The Paddington Corp Announces Merger With Pelican Brands

Pleased to share this announcement – Paddington Corp Merges with Pelican Brands forming Paddington Brands, LLC

 

FOR RELEASE June 23, 2011

Media contact:

Heather Carden

001-317-574-6408

 

 

 

 

The Paddington Corp Announces Merger With Pelican Brands

Indianapolis, IN USA – June 23, 2011 – The Paddington Corporation today announced the completion of a merger with Pelican Brands, LLC.  The combined company will be known as Paddington Brands, LLC.  Paddington is based in Carmel, IN and also has offices in Napa, CA and 3rd party warehousing in NJ and CA. Paddington owns Tequila 3 Amigos, the Napa Smith Brewery & Winery, and is the exclusive Importer and U.S. sales agent for a prestigious portfolio of wine and spirit brands.

Since January, Paddington, through outside investors, has injected nearly $1 million into the business to expand Napa Smith Beer and Tequila 3 Amigos in multiple markets throughout the US.  The Company is committed to rolling out both brands nationally in 2011.

J. Smoke Wallin, Chairman & CEO of Paddington Brands said, “Paddington understands what today’s consumer wants– authentic, hand crafted brands with a great taste.  Our team has deep industry knowledge of the distribution and retail tiers of the business providing a rapid national route-to-market in all segments of beverage alcohol.”

Our Brands

  • Napa Smith Brewery & Winery: Napa Smith Beer, now available in 32 states, is a unique brand that brings the best of Napa Valley in quality and lifestyle to the fastest growing segment of the beverage industry, Craft Beer.  Our brew master, Don Barkley, has been brewing amazing craft beers since 1979. Napa Smith Winery has produced award-winning wines in the past three years and is sold primarily in the Western U.S.
  • Tequila 3 Amigos: Paddington’s partner in Tequila 3 Amigos is the Gonzalez family of Arizona and Mexico, where they have grown agave for generations. Paddington has announced partnerships for  Tequila 3 Amigos with major NASCAR venues including Talladega, Phoenix International Raceway, California’s Auto Club Speedway, Darlington Raceway, Kansas, and Michigan International Speedways.  Tequila 3 Amigos has had three named races in the past year including the 3 Amigos Tequila Talladega 250 ARCA race in April. The Company expects Tequila 3 Amigos to be distributed in over 25 states by year-end.
  • Chase Distillery: Paddington also imports the Herefordshire, UK-based Chase Distillery’s Chase Vodka and Elderflower Liqueur and has launched it in ten states in the U.S..
  • Paddington Wines: Since January 2011, Paddington has sold Agostón Wines from Spain into 4,085 Walgreens stores in thirty-one states. Agostón has also consistently received 90+ points in the Penin Wine Rating Guide.  Paddington Brands also represents: Calatrasi from Italy, award-winning Gemtree from McLaren Vale Australia, and Brent Marris’s newest venture, Marisco Wines – The Kings Series and The Ned.

Wallin continued, “The new Paddington Brands is an exciting company that aligns an extremely talented group of industry leaders with explosive growth brands. We plan to build on our momentum as a brand investor and incubator.  We are also continuing to selectively and opportunistically make acquisitions providing us additional scale.”

About Paddington

 

The Paddington Corp. was built upon a rich tradition of some of the industry’s greatest brands.  In 1937, Charles Guttman founded the original Paddington Corporation, which became the exclusive importer of Justerini & Brooks Ltd. (J&B) scotch, and a very successful creator of brands including Bailey’s Irish Cream.  Paddington was acquired by several large conglomerates in the 1960s – 1980s and eventually became a division of Diageo, the worlds largest spirits company.  Diageo later folded the Paddington entity into its larger North American sales force and it has remained dormant until now.  The new Paddington Brands, LLC, though a completely independent and unaffiliated company, draws on this rich tradition of building brands over the long term that Charles Guttman started so many years ago.

