<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Drink Technology Blog &#187; strategic use of technology</title>
	<atom:link href="http://drinktechnology.com/tag/strategic-use-of-technology/feed/" rel="self" type="application/rss+xml" />
	<link>http://drinktechnology.com</link>
	<description>Thoughts on the Wine, Spirits and Beverage Industries, Strategic Use of Technology, Social Media &#38; Brand Marketing, and Occasionally Smoke&#039;s Observations of Life</description>
	<lastBuildDate>Wed, 04 Aug 2010 03:44:18 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>6th Annual Wine Industry Technology Symposium July 13 &amp; 14 in Napa, CA</title>
		<link>http://drinktechnology.com/2010/07/02/6th-annual-wine-industry-technology-symposium-july-13-14-in-napa-ca/</link>
		<comments>http://drinktechnology.com/2010/07/02/6th-annual-wine-industry-technology-symposium-july-13-14-in-napa-ca/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 17:04:37 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[2010 Event]]></category>
		<category><![CDATA[Distributors]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[WITS Happenings]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[EDI]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[J. Smoke Wallin]]></category>
		<category><![CDATA[National Account Software]]></category>
		<category><![CDATA[Pricing Synchronization]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[VMP]]></category>
		<category><![CDATA[winetwo]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=522</guid>
		<description><![CDATA[<p class="wp-caption-text">Abbey Klassen, Executive Editor, Ad Age</p>
<p>For those of you who have followed this blog over the years, you will know that it was launched in 2005 when we first created WITS.  The 6th Wine Industry Technology Symposium promises to be our best ever.   Besides an action packed agenda of break out sessions with [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2010/07/02/6th-annual-wine-industry-technology-symposium-july-13-14-in-napa-ca/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kane&#8217;s Beverage News Daily &#8211; On Pelican Brands and J. Smoke Wallin</title>
		<link>http://drinktechnology.com/2010/04/12/kanes-beverage-news-daily-on-pelican-brands-and-j-smoke-wallin/</link>
		<comments>http://drinktechnology.com/2010/04/12/kanes-beverage-news-daily-on-pelican-brands-and-j-smoke-wallin/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 22:32:23 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Distributors]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pelican Brands]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Bloody Mary]]></category>
		<category><![CDATA[Boon Rawd]]></category>
		<category><![CDATA[Brand Manager]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[eskye]]></category>
		<category><![CDATA[J. Smoke Wallin]]></category>
		<category><![CDATA[National Account Software]]></category>
		<category><![CDATA[Red Eye]]></category>
		<category><![CDATA[singha beer]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[WSWA]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=472</guid>
		<description><![CDATA[<p>I&#8217;m posting the Kane&#8217;s article from Fall 2009 tracking some of my activities and discussing the launch of Pelican Brands&#8230; now that we have begun adding a strong platform of brands, I thought it was relevant to share this as we articulated our strategy well here.</p>
<p>Kane’s Beverage News Daily</p>
<p>Volume 5, No. 184 The National Beverage [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2010/04/12/kanes-beverage-news-daily-on-pelican-brands-and-j-smoke-wallin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WITS 2008 Announcement</title>
		<link>http://drinktechnology.com/2008/04/16/wits-2008-announcement/</link>
		<comments>http://drinktechnology.com/2008/04/16/wits-2008-announcement/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 16:14:30 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[2008 Event]]></category>
		<category><![CDATA[About and Contact]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[WITS Happenings]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=28</guid>
		<description><![CDATA[<p>Industry Leaders, Technology Experts to Gather at Fourth Annual
Wine Industry Technology Symposium on July 14-15, 2008
April 15, 2008, Napa, CA  – Wine Industry Technology Symposium (WITS)®, the premier event showcasing strategic use of information technology and services for the wine industry, will hold its fourth annual conference July 14-15, 2008 at the Marriot Napa Valley. [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2008/04/16/wits-2008-announcement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Press coverage of WITS 2007</title>
		<link>http://drinktechnology.com/2007/07/20/press-coverage-of-wits-2007/</link>
		<comments>http://drinktechnology.com/2007/07/20/press-coverage-of-wits-2007/#comments</comments>
		<pubDate>Fri, 20 Jul 2007 17:59:17 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[2007 Event]]></category>
		<category><![CDATA[WITS Happenings]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=26</guid>
		<description><![CDATA[<p>there have been some terrific stories written in the press re the Wine Industry Technology Sympoisum 2007&#8230;. here are a few so far&#8230;.</p>
