11th Annual Wine Industry Technology Symposium® to Unite Wine, Beer, Spirits Business Leaders, Technology Experts June 25-26, 2015

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March 31, 2015                                                                                                                              Contact: Lisa Adams Walter lisa@winesymposium.com

 

(NAPA, Calif.) —The 11th Annual Wine Industry Technology Symposium (WITS®), the premier event showcasing the strategic use of information technology and services for the wine industry, has been set for June 25-26, 2015 at the Napa Valley Marriott Hotel. www.wineindustrytechnologysymposium.com

Executives from wineries, breweries, distributors, retailers and restaurants gather annually at WITS, the only annual conference designed exclusively to foster education and debate around technology solutions for the wine and beverage industry. The 2015 WITS program will include:

  • Educational Tracks – Sessions on Technology Leadership, Small Business, Consumer Direct, Trade Sales & Marketing and Vineyard & Winery Operations
  • Speed Dating – WITS created “speed dating” for winery and brewery CIOs and technology companies. This will provide opportunities for quality one-on-one time with key decision makers and thought leaders.
  • Plus Beer, with BITS – WITS has united leaders in the craft brewing industry to add the Beer Industry Technology Symposium (BITS™) track that runs concurrent with WITS.

“The rapid proliferation of craft brands in wine, spirits and beer is creating unique challenges for all industry participants,” said J. Smoke Wallin, WITS Co-Chair. “WITS is the only place where winery, brewery, distillery, retailer and distributor leaders can sit side by side for a day of learning and discussion to tackle these challenges with CIOs and technology leaders from across the industry,” he added.WITS 2008

The WITS Steering Committee, comprised of technology and business leaders across the wine, beverage and technology industries, is currently finalizing panel topics and keynote speakers. Past speakers have included the CEOs, CIOs and other leaders from Amazon, Facebook, Groupon, Gartner Group, garyvaynerchuk.com, FedEx Office, Nielsen and 1800-Flowers, as well as experts from IBM, Oracle, Cornell University, UC Davis, Sonoma State University and many others.

Attendees and sponsors are encouraged to register early, as space is limited and expected to sell out quickly. Registration will open May 1, 2015. For more information visit www.wineindustrytechnologysymposium.com.

About The Wine Industry Technology Symposium (WITS)

The Wine Industry Technology Symposium® (WITS®) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 11th annual WITS is June 25-26, 2015 in Napa, CA. For the 2nd year, WITS also includes the Beer Industry Technology Symposium™ (BITS™) track. Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.

For more information, contact Lisa Adams Walter of the Wine Industry Symposium Group at 707-666-2525 or lisa@winesymposium.com.

WineTwits to Lead #Wine Tweetup at #WITS2014 the 10th Annual Wine Industry Technology Symposium

Excited for #WITS2014 and BITS in 18 days… This wine tasting tweetup has become a highlight of the social aspects of WITS… here is winemaker Alison Crowe at one..

 

 

 

I hope to see as many of you at this year’s event as can join.  Reach out to me if you have any questions.

Smoke

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WineTwits to Lead #Wine Tweetup at #WITS2014 the 10th Annual Wine Industry Technology Symposium

Tweetup wineries include: Franciscan Estate Winery, Garnet Vineyards, Jamieson Ranch Vineyards, Kendall-Jackson Winery, Wente Vineyards.

(NAPA, Calif.) – The 10th Annual Wine Industry Technology Symposium (WITS) has partnered with Taste140 to again host a worldwide virtual wine tasting event June 30 – July 1, 2014 at the WITS event, which this year also includes a new concurrent Beer Industry Technology Symposium (BITS).

While it is anticipated that conference attendees will naturally be active across various Social Media platforms using the #WITS2014 hashtag over the course of the two-day conference, organized and focused online wine tastings have also been scheduled with participating wineries including: Franciscan Estate Winery (Franciscan Estate 2011 Magnificat Napa Valley), Garnet Vineyards (Garnet 2012 Monterey Pinot Noir), Jamieson Ranch Vineyards (Jamieson Ranch 2011 “Double Lariat” Napa Valley Cabernet Sauvignon), Kendall-Jackson Winery (Kendall-Jackson 2011 Grand Reserve Cabernet Sauvignon), Renwood Winery (Renwood 2011 Premier Old Vine Zinfandel) and Wente Vineyards (Wente 2012 Morning Fog Chardonnay).

