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I’d thought I’d share some thoughts on the US beer market based on the 2009 results (starting to be published broadly) and my own insights calling on the distributors and retailers at Pelican Brands representing Singha Beer. First, the 2009 beer market was characterized by tough trading conditions overall, consumers trading down from a number of [...] Our first major brand, Singha Beer from the Boon Rawd brewary is fantastic. I have been eating in Thai restaurants for 25 years and enjoyed Singha all along. The beer is perfectly matched to food. The brewery named us Brand Manager earlier in 2009 and in January 2010 we took over for all 50 U.S. [...] Singha Beer is The #1 Thai Beer Exported Around The World. Pelican Brands is Led by An Experienced Team from the Global Beverage Industry BANGKOK, THAILAND, CARMEL, IN, October 26, 2009 /24-7PressRelease/ — Boon Rawd Trading International announced today that it has appointed Pelican Brands as the exclusive brand manager for Singha Beer in the U.S. [...] |
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