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	<title>The Drink Technology Blog &#187; Brand Manager</title>
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	<link>http://drinktechnology.com</link>
	<description>Thoughts on the Wine, Spirits and Beverage Industries, Strategic Use of Technology, Social Media &#38; Brand Marketing, and Occasionally Smoke&#039;s Observations of Life</description>
	<lastBuildDate>Mon, 12 Jul 2010 13:55:40 +0000</lastBuildDate>
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		<title>Pelican &#8211; Altamar Brands Strategic Partnership, Anchor Brewery Acquisition</title>
		<link>http://drinktechnology.com/2010/05/05/pelican-altamar-brands-strategic-partnership-anchor-brewery-acquisition/</link>
		<comments>http://drinktechnology.com/2010/05/05/pelican-altamar-brands-strategic-partnership-anchor-brewery-acquisition/#comments</comments>
		<pubDate>Wed, 05 May 2010 18:35:32 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Distributors]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pelican Brands]]></category>
		<category><![CDATA[Absinthe]]></category>
		<category><![CDATA[Altamar Brands]]></category>
		<category><![CDATA[Anchor Beer]]></category>
		<category><![CDATA[Bacardi]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Brand Manager]]></category>
		<category><![CDATA[Brown Forman]]></category>
		<category><![CDATA[craft beer]]></category>
		<category><![CDATA[Diageo]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[J. Smoke Wallin]]></category>
		<category><![CDATA[Keith Greggor]]></category>
		<category><![CDATA[Kubler]]></category>
		<category><![CDATA[Lyons Brown]]></category>
		<category><![CDATA[micro distilling]]></category>
		<category><![CDATA[Napa Smith]]></category>
		<category><![CDATA[Ocho]]></category>
		<category><![CDATA[Paddington]]></category>
		<category><![CDATA[Pernod Ricard]]></category>
		<category><![CDATA[Righ Gin]]></category>
		<category><![CDATA[singha beer]]></category>
		<category><![CDATA[Skyy]]></category>
		<category><![CDATA[Tequila]]></category>
		<category><![CDATA[Tony Foglio]]></category>
		<category><![CDATA[vodka]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=497</guid>
		<description><![CDATA[<p>Well its been a busy couple of weeks since I posted my thoughts on the growth in Craft Brewing.  Since then, Tony Foglio and Keith Greggor of Griffin Group (Formerly Skyy and in the old days Diageo/UDV/Paddington) purchased the Anchor Brewery from Fritz Maytag.  Wow!  I&#8217;d like to say they read my post, and went [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2010/05/05/pelican-altamar-brands-strategic-partnership-anchor-brewery-acquisition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kane&#8217;s Beverage News Daily &#8211; On Pelican Brands and J. Smoke Wallin</title>
		<link>http://drinktechnology.com/2010/04/12/kanes-beverage-news-daily-on-pelican-brands-and-j-smoke-wallin/</link>
		<comments>http://drinktechnology.com/2010/04/12/kanes-beverage-news-daily-on-pelican-brands-and-j-smoke-wallin/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 22:32:23 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Distributors]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pelican Brands]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Bloody Mary]]></category>
		<category><![CDATA[Boon Rawd]]></category>
		<category><![CDATA[Brand Manager]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[eskye]]></category>
		<category><![CDATA[J. Smoke Wallin]]></category>
		<category><![CDATA[National Account Software]]></category>
		<category><![CDATA[Red Eye]]></category>
		<category><![CDATA[singha beer]]></category>
		<category><![CDATA[strategic use of technology]]></category>
		<category><![CDATA[WSWA]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=472</guid>
		<description><![CDATA[<p>I&#8217;m posting the Kane&#8217;s article from Fall 2009 tracking some of my activities and discussing the launch of Pelican Brands&#8230; now that we have begun adding a strong platform of brands, I thought it was relevant to share this as we articulated our strategy well here.</p>
<p>Kane’s Beverage News Daily</p>
<p>Volume 5, No. 184 The National Beverage [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2010/04/12/kanes-beverage-news-daily-on-pelican-brands-and-j-smoke-wallin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Margarita King Debuts Across the U.S.  With Pelican Brands As the Exclusive Brand Manager For the Award Winning Margarita Cocktail In a Bottle</title>
		<link>http://drinktechnology.com/2010/04/08/the-margarita-king-debuts-across-the-u-s-with-pelican-brands-as-the-exclusive-brand-manager-for-the-award-winning-margarita-cocktail-in-a-bottle/</link>
		<comments>http://drinktechnology.com/2010/04/08/the-margarita-king-debuts-across-the-u-s-with-pelican-brands-as-the-exclusive-brand-manager-for-the-award-winning-margarita-cocktail-in-a-bottle/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 17:08:46 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[2010 Event]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Distributors]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pelican Brands]]></category>
