Craft Beer Sales Boom Continues… Best Is Yet To Come.

This weeks release of the full 2013 numbers on craft beer by the Craft Brewers Association confirms something many of us already knew: this movement is accelerating.  I’d go a step further and say the best is yet to come.  Here is the info-graphic the CBA published this week:

Craft Breweries 2013 Growth-Small_HR

Pretty incredible numbers – going from 4.4% volume share in 2009 to 7.8% in 2013.  On a dollar basis, even more impressive with a 20% increase over 2012 to $14.3 billion, giving craft beer a 14.3% share of the $100 billion US beer market.  The number of breweries grew at a slightly slower pace (15%), giving slightly more sales per brewery.

This is a booming market and with that there are multiple new entrants and there will be inevitably, winners and losers.  That said, a growing market makes up for a lot of mistakes and there are a lot more winners right now than not.  The key is matching investment to real potential in any particular INDIVIDUAL business.   A growing market is good for everyone, but it does an individual aspiring brewery little good if they spend too much on their building, don’t brew great beer that people enjoy, don’t create a brand that resonates with consumers and market place, take too long to get up and running, hire the wrong time, don’t know what their numbers are or what the right things to measure are, run out of money, etc.  I could continue, but there are a ton of ways to be unsuccessful in this space, no matter what the growth is.

That is why I got together with a number of industry thought leaders to create the Beer Industry Technology Symposium (BITS) being held in Napa, CA June 30 & July 1 in conjunction with the Wine Industry Technology Symposium (WITS)

BITS logo small for web3                  wits logo

Yes, technology is in the name and there will be a bunch of things at the 2 day event that revolve around technology, but that is NOT the main point.  The main point is what I am talking about above.  There are so many challenges with running any new business and craft beer is no different.  With all the new players and the many existing players who are experience growth beyond their wildest expectations, these businesses need sound strategic thinking around what matters.   Technology is not “What Matters”, but it is the great enabler that in 2014, done right, can create the conditions for a successful business venture.  Thinking through the myriad of options and what exactly one is trying to do is critical before you even start your brewery.  If you already have one, and skipped this part of the planning, it is never to early to get on it and address these issues.

I really enjoyed the new Siemens commercial (that seems to be running on TV on every show I watch – which is not very many) profiling the Schlafly Brewery and American manufacturing. Here it is:

 

What a terrific message and a boost to the craft brewing industry at the same time.  I reached out to the Siemens team and they jumped at the opportunity to be a part of the first BITS.  How cool!    This is also true of the California Craft Brewers Association who joined us recently as a GOLD sponsor and are marketing the BITS event to their 200+ members in CA.

CCBA_colorlogo jpeg

 

BITS will be announcing these and many other great contributors in the form of keynote speakers and panels who are lining up to be a part of what we hope will become a must attend event for everyone in the industry who wants to be smart about running their business.  Please reach out to me directly if you’d like to get involved.  Registration will open up in mid April.

The craft brewing industry is in its preteen days… there is much growth in front of us and a lot of learning and growing up.  This is an opportunity for collaboration with fellow breweries and professionals and leading edge thinkers in technology on how to grow up and be successful in your beer business.  The best is yet to come!

Cheers!  jsw at NSB pub

 

9th Annual Wine Industry Technology Symposium™ – Wits™ Set To Deliver Action Packed Agenda Next Week

I’m looking forward to seeing everyone attending WITS on Monday and Tuesday at the Napa Valley Marriott!  Here is our final announcement re the event…

wits logo

9th Annual Wine Industry Technology Symposium™ – Wits™ Set To Deliver Action Packed Agenda Next Week 

There is Still Time To Sign Up Today For 9th Annual WITS™  

Beginning Monday, July 15 and 16 @ Napa Valley Marriott 

Leading Technology Innovators Demonstrate Latest Products and Services During Sold Out Showcase 

Napa, CA— July 11, 2013— Wine Industry Technology Symposium (WITS) today announced its final agenda and speakers for the 9th annual event to be held July 15 & 16 in Napa, CA.  Keynotes bring elite leadership, social media and the transformative cloud to the wine industry.

