Luxury Brands Pairing … Tequila, Craft Beer, Fashion Designers Team up for #NYFW 2012
We jumped into the world of fashion this week at New York Fashion Week 2012. We teamed up two of our core brands – Napa Smith Brewery and Tequila 3 Amigos with two very talented up and coming designers to put on an exclusive and very cool reception in NYC. The result was an awesome experience for everyone who attended and what looks to be a fantastic way in which to cross market our respective brands.
Althea Harper Designs
We teamed up with fashion designer Althea Harper. Althea Harper is a fashion designer and entrepreneur who manages her own fashion line, ALTHEA HARPER. With a cutting edge style that combines both tailoring and draping to make silhouettes appear strong and beautiful, Althea Harper is one of the breakthrough fashion designers in today’s industry. Her style reflects her experience working alongside numerous renowned designers, including Anna Sui, Zac Posen, Alexander McQueen and Vivienne Westwood. She is also known for her unique work in knitwear. Althea is poised to dress the women of today for tomorrow. Her designs have received much praise from industry leaders. According to Tim Gunn, former chair of fashion design at Parsons The New School for Design and host of Project Runway, “Everyone [thinks] she’s only on the show because she’s a tall blond beauty. But she’s extremely talented. She’s going to blow people away.”
She’s extremely talented. She’s going to blow people away.
— Tim Gunn
Althea’s designs have won the attention of many people, including passionate Project Runway fans and the entertainment industry’s most respected personalities. Bloggers and fans have affectionately labeled her the “fabulous glamazon” and Tommy Hilfiger called her “genius.” Heidi Klum, Eva Longoria, Kerry Washington, the Kardashians and Angela Simmons are all fans of her designs.
Althea Harper
Althea attended both University of Cincinnati School of Design, Art, Architecture and Planning and Central Saint Martins in London. Following graduation she became a finalist on Project Runway Season 6. Upon completion of filming Project Runway, Althea moved to New York City
Althea Harper Designs
where Tory Burch invited her to become a part of the label’s design team. While designing for Tory Burch, she continued to build her own line, self-titled ALTHEA HARPER which has shown consistently in New York fashion week since its debut in September 2009. Althea now currently designs full time for her successful eponymous line.
In addition we had a very talented young designer of incredible jewelry, Amy Delson. Amy’s husband Daniel and I have done business together and been friends for more than a decade.
THE JEWELRY COLLECTION
Amy Delson loves to mix vintage and new materials and artifacts in her jewelry designs, creating looks that range from minimalist to maximum glamour. Influenced by the Art Nouveau movement, her designs embrace a co-mingling of the golden and modern era and combine semi-precious stones, crystals, sterling silver, gold-plating, and other mixed metals. Amy Delson Jewelry carries the versatility of being able to be worn alone, layered with other Amy Delson pieces, or combined with one’s own fine jewelry. It works effortlessly well with everything from a formal gown to a t-shirt and jeans. Each piece is charmed with a Made with Love tag, reflecting the care and spirit with which each one is personally handmade and made to order. Amy Delson Jewelry pieces are designed and constructed to become cherished heirlooms that will be handed down to future generations.
AMY DELSON
Born and based in New York City, Amy Delson is the sole designer and creator of her handmade jewelry collection. She draws inspiration from her urban landscape and its layering of old and new architecture with scenic parks and a colorful spectrum of people. Amy’s creativity and fashion point of view are influenced by her travels around the globe. Her performance background has given her a keen sense of grace and body proportion, which translates into the great wearability of the jewelry she crafts. As fashion blogger Wendy Kaufman said upon viewing Amy’s pieces at Mercedes Benz Fashion Week, “Keep an eye on this one. You’ll want her work. Really.”
Amy Delson - Designer
Amy holds a degree in English, Drama and Dance from Duke University and has performed and studied physical theater, Shakespearean and Jacobean drama and costume design at the University of Bristol, U.K. and with members of the Royal Shakespeare Company in London. Fascinated by adornment and movement, she has danced on stages from Broadway to Washington D.C., Indiana to Charlotte, N.C. As writer and Editor of Belk department stores’ web site and View print magazine, Amy immersed herself in fashion, having the privilege of interviewing and learning from such mentors as Oscar de la Renta and Kate Spade. As Director of Marketing for the Manhattan-based real estate brokerage Citi Habitats, Amy infused her cosmopolitan style with an appreciation of urban architecture, from the Dakota building to the Flatiron and the redevelopment of Wall Street. But it was ever since childhood that Amy has been experimenting with and cultivating a love of jewelry.
“I remember as a little girl, playing in my mother’s jewelry box with her costume and fine jewelry pieces, and the odd foreign coin, button or silver dollar that was thrown in. I would love to help her choose what combination of beaded bracelets to wear. It made a lasting impression on me how just one or two pieces could unleash a whole new style sensibility. Over the years, she has given me many of these elements to take apart and work with in my own designs.”
Amy Delson Jewelry has graced the models of Project Runway finalist Althea Harper in Mercedes Benz Fashion Week and has been featured in Elle Girl and the Fearless Factor Woman of the Year Awards. Amy regularly supports an array of educational and charitable organizations through her generous contributions. Amy and her husband Daniel reside in Manhattan with their two young sons.
Paddington Brands – Tequila 3 Amigos – Napa Smith Brewery – Fashion Week Party -
Here are a few shots the reception showcasing these designers. We served Napa Smith Brewery’s “Lost Dog” Red Ale, Organic IPA, and seasonal “Bonfire” Imperial Porter. We also had our famous “Fire & Ice” Tequila 3 Amigos Pineapple Serrano Pepper Margaritas. A hit with the fashion crowd!