		<category><![CDATA[Brand Manager]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[drinks]]></category>
		<category><![CDATA[margarita]]></category>
		<category><![CDATA[prepared cocktails]]></category>
		<category><![CDATA[spirits]]></category>
		<category><![CDATA[The Margarita King]]></category>
		<category><![CDATA[WSWA]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=456</guid>
		<description><![CDATA[<p>Today, Pelican Brands and The Margarita King announced their exclusive partnership across the US.  I am very excited by Pelican&#8217;s progress in attracting distinct brands with a real place with the consumer.  More to come!</p>
<p>Kind Regards,</p>
<p>Smoke</p>
<p></p>
<p>
</p>
<p>The Margarita King Debuts Across the U.S.  With Pelican Brands As the Exclusive Brand Manager For the Award Winning [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2010/04/08/the-margarita-king-debuts-across-the-u-s-with-pelican-brands-as-the-exclusive-brand-manager-for-the-award-winning-margarita-cocktail-in-a-bottle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Artá Holdings Appoints Pelican Brands As Exclusive U.S. Brand Manager For Its Award Winning Artisan Tequila Portfolio</title>
		<link>http://drinktechnology.com/2010/04/07/arta-holdings-appoints-pelican-brands-as-exclusive-u-s-brand-manager-for-its-award-winning-artisan-tequila-portfolio/</link>
		<comments>http://drinktechnology.com/2010/04/07/arta-holdings-appoints-pelican-brands-as-exclusive-u-s-brand-manager-for-its-award-winning-artisan-tequila-portfolio/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 15:12:56 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[2010 Event]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Distributors]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Pelican Brands]]></category>
		<category><![CDATA[arta]]></category>
		<category><![CDATA[Brand Manager]]></category>
		<category><![CDATA[David Fox]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[WSWA]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=441</guid>
		<description><![CDATA[<p></p>
<p>Latest new brand for Pelican Brands &#8211; very exciting &#8211; more later, Smoke</p>
<p>FOR RELEASE April 7, 2010</p>
<p>Media contact:</p>
<p>Megan Hochstetler</p>
<p>001-317-574-6407</p>
<p>
</p>
<p> </p>
<p>Artá Holdings Appoints Pelican Brands As Exclusive U.S. Brand Manager For Its Award Winning Artisan Tequila Portfolio</p>
<p> </p>
<p> Artá Hand Crafts Ultra Premium Tequila with a Conscience </p>
<p> </p>
<p>Las Vegas, NV, San Francisco, CA &#38; Carmel, [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2010/04/07/arta-holdings-appoints-pelican-brands-as-exclusive-u-s-brand-manager-for-its-award-winning-artisan-tequila-portfolio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Napa Smith Appoints Pelican Brands As Exclusive U.S. Brand Manager For Its Award Winning Craft Beer Portfolio And Its World Class Napa Wine Program</title>
		<link>http://drinktechnology.com/2010/03/23/napa-smith-appoints-pelican-brands-as-exclusive-u-s-brand-manager-for-its-award-winning-craft-beer-portfolio-and-its-world-class-napa-wine-program/</link>
		<comments>http://drinktechnology.com/2010/03/23/napa-smith-appoints-pelican-brands-as-exclusive-u-s-brand-manager-for-its-award-winning-craft-beer-portfolio-and-its-world-class-napa-wine-program/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 14:15:20 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Distributors]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pelican Brands]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Brand Manager]]></category>
		<category><![CDATA[Carmel]]></category>
		<category><![CDATA[craft beer]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[IN]]></category>
		<category><![CDATA[J. Smoke Wallin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[napa]]></category>
		<category><![CDATA[Napa Smith]]></category>
		<category><![CDATA[NBWA]]></category>
		<category><![CDATA[organic]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=402</guid>
		<description><![CDATA[<p>I&#8217;m pleased to share with you our latest announcement from my Pelican Brands company.  In 2009 the craft beer segment outpaced all others and grew on a volume basis over 5%.  We have been looking for the right premium craft brands to fit into our growing brand platform.  Napa Smith is the perfect fit!  More [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2010/03/23/napa-smith-appoints-pelican-brands-as-exclusive-u-s-brand-manager-for-its-award-winning-craft-beer-portfolio-and-its-world-class-napa-wine-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Commentary on the US Beer Market 2009 results and 2010 thoughts&#8230;</title>
		<link>http://drinktechnology.com/2010/01/31/commentary-on-the-us-beer-market-2009-results-and-2010-thoughts/</link>