Paddington is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. Paddington is actively seeking acquisitions in the wine, spirits, beer and non-alcoholic beverage space.   Follow us on Facebook http://on.fb.me/afmdBU and on Twitter @paddingtonbrands and on the web at www.paddingtonbrands.com

WITS 2011 – The place to be for TECHNOLOGY , STRATEGY & WINE

As you know, I’ve Co-Chaired the Wine Industry Technology Symposium (WITS) since we created it in 2005.  I’m very excited by the response to this year’s agenda (still shaping up) and our keynote speakers we announced.  Wines & Vines dis a fantastic story on it yesterday.  Here is a bit and you can go to their site for the rest…

Napa, Calif.—Since 2005, the annual Wine Industry Technology Symposium (WITS) has brought together experts from within and outside the wine business to help growers, wineries and marketers make the most of the newest tools available to them. It’s a moving target, and every year yields valuable insights for both techies and technophobes.

WITS is scheduled this year for Tuesday and Wednesday, July 12 and 13, at the Napa Valley Marriott. Last year’s symposium drew registered attendance of more than 300. Keynote speakers on Wednesday morning will be Leslie Sbrocco, TV host, author and consultant, who will deliver: “The Vision and Technology Behind Thirsty Girl,” a member-driven community celebrating women. Serial entrepreneur Tim Bucher, who has held executive roles with tech icons Bill Gates, Steve Jobs and Michael Dell, will take on “Technology and Innovation.”

Wines & Vines, a WITS sponsor, spoke with panelists on a few of the many more specialized sessions to get some juicy details. For the complete schedule and speaker bios, visit wineindustrytechnologysymposium.com.

Here is our announcement on keynotes that went out earlier… contact me if you have any thoughts or ideas to make this year’s event the best ever.  And if you are a strategic thinker, President, GM, CIO or other leader in the wine industry and you want to hang out with your peers and some of the most innovative people in technology and strategy AND enjoy some great wine in Napa don’t miss this event!

Technology and Innovation Leader Tim Bucher & TV Personality and Head Thirsty Girl, Leslie Sbrocco to Lead Keynotes for the

Seventh Annual Wine Industry Technology Symposium®, July 12-13, 2011

May 19, 2011, Napa, CA – The Wine Industry Technology Symposium (WITS)®, the premier event showcasing innovation and strategic use of information technology and services for the wine industry, announced headline speakers for its seventh annual conference July 12-13, 2011 at the Marriot Napa Valley.

 

The symposium will open with a technology showcase and hands on experiential workshops on the afternoon of Tuesday, July 12, but the main event takes place on Wednesday, July 13 with the general session and keynote speakers.

Tim Bucher’s Keynote Address is titled “Technology and Innovation”

What do Microsoft, Apple, Dell and WITS all have in common? Alumnus Tim Bucher. Founder and current CEO of Tastingroom.com, Tim Bucher may be the only person in who has served in key executive roles for the big three: Bill Gates at Microsoft, Steve Jobs at Apple, and Michael Dell at Dell. He learned about innovation and business expansion from some of the leading technologists in the industry.

Bucher is a serial entrepreneur who has created several successful companies over the last 23 years, taking one of them public and selling four others for over $1 Billion. Besides Tastingroom.com, Bucher serves as the Chief Executive Officer and Chief Product Officer of Zing Systems, Inc. He founded Mirra, Inc., in 2002. He is also Founder of ispiri. Bucher serves as Chairman of the Board of Mirra, Inc. and ispiri. Mr. Bucher holds an MSEE from Stanford and a BSEE from UC Davis.

Bucher will share his unique perspective on business technology and innovation during his keynote address. Imagine the secrets you will learn from serial entrepreneur Tim Bucher.

Leslie Sbrocco’s Keynote Address is titled “The Vision and Technology Behind Thirsty Girl”

What do Check Please!, the Today Show, and Thirsty Girl have in common? Wine Maven, Leslie Sbrocco, Head Thirsty Girl.  An award-winning author, speaker, wine consultant, television host, and founder of the new multi-media company, Thirsty Girl, Leslie Sbrocco built this thriving multi-media company using 100% social media. Thirsty Girl is a member-driven community that celebrates women. “With glass, fork, and plane ticket in hand, Thirsty Girls live life to the fullest.”