<p>Wines &#038; Vines &#8211; User-Friendly Tech Symposium
A new approach and a number of dynamic speakers seemed to breathe new vitality into the Wine Industry Technology Symposium. The new approach depended largely on emphasizing [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2007/07/20/press-coverage-of-wits-2007/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2007 Event a big success!</title>
		<link>http://drinktechnology.com/2007/07/20/2007-event-a-big-success/</link>
		<comments>http://drinktechnology.com/2007/07/20/2007-event-a-big-success/#comments</comments>
		<pubDate>Fri, 20 Jul 2007 17:52:50 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[2007 Event]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=23</guid>
		<description><![CDATA[<p>Over 300 people attended this years WITS event this week.  It was deemed by most a huge success. </p>
]]></description>
		<wfw:commentRss>http://drinktechnology.com/2007/07/20/2007-event-a-big-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2007 Event &#8211; pictures</title>
		<link>http://drinktechnology.com/2007/07/20/2007-event-pictures/</link>
		<comments>http://drinktechnology.com/2007/07/20/2007-event-pictures/#comments</comments>
		<pubDate>Fri, 20 Jul 2007 17:51:55 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[2007 Event]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=25</guid>
		<description><![CDATA[<p>here are a few shots from the event&#8230;</p>
]]></description>
		<wfw:commentRss>http://drinktechnology.com/2007/07/20/2007-event-pictures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>May 4 WITS update &#8211; panels announced</title>
		<link>http://drinktechnology.com/2007/05/04/may-4-wits-update-panels-announced/</link>
		<comments>http://drinktechnology.com/2007/05/04/may-4-wits-update-panels-announced/#comments</comments>
		<pubDate>Fri, 04 May 2007 19:47:01 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[WITS Happenings]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=22</guid>
		<description><![CDATA[<p>WINE INDUSTRY TECHNOLOGY SYMPOSIUM
ANNOUNCES PANELS FOR JULY 17 CONFERENCE
Schedule and Registration Now Online
 </p>
<p>NAPA, Calif., May 4, 2007 – Panel topics are set for the third annual Wine Industry Technology Symposium (WITS), the industry’s premier forum addressing information technology challenges, solutions and trends. WITS will be held July 17, 2007 at the Meritage Resort, Napa, from [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2007/05/04/may-4-wits-update-panels-announced/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WITS 2007 &#8211; Event in Planning Stages</title>
		<link>http://drinktechnology.com/2006/11/21/wits-2007-event-in-planning-stages/</link>
		<comments>http://drinktechnology.com/2006/11/21/wits-2007-event-in-planning-stages/#comments</comments>
		<pubDate>Tue, 21 Nov 2006 19:35:17 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=21</guid>
		<description><![CDATA[<p>We have confirmed with the Meritage Hotel in Napa the WITS 2007 Dates will be July 16-17.  Agenda is being worked on.  Please submitt any ideas to Smoke, Leseley or Kathy or any of the WITS Advisory Board.  We look forward to an even bigger and successful event in 2007&#8230;.</p>
]]></description>
		<wfw:commentRss>http://drinktechnology.com/2006/11/21/wits-2007-event-in-planning-stages/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More on WITS from Avenue Wine Blog</title>
		<link>http://drinktechnology.com/2006/07/29/more-on-wits-from-avenue-wine-blog/</link>
		<comments>http://drinktechnology.com/2006/07/29/more-on-wits-from-avenue-wine-blog/#comments</comments>
		<pubDate>Sat, 29 Jul 2006 05:31:28 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[WITS Happenings]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=19</guid>
		<description><![CDATA[<p>Check out Avenue Wine Blog&#8230;.</p>
<p>http://www.avenuevine.com/movabletype/archives/001585.html</p>
]]></description>
		<wfw:commentRss>http://drinktechnology.com/2006/07/29/more-on-wits-from-avenue-wine-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WITS 2006 &#8211; Wine Business Monthly</title>
		<link>http://drinktechnology.com/2006/07/19/wits-2006-wine-business-monthly/</link>
		<comments>http://drinktechnology.com/2006/07/19/wits-2006-wine-business-monthly/#comments</comments>
		<pubDate>Wed, 19 Jul 2006 14:26:24 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[WITS Happenings]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=18</guid>
		<description><![CDATA[<p>Here is a link to the WBM online coverage of WITS&#8230;.</p>
<p>http://www.winebusiness.com/news/DailyNewsArticle.cfm?dataid=43812</p>
]]></description>
		<wfw:commentRss>http://drinktechnology.com/2006/07/19/wits-2006-wine-business-monthly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WITS 2006 004</title>
		<link>http://drinktechnology.com/2006/07/19/wits-2006-004/</link>
		<comments>http://drinktechnology.com/2006/07/19/wits-2006-004/#comments</comments>
		<pubDate>Wed, 19 Jul 2006 14:08:47 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[WITS Happenings]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=16</guid>
		<description><![CDATA[ </p>
<p>
WITS 2006 004Originally uploaded by drinkman240.