In advance of the #WITS2014 WineTwits Tweetup, Taste140 is shipping wines from each participating winery to online wine influencers and bloggers who have committed to live participation. The wines will also be available for tasting at the event, so that event attendees can contribute to the conversation and post their tasting notes, experience and feedback.

“Having attended WITS since its inception in 2005, I’ve gained valuable insights directly from wine industry thought leaders while forging immeasurable relationships which have continued to grow over the years,” said Stephen Gilberg, Taste140 and WineTwits founder. “Similarly, beverage brands that properly leverage social media are able to build long-lasting relationships with influential consumers. The #WITS2014 Wine Tweetup will likely be one of the most wide-reaching virtual tastings to date.”

“We are pleased to partner with these fantastic wineries and with WineTwits to bring some of the #WITS2014 experience beyond the conference in Napa and to bloggers and consumers around the country. This online event demonstrates the power of a connected wine community and has become a fun highlight of the event each year,” said J. Smoke Wallin, WITS founder and co-chair.

The 2014 Wine Industry Technology Symposium (WITS), which will run concurrent with the first Beer Industry Technology Symposium, will cover a wide range of wine and craft beer industry topics such as mobile e-commerce, data breach and security, breakthrough marketing, supply chain innovation, leading edge hospitality systems, new on-premise kegs and product tracking. Panels of leading restaurant and grocery operators will also provide valuable insight as they discuss their first-hand experience with wine and beer consumers.

Registration is now open at www.wineindustrytechnologysymposium.com.

 

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About WITS: The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 10th annual WITS is June 30 & July 1 in Napa, CA. This year, the newly formed Beer Industry Technology Symposium (BITS) will be held in conjunction with WITS. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn.

About DrinkTwits, LLC (Taste140/WineTwits): Founded in 2008, DrinkTwits is a social media firm comprised of interactive food and beverage-related social media channels. Its flagship entity, @WineTwits is a Twitter-powered community with 100,000 followers dedicated to wine consumers, retailers, vineyards and experts. In 2009, through its network of leading social influencers, the firm pioneered the practice of online virtual tasting via its Taste 140™ social tasting platform, which allows brands to virtually pack their tasting room with hundreds of people and have their recommendations instantly reach thousands worldwide. For more information, visit www.Taste140.com or www.twitter.com/winetwits.

For more information about the Wine Industry Technology Symposium, contact Kathy Archer of the Wine Industry Symposium Group at 707-261-8719 or kathy@winesymposium.com. For sponsorship and registration, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or waunice@winesymposium.com.

 

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Craft Beer Sales Boom Continues… Best Is Yet To Come.

This weeks release of the full 2013 numbers on craft beer by the Craft Brewers Association confirms something many of us already knew: this movement is accelerating.  I’d go a step further and say the best is yet to come.  Here is the info-graphic the CBA published this week:

Craft Breweries 2013 Growth-Small_HR

Pretty incredible numbers – going from 4.4% volume share in 2009 to 7.8% in 2013.  On a dollar basis, even more impressive with a 20% increase over 2012 to $14.3 billion, giving craft beer a 14.3% share of the $100 billion US beer market.  The number of breweries grew at a slightly slower pace (15%), giving slightly more sales per brewery.

This is a booming market and with that there are multiple new entrants and there will be inevitably, winners and losers.  That said, a growing market makes up for a lot of mistakes and there are a lot more winners right now than not.  The key is matching investment to real potential in any particular INDIVIDUAL business.   A growing market is good for everyone, but it does an individual aspiring brewery little good if they spend too much on their building, don’t brew great beer that people enjoy, don’t create a brand that resonates with consumers and market place, take too long to get up and running, hire the wrong time, don’t know what their numbers are or what the right things to measure are, run out of money, etc.  I could continue, but there are a ton of ways to be unsuccessful in this space, no matter what the growth is.