Sbrocco has appeared on Check Please!, The Winemakers, and the Today Show as well as had her work published in outlets such as Epicurious.com, O the Oprah magazine, Coastal Living, Woman’s Day, Good Housekeeping and Glamour among others. She also has published two books, Wine for Women and The Simple & Savvy Wine Guide (William Morrow); she is currently at work on her third book, Adventures of a Thirsty Girl.

Sbrocco and her Social Media Coach Janet Fouts will provide a point-counter-point interplay of ideas put into action through the use of social media, content and live events in their keynote address at WITS 2011. Learn how she has grown Thirsty Girl from scratch to significance – all through social media in just one year.

J. Smoke Wallin, WITS founder and Co-Chair said “I find it incredible to contemplate the vast innovation that we have witnessed since the first WITS in 2005.  Companies like Twitter, Facebook and LinkedIn were either ideas or just getting started.  Apple was not in the music or handheld business. Giving us their unique insights on this rapid innovation both Sbrocco and Bucher will help us gain perspective on how the wine industry is adopting to and benefiting from it all.”

The afternoon on day two will include panel discussions with take home value, an exciting technology showcase and conclude with a rocking wine reception. Panels will have four tracks: Technology Leadership, Consumer Direct Sales, Trade Sales & Marketing and Vineyard & Winery Operations.

For more information about the event schedule and to register today, visit: www.wineindustrytechnologysymposium.com/schedule.html

About Wine Industry Technology Symposium (WITS)®

The Wine Industry Technology Symposium (WITS) was created in 2005 by a group of wine industry and technology professionals. The purpose of WITS is to address the unique information technology and services needs of the wine industry. WITS is dedicated to bringing the world’s leading wine industry professionals together with some of the world’s leading technology experts to foster learning and discussion. Panels of experts will discuss specific examples and case studies. www.WineIndustryTechnologySymposium.com

 

# # #

Media Contact:

Lesley P. Berglund, co-chair, 707-246-6827

This is a very momentous moment… thanks to everyone who sacrificed over the past decade!

I would like to especially recognize the US military, special forces and intelligence community and to all those many others who have sacrificed since that terrible day in 2001.

Tonight we give tribute to everyone fighting for justice over the past decade. While there are plenty of problems and challenges ahead for the country, our allies and good people of the world, It is a great and momentous moment. A very bad guy and symbol has been taken out. Take a moment and appreciate it. Kind regards, Smoke

Craft Beer sales up 12% in 1st half of 2010! We are seeing massive growth at @napasmith as we roll it out across the US…. more to come!

The Beeradvocate published this fine update the other day about Craft beer sales being up 12% in dollars and outpacing last year’s impressive growth.  Also showing the 10 year growth in numbers of breweries.  

This is perfectly consistent with what we are seeing on Napa Smith Beer as we are rolling out the 4 packs of Organic IPA and Lost Dog Red Ale along with the traditional lines.  We got authorized in all the Bay area Whole Foods and just got authorized in Safeway as well.   We are currently launching Indiana, Kentucky, Georgia, Alabama, Tennessee, Texas and Florida to name a few markets.  Should have Napa Smith in 50 states by this time next year as well as select European and Asian markets.   Very exciting stuff.

Here is a shot of the new four packs…

Organic IPA 4-pack

Lost Dog 4-Pk

I was hanging with Don Barkley who is one of the most respected and earliest craft brewers in the US having done New Albian in the 1970s and then going on to co-found Mendocino Brewing and Red Tale Ale (which btw, is not what it used to be if you ask me).  He is great to drink beer with and has more great stories around beer than a week of sitting drinking beers could allow.  Anyway, discussing the amazing growth in the business and the numbers of new brewers, I mentioned our latest beer brand, Flat 12 Beirwerks founded in Indianapolis this year and launching this Fall…  its a cool project and the guys behind it are successful entrepreneurs in other industries with a ton of enthusiasm and drive. I think they have a great shot based on the early buzz around the brand and the liquid itself.  Pelican will manage their brand launch and grow it when appropriate to surrounding markets.

Will update soon on new spirits brands and some other exciting news on the Pelican front…

Until next time, Kind Regards,

Smoke

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