WINE INDUSTRY INFORMATION TECHNOLOGY SYMPOSIUM™ – WITS™
TO BE HELD IN NAPA, CA JULY 17, 2007

Symposium on Wine Industry Leaders Strategic Use of Information to Increase Revenues, Decrease Costs and Effectively Serve Consumers and Channel Partners

A Call for Submission of Speakers and Topics

Limited Sponsorships Still Available

Napa, California, March 22, 2007 – Wine Industry Technology Symposium (WITS)™ [www.wineindustrytechnologysymposium.com], the premier event showcasing strategic use of information technology and services for the wine industry, will hold its third annual conference on July 17, 2007 at the Meritage Resort in Napa, California (www.themeritageresort.com). Limited sponsorships for the event and technology showcase are available through March 31. Sponsors for 2007 include eSkye Software, Inertia Beverage Group, The Winetasting Network, Dimensional Insight, Compli Beverage, AC Nielsen/Beverage Data Network/TDLinx, TradePulse, CAM Commerce Solutions, Payroll Masters and Vermont Information Processing. There will be more than 50 speakers from leading wineries, distributors, retailers, and other thought leaders.

Submissions for speakers at this year’s event should submit a bio and one-page suggested topic to info@wineindustrytechnologysymposium.com. The deadline for speaker submissions is March 31. Chosen speakers will be notified by April 15.

WITS Event Co-Chair, Lesley P. Berglund stated, “We are proud to be taking WITS to a whole new level this year. We have lined up Best of Breed technology case studies, from outside the wine industry, as well as exploring breakthrough technologies being leveraged by each tier in our own industry.”

“Given the increasing demands on wineries, distributors and retailers there has never been a greater need for understanding the strategic and tactical technology options available the industry.” said J. Smoke Wallin, WITS Event Co-Chair.

The WITS Technology Showcase will allow more than 25 technology vendors and service providers to display available products and services to the industry. The showcase is filling up again this year and remaining sponsorship and technology showcase positions will be allocated on a first come, first served basis.

A not-to-be-missed addition to WITS this year is the new CIO networking forum. “During WITS we will take the opportunity to gather all winery CIO, CTO and technology leaders to come together for an exclusive winery CIO lunch to promote information exchange among technology leadership peers” said Korbel CIO Bob Barnes, who is leading this program.

The Wine Industry Financial Symposium, an industry-led group dedicated to furthering financial education within the wine industry, is the organizing sponsor of WITS. Media sponsors include Wine Business Monthly and Wines & Vines.

“The feedback has been very positive from last year’s event.” said Kathy Archer, President of the Wine Industry Financial Symposium and the organizer for this year’s WITS event.

About The Wine Industry Technology Symposium
WITS was created in 2004 by a group of wine industry and technology professionals. The purpose of WITS is to address the unique information technology and services needs of the wine industry. WITS is dedicated to bringing the world’s leading wineries, distributors and retailers together with some of the world’s leading technology experts to foster learning and discussion. Panels of experts discuss specific examples and case studies involving winemaking, vineyard management, compliance, online marketing, wine club and consumer sales, operations, financial management, sales and distribution, channel management and national accounts.

Go to http://www.wineindustrytechnologysymposium.com for updated information on the agenda, speakers, sponsors and registration. To register for WITS visit the website at http://www.wineindustrytechnologysymposium.com or call (707) 261-8716.