That is why I got together with a number of industry thought leaders to create the Beer Industry Technology Symposium (BITS) being held in Napa, CA June 30 & July 1 in conjunction with the Wine Industry Technology Symposium (WITS)

BITS logo small for web3                  wits logo

Yes, technology is in the name and there will be a bunch of things at the 2 day event that revolve around technology, but that is NOT the main point.  The main point is what I am talking about above.  There are so many challenges with running any new business and craft beer is no different.  With all the new players and the many existing players who are experience growth beyond their wildest expectations, these businesses need sound strategic thinking around what matters.   Technology is not “What Matters”, but it is the great enabler that in 2014, done right, can create the conditions for a successful business venture.  Thinking through the myriad of options and what exactly one is trying to do is critical before you even start your brewery.  If you already have one, and skipped this part of the planning, it is never to early to get on it and address these issues.

I really enjoyed the new Siemens commercial (that seems to be running on TV on every show I watch – which is not very many) profiling the Schlafly Brewery and American manufacturing. Here it is:

 

What a terrific message and a boost to the craft brewing industry at the same time.  I reached out to the Siemens team and they jumped at the opportunity to be a part of the first BITS.  How cool!    This is also true of the California Craft Brewers Association who joined us recently as a GOLD sponsor and are marketing the BITS event to their 200+ members in CA.

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BITS will be announcing these and many other great contributors in the form of keynote speakers and panels who are lining up to be a part of what we hope will become a must attend event for everyone in the industry who wants to be smart about running their business.  Please reach out to me directly if you’d like to get involved.  Registration will open up in mid April.

The craft brewing industry is in its preteen days… there is much growth in front of us and a lot of learning and growing up.  This is an opportunity for collaboration with fellow breweries and professionals and leading edge thinkers in technology on how to grow up and be successful in your beer business.  The best is yet to come!

Cheers!  jsw at NSB pub

 

9th Annual Wine Industry Technology Symposium™ – Wits™ Set To Deliver Action Packed Agenda Next Week

I’m looking forward to seeing everyone attending WITS on Monday and Tuesday at the Napa Valley Marriott!  Here is our final announcement re the event…

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9th Annual Wine Industry Technology Symposium™ – Wits™ Set To Deliver Action Packed Agenda Next Week 

There is Still Time To Sign Up Today For 9th Annual WITS™  

Beginning Monday, July 15 and 16 @ Napa Valley Marriott 

Leading Technology Innovators Demonstrate Latest Products and Services During Sold Out Showcase 

Napa, CA— July 11, 2013— Wine Industry Technology Symposium (WITS) today announced its final agenda and speakers for the 9th annual event to be held July 15 & 16 in Napa, CA.  Keynotes bring elite leadership, social media and the transformative cloud to the wine industry.

If Technology is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function, WITS mission is the creation of a safe environment to challenge assumptions in order to elevate the wine industry’s strategic use of technology to achieve superior results.

Over the years, WITS has done exactly this, by hosting the Chief Information Officer CIO Forum, providing thought provoking keynote speakers, delivering hands on break out sessions, profiling a technology showcase while fostering extensive networking opportunities for all attendees.  This 9th conference promises to be the best ever!  If you are involved in using, choosing or creating technology for your wine related business, you really don’t want to miss this once a year opportunity.

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3 Keynotes & A Tribute

  • Jonathan Good,  Senior SMR Solutions at Oracle will speak on “Developing a Social Relationship Management Strategy for Wine ” building on his experience as founder of HelloSocialMedia.com – a social media and marketing agency that focused on the creation and execution of social media programs, including blogging, community development, Internet marketing, design and web development.
  • Miles Ward, Solutions Architect, Amazon Web Services will speak about Big Data for Real World Businesses showing tools, techniques and clear ROI for analysis in the cloud.  Miles helped NASA live-stream the Mars Rover landing, developed the online Obama For America 2012 presidential campaign, and has helped thousands of companies make the leap to the cloud.
  • Award-winning serial entrepreneur and successful luxury hotel owner, author, speaker, and former U.S. Army Green Beret Larry Broughton shares his insights on transforming ordinary teams into extraordinary ones.

“I’m very pleased to have Larry Broughton, Jonathan Good and Miles Ward join us on our Keynote program.” said J. Smoke Wallin, founder and co-chairman of WITS.  He continued, “I have had the privileged of interacting with each of our speakers and know they will each deliver inspirational and thought provoking discussions that will deliver real take home value to all our winery attendees.”

WITS 2008

Attendees can register at www.wineindustrytechnologysymposium.com

About WITS: The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry.  WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry.  The 9th annual WITS  is July 15 & 16 in Napa, CA.  Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.

For more information, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or waunice@swgnapa.com

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