If Technology is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function, WITS mission is the creation of a safe environment to challenge assumptions in order to elevate the wine industry’s strategic use of technology to achieve superior results.

Over the years, WITS has done exactly this, by hosting the Chief Information Officer CIO Forum, providing thought provoking keynote speakers, delivering hands on break out sessions, profiling a technology showcase while fostering extensive networking opportunities for all attendees.  This 9th conference promises to be the best ever!  If you are involved in using, choosing or creating technology for your wine related business, you really don’t want to miss this once a year opportunity.

WITS Promo PHoto

3 Keynotes & A Tribute

  • Jonathan Good,  Senior SMR Solutions at Oracle will speak on “Developing a Social Relationship Management Strategy for Wine ” building on his experience as founder of HelloSocialMedia.com – a social media and marketing agency that focused on the creation and execution of social media programs, including blogging, community development, Internet marketing, design and web development.
  • Miles Ward, Solutions Architect, Amazon Web Services will speak about Big Data for Real World Businesses showing tools, techniques and clear ROI for analysis in the cloud.  Miles helped NASA live-stream the Mars Rover landing, developed the online Obama For America 2012 presidential campaign, and has helped thousands of companies make the leap to the cloud.
  • Award-winning serial entrepreneur and successful luxury hotel owner, author, speaker, and former U.S. Army Green Beret Larry Broughton shares his insights on transforming ordinary teams into extraordinary ones.

“I’m very pleased to have Larry Broughton, Jonathan Good and Miles Ward join us on our Keynote program.” said J. Smoke Wallin, founder and co-chairman of WITS.  He continued, “I have had the privileged of interacting with each of our speakers and know they will each deliver inspirational and thought provoking discussions that will deliver real take home value to all our winery attendees.”

WITS 2008

Attendees can register at www.wineindustrytechnologysymposium.com

About WITS: The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry.  WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry.  The 9th annual WITS  is July 15 & 16 in Napa, CA.  Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.

For more information, contact Waunice Orchid of the Wine Industry Symposium Group at 707-261-8716 or waunice@swgnapa.com

Wine 2.0 Announces Launch OF 2008 Wine 2.0 Business Plan Competition with Vator.tv

 

wine2 0 logo tm.jpg

2007 Winner Crushpad Received $9 Million Investment, Credited Wine 2.0 Business Plan Competition With Providing Added Exposure 

To Investment Community. This Year’s Competition Expects To Partner With Investment Group To Sponsor 2008 Competition With $250K Seed Round Funding To Winning Company. 

 

  SAN FRANCISCO, CA, October 03, 2008 /24-7PressRelease/ — Wine 2.0, the innovator in social networking and events in the wine industry, announces the 2nd Annual Wine 2.0 Business Plan Competition with partner Vator.tv. Last year’s winner, Crushpad, a personal winery concept received $9 million in a Series B investment and credited the Wine 2.0 Business Plan Competition with providing added exposure to the investment community.     

“The 2007 Wine 2.0 Business Plan Competition gave Crushpad a big boost of awareness within the investment community. It opened up a lot of doors for us, and ultimately we ended up with multiple investment options and were able to do the type of investment round that best suited our needs,” said Michael Brill, CEO, Crushpad.

