New Film Addresses Unwarranted Attack On Merlot As Seen In Fictional Movie ‘Sideways’

‘Merlove’ includes Pro-Merlot interviews with celebrated winemakers including Jean Claude Berrouet of Chateau Petrus, Peter Mondavi Jr. of Charles Krug Winery and Larry Stone of Rubicon Estate

 Merlove logo

New York, NY (PRNEWSWIRE) September 15, 2008 – Wine 2.0, the innovator in social networking and events in the wine industry, announces the Premiere and New York release of the documentary film Merlove at Wine 2.0 New York, September 18th at Webster Hall.
The new documentary film addresses the unwarranted and devastating impact on Merlot wines as witnessed after the release of the 2004 movie ‘Sideways’. In the movie, the fictional character ‘Miles’, played by actor Paul Giamatti slammed Merlot in preference to Pinot Noir, which led to a boom in Pinot Noir sales and a drastic reduction in Merlot sales.
‘Merlove’ will be showcased to over 1,000 wine and tech lovers and media at Wine 2.0 New York and supported on Wine 2.0’s new social network with a public fan page.
“Merlot has been limited somewhat by bad press, bad movies and people kind of thinking that the wine is no good–I’m trying to reverse that,” said Filmmaker Rudy McClain. “In doing that, what I also want to do is relay the message that all these wines are part of a family and that no single variety should be singled out as a good wine or bad wine.”
“We could not be more excited to host the New York premier of ‘Merlove’”, said J. Smoke Wallin, Chairman of Wine 2.0, he continued, “Wine 2.0 does not discriminate based on grape, age or lack of technology.  The ‘Merlove’ movie should cause everyone to take another look at this unfairly criticized varietal”
Rudy McClain, the Director and Filmmaker will be at Wine 2.0 New York to discuss the film and wine with attendees.  Media interviews are available, please direct inquiries to or via cell (415) 713 – 5331.


About Wine 2.0â„¢ – “Blending the Line Between Wine & Technology”
Wine 2.0™ is the innovator in social networking and events in the wine industry. With a focus on the next generation wine consumer, Wine 2.0 breaks down the barriers to learning about, experiencing, and enjoying wine.   Wine 2.0 events feature a rich diversity of world class wines and the newest generation of emerging technology companies, services and communication tools that are changing the world of wine.  (Get Social at

About Merlove
Merlove is a documentary film celebrating Merlot wine in response to the movie Sideways. Merlove will help you learn more about the wine, but it is your own experience that will guide your personal journey. The message of Merlove is that no single grape varietal should be singled out as superior or inferior to others. We want people to know that Merlot is ready to be loved again by all and remember that every vintage has a new story to tell. (

About Wine 2.0 New York
Wine 2.0 New York is presented by Webster Hall Digital & The Winetasting Network and will be held on September 18th at Webster Hall on the lower East side of Manhattan, and hosted by Wine Library TV star Gary Vaynerchuk, who will be live podcasting his show to thousands. Wine 2.0 New York, timed to coincide with the pre-eminent Web conference, Web 2.0 Expo, will again host over 1,400 wine and technology lovers in an exciting evening of world-class wines and cutting-edge Wine 2.0 start-up companies.
Tickets can be purchased at

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