		<comments>http://drinktechnology.com/2010/01/31/commentary-on-the-us-beer-market-2009-results-and-2010-thoughts/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 18:27:12 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Distributors]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pelican Brands]]></category>
		<category><![CDATA[Anheurser-Busch Inbev]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Boston Beer Co.]]></category>
		<category><![CDATA[Brand Manager]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[MillerCoors]]></category>
		<category><![CDATA[NBWA]]></category>
		<category><![CDATA[Sam Adam's]]></category>
		<category><![CDATA[singha beer]]></category>
		<category><![CDATA[Yuengling]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=342</guid>
		<description><![CDATA[<p>I&#8217;d thought I&#8217;d share some thoughts on the US beer market based on the 2009 results (starting to be published broadly) and my own insights calling on the distributors and retailers at Pelican Brands representing  Singha Beer.</p>
<p>First, the 2009 beer market was characterized by tough trading conditions overall, consumers trading down from a number of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pelican Brands and Singha Beer &#8211; Now managing 50 U.S. States</title>
		<link>http://drinktechnology.com/2010/01/31/pelican-brands-and-singha-beer-now-managing-50-u-s-states/</link>
		<comments>http://drinktechnology.com/2010/01/31/pelican-brands-and-singha-beer-now-managing-50-u-s-states/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 17:56:58 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Pelican Brands]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Boon Rawd]]></category>
		<category><![CDATA[Brand Manager]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[J. Smoke Wallin]]></category>
		<category><![CDATA[singha beer]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=335</guid>
		<description><![CDATA[Our first major brand, Singha Beer from the Boon Rawd brewary is fantastic.  I have been eating in Thai restaurants for 25 years and enjoyed Singha all along.  The beer is perfectly matched to food.  The brewery named us Brand Manager earlier in 2009 and in January 2010 we took over for all 50 U.S. [...]]]></description>
		<wfw:commentRss>http://drinktechnology.com/2010/01/31/pelican-brands-and-singha-beer-now-managing-50-u-s-states/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boon Rawd Appoints Pelican Brands As Exclusive U.S. Brand Manager for Singha Beer</title>
		<link>http://drinktechnology.com/2009/10/26/boon-rawd-appoints-pelican-brands-as-exclusive-us-brand-manager-for-singha-beer/</link>
		<comments>http://drinktechnology.com/2009/10/26/boon-rawd-appoints-pelican-brands-as-exclusive-us-brand-manager-for-singha-beer/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 11:53:08 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Distributors]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pelican Brands]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Boon Rawd]]></category>
		<category><![CDATA[Brand Manager]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[J. Smoke Wallin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[NBWA]]></category>
		<category><![CDATA[singha beer]]></category>
		<category><![CDATA[WSWA]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=87</guid>
		<description><![CDATA[<p>Singha Beer is The #1 Thai Beer Exported Around The World. Pelican Brands is Led by An Experienced Team from the Global Beverage Industry</p>
<p>BANGKOK, THAILAND, CARMEL, IN, October 26, 2009 /24-7PressRelease/ &#8212; Boon Rawd Trading International announced today that it has appointed Pelican Brands as the exclusive brand manager for Singha Beer in the U.S. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How are you going to sell that extra wine????  Spend the Week in NY, get involved in Wine 2.0 New York!</title>
		<link>http://drinktechnology.com/2009/10/25/how-are-you-going-to-sell-that-extra-wine-spend-the-week-in-ny-get-involved-in-wine-20-new-york/</link>
		<comments>http://drinktechnology.com/2009/10/25/how-are-you-going-to-sell-that-extra-wine-spend-the-week-in-ny-get-involved-in-wine-20-new-york/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 00:58:29 +0000</pubDate>
		<dc:creator>J Smoke Wallin</dc:creator>
				<category><![CDATA[2009 Event]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[WINE 2.0]]></category>
		<category><![CDATA[Brand Manager]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[how to sell more wine]]></category>
		<category><![CDATA[J. Smoke Wallin]]></category>
		<category><![CDATA[selling wine]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[Wine 2.0]]></category>
		<category><![CDATA[winetwo]]></category>

		<guid isPermaLink="false">http://drinktechnology.com/?p=86</guid>
		<description><![CDATA[<p>If you are on the fence or thinking about leaving your backyard to go sell some wine, Wine 2.0 NY is the perfect event to plan it around. You can&#8217;t sell all that extra juice sitting in wine country. Get out with consumers and have some fun and SELL SOME WINE! Here is my suggestion [...]]]></description>
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