This year’s competition is open to companies utilizing technology in the wine space and interested in raising investment capital. Presenting companies can upload a video pitch to the Vator.tv community and competition judging panel. This year’s judging panel is made up of leaders in the legal, wine, technology and investment communities and includes:

• Alan Citron, Executive, Buzznet and former GM at TMZ.com,
• Bowen Osbourn, M & A, Demand Media
• Richard Rosenblatt, CEO, Demand Media, former CEO of Myspace.com.
• Gary Vaynerchuk, star of Wine Library TV,
• Steve Venuto, Partner, Orrick,
• Heidi Roizen, Founder Skinny Songs and former partner at Mobius Venture Capital,
• J. Smoke Wallin, Chairman, Wine 2.0, CEO Taliera Holdings, Chairman/Founder eSkye, Co-Chairman Wine Industry Technology Symposium, President of the Vanderbilt Business School Alumni Board and Former Chairman of WSWA

“Given the global economic challenges we face, never has it been more important than now, for creative individuals to take entrepreneurial risks. The Wine 2.0 Business Plan Competition is a fantastic opportunity for start-ups involved in the wine industry to vet their plan, network with like-minded entrepreneurs and raise their profile with the right investors,” said J. Smoke Wallin, Chairman of Wine 2.0. “We are pleased to partner with Vator.TV and these excellent judges to create a world class competition,” continued Wallin.

“Vator.tv has new business ventures joining our network every day. The wine space is experiencing as much activity and interest among start-ups and investors as anything we have seen. We are excited to partner with Wine 2.0 for the second competition after such a great turnout last year,” said Bambi Francisco, Co-Founder and CEO of Vator.tv.

The 2008 Wine 2.0 Business Plan Competition will run through April when the winning company will be announced at Wine 2.0 San Francisco, it can be found at (www.vator.tv)

About Wine 2.0
Wine 2.0 is the innovator in social networking and events in the wine industry. Wine 2.0 focuses on the next generation wine consumer and breaks down the barriers to learning about, experiencing and enjoying wine. Wine 2.0 events feature the newest generation of emerging technology companies, services and communication tools that are changing the world of wine. (www.winetwo.com)

About Vator.tv
Vator.tv is the leading social media and networking site focused on emerging technology companies and private investment trends. Vator.tv allows startups to share their own narrative in their own voice in video and text, and enables others to follow those stories from one single dashboard. VatorNews is Vator.tv’s newsroom, where anyone can create their own channel to deliver news and information about high-tech innovation and entrepreneurship.
Vator.tv is located in San Francisco, CA. It launched in June 2007 and is funded by angel investors, including Peter Thiel, co-founder of PayPal, Richard Rosenblatt, former Chairman of MySpace, Georges Harik, former Google executive who helped build Google’s AdSense technology and Paul Buchheit, founder of FriendFeed, and creator of the first version of Google’s Gmail.
Bambi Francisco is Vator.tv co-founder and CEO. She was a syndicated columnist and correspondent covering internet and emerging technology trends an investments across the public and private sectors for Dow Jones MarketWatch. Vator.tv is an extension of Bambi’s passion to give investors an edge by exposing opportunities at the earliest stages. This is a focus she’s had throughout her career. In 1995, Bambi created, launched and produced three shows for CNNfn, one of which was “Capital Ideas,” a show on innovation focusing on IPOs and deals.

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Tracking Technologies – Here Now and More to Come

Wine Business Monthly has an article that gives a good overview of using bar tags for tracking. Imagine taking the features discussed in this article – barrel location, alcohol levels, tasting scores, purchase date and wine status – and add in tracking the state of the wine (tempurature etc) and that is where RFID will be taking us. We’re already seeing some early applications in the wine and cheese industries and there is little doubt this will grow.

This also plays into compliance with bioterrorism and othe related regulations. “To address the problem of food traceability, retailers and consumer packaged goods firms should use RFID tags to: meet traceability compliance deadlines; integrate agricultural firms into the food chain; slash product recall costs with case-level RFID tags; and probe RFID tags benefits with a clear business case,” said Forrester Senior Analyst Charles Homs. “Regulations don’t specify the use of RFID tags to comply with food safety regulations, but using them to find goods in distribution centers, retail stores, and trucks in transit will help firms respond within the predefined time limits to any official inquiry.”

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