<p>WITS 2006 was a huge success! Here is Lesley and John. More photos on Flickr</p>
<p>Smoke
</p>
]]></description>
		<wfw:commentRss>http://drinktechnology.com/2006/07/19/wits-2006-004/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Andy Frost arrives from New Zealand</title>
		<link>http://drinktechnology.com/2006/07/14/andy-frost-arrives-from-new-zealand/</link>
		<comments>http://drinktechnology.com/2006/07/14/andy-frost-arrives-from-new-zealand/#comments</comments>
		<pubDate>Fri, 14 Jul 2006 21:50:03 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[WITS Happenings]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=15</guid>
		<description><![CDATA[<p>Andy Frost arrives from New Zealand to join the WITS Harvest Management forum on July 18. He joins Vineyard Management expert Davie Pina, Dr. Jeff Dlott of SureHarvest and Randy Meyer, Senior Winemaker of Korbel Champagne Cellars.   </p>
<p>Andy Frost, Winemaking Research and Technical Services Manager at Montana Wines
As the senior winemaker focused on research and the [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2006/07/14/andy-frost-arrives-from-new-zealand/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Complying with the FDA Bio-Terrorism Act &amp; SarbOx</title>
		<link>http://drinktechnology.com/2006/07/09/complying-with-the-fda-bio-terrorism-act-sarbox/</link>
		<comments>http://drinktechnology.com/2006/07/09/complying-with-the-fda-bio-terrorism-act-sarbox/#comments</comments>
		<pubDate>Sun, 09 Jul 2006 16:49:22 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[FDA Compliance]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=9</guid>
		<description><![CDATA[<p>In the past year, we have seen the FDA enter the wine industry for the first time.  All the large wineries had to be compliant in December of 2005, the medium sized wineries in June of 2006 and the smaller ones by December of this year.  For those public companies already complying with SarbOx, this [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2006/07/09/complying-with-the-fda-bio-terrorism-act-sarbox/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1-800 FLOWERS.COM CIO ADDED AS KEYNOTE FOR WINE INDUSTRY TECHNOLOGY SYMPOSIUM™ (WITS™) TO BE HELD IN NAPA, CA JULY 18, 2006</title>
		<link>http://drinktechnology.com/2006/07/04/1-800-flowerscom-cio-added-as-keynote-for-wine-industry-technology-symposium%e2%84%a2-wits%e2%84%a2-to-be-held-in-napa-ca-july-18-2006/</link>
		<comments>http://drinktechnology.com/2006/07/04/1-800-flowerscom-cio-added-as-keynote-for-wine-industry-technology-symposium%e2%84%a2-wits%e2%84%a2-to-be-held-in-napa-ca-july-18-2006/#comments</comments>
		<pubDate>Tue, 04 Jul 2006 17:29:31 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[WITS Happenings]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=10</guid>
		<description><![CDATA[<p>I thought I&#8217;d post the announcement regarding WITS&#8230; as an update, we have more than 200 executives registered to attend as of July 4.  Last year about 50 registered in the final week.  It is going to be an action packed day.  I hope to see you there&#8230;.</p>
<p> </p>
<p>Smoke </p>
<p> </p>
<p>Napa, California, June 13, 2006 – Wine Industry Technology Symposium (WITS)™ [www.wineindustrytechnologysymposium.com] announced today [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2006/07/04/1-800-flowerscom-cio-added-as-keynote-for-wine-industry-technology-symposium%e2%84%a2-wits%e2%84%a2-to-be-held-in-napa-ca-july-18-2006/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>North Bay Business Journal &#8211; Story on WITS</title>
		<link>http://drinktechnology.com/2006/06/30/north-bay-business-journal-story-on-wits/</link>
		<comments>http://drinktechnology.com/2006/06/30/north-bay-business-journal-story-on-wits/#comments</comments>
		<pubDate>Fri, 30 Jun 2006 23:52:48 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[WITS Happenings]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[WITS]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=14</guid>
		<description><![CDATA[<p>Hi all, I just saw the great story in the NBBJ on this year&#8217;s WITS event.  Nice work Loralee!  Check it out at http://www.northbaybusinessjournal.com/apps/pbcs.dll/article?AID=/20060626/BUSINESSJOURNAL/60623036&#038;SearchID=73250160564111</p>
<p> Smoke</p>
]]></description>
		<wfw:commentRss>http://drinktechnology.com/2006/06/30/north-bay-business-journal-story-on-wits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
