technology is like the air we breathe “so ubiquitous we often take it for granted.”

Conference co-chair, Lesley Berglund said: “We were looking for a keynote speaker who could address the technology shift that has changed the way we do business. We wanted to go beyond networking tools and really take a look at the far reaching implications of our digital lives. We are thrilled to have Klassen sharing her perspective…”

Best Selling Author Michael Gelb to Deliver One of the Keynotes
at Wine Industry Technology Symposium in July

Wine Drinking for Inspired Thinking - Gelb and Wallin at book release

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June 22, 2010, Napa, CA – Michael Gelb, author of international best seller How to Think Like Leonardo Da Vinci, Innovate Like Edison: The Five-Step System for Breakthrough Business Success and Wine Drinking For Inspired Thinking: Uncork Your Creative Juices will deliver the keynote speech at the sixth annual Wine Industry Technology Symposium® (WITS) July 13-14, 2010 at the Marriott Napa Valley.

Gelb’s general session address, titled “How to Think Like Leonardo Da Vinci,” will discuss the application of genius thinking to personal and organizational development. Gelb is a pioneer in the fields of creative thinking, accelerated learning, and innovative leadership and has more than 30 years of experience as a professional speaker, seminar leader and organizational consultant.

Gelb will not only be one of the keynote speakers in the general session but will also be a speaker for the networking dinner being held at the Napa Marriott on Tuesday night, July 13th. His address, titled “Wine Drinking for Inspired Thinking: Uncork Your Creative Juices,” also the title of his book, will discuss expanding creativity through wine appreciation. Gelb’s book comes highly recommended by wine authorities such as Gary Vaynerchuk, Host of Wine Library TV and Robert Parker Jr., The Wine Advocate and others.

Conference co-chair, Smoke Wallin said: “Gelb’s message couldn’t be more timely. The wine industry is changing at a rapid pace which requires both owners and team members to find new ways to do business. We’re thrilled that we can offer both innovative technologies and a new perspective for applying them at the conference.”

Online Registration Now Open

The Wine Industry Technology Symposium® (WITS), the premier industry event showcasing innovation and the strategic use of information technology, is now accepting online registrations for its fifth annual conference. The event will be held on July 13-14, 2010 at the Marriot Napa Valley.

Early Bird Pricing Ends July 2

Tickets are available online before Friday July 3rd and at the “early bird” price of $100 for day one and $250 for day two, per guest. After July 4th, registrants pay the full price of $150 and $300, respectively. Full program details are available online.

About WITS

The Wine Industry Technology Symposium® (WITS) was created in 2005 by a group of wine industry and technology professionals. The purpose of WITS is to address the unique information technology and services needs of the wine industry. WITS is dedicated to bringing the world’s leading wineries, wholesalers and retailers together with some of the world’s leading technology experts to foster learning and discussion. Panels of experts will discuss specific examples and case studies.

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Media Contact:

Lesley P. Berglund, co-chair, 707-246-6827

Pete Blackshaw of Nielsen on last year’s WITS conference:

Pete Blackshaw on WITS 2009