SUGAR SKULL RUM INVITES YOU TO LIVE… LOVE… AND CELEBRATE!

Hi I wanted to share that Sugar Skull Rum is now available in select markets through my company Taliera. Here is the Sugar Skull announcement..

 

SSR bottle lineup

FOR IMMEDIATE RELEASE

SUGAR SKULL RUM INVITES YOU TO LIVE… LOVE… AND CELEBRATE!
Brand new Rum sets sights on super-premium segment

Scottsdale, Arizona (October 6, 2014) … Cocktail lovers, it’s time to raise a glass! Sugar Skull Rum, a meticulously-crafted super-premium Rum made from fine Caribbean sugar cane molasses, is coming to a celebration near you.

“The premium and super-premium spirits categories have been growing consistently for most of the past two decades, outpacing the spirits market in general,” said J. Smoke Wallin, CEO, Taliera, LLC, exclusive global sales, marketing and distribution agent for Sugar Skull Rum. “Despite its size, the Rum category has yet to produce a break-out brand in the $25-30 price category. Sugar Skull Rum will be that brand.”

Sugar Skull Rum (SRP $27.99, 750ml) is an artisan Rum, made from the very best sugar cane molasses carefully sourced from growers’ farms throughout the Caribbean and South America. Our Rum is produced at partner distilleries in the Caribbean Islands, who use four-column stills to produce a clean and crisp base Rum, before it is brought into the U.S., where it is filtered, blended and flavored with natural ingredients to produce Sugar Skull’s unique taste.

Simply delicious and endlessly versatile, Sugar Skull Rum cuts across traditional product categories and will appeal to anyone who loves a great cocktail and a fun time. “It is a true crossover spirit that can be enjoyed straight, on the rocks or mixed in a number of innovative and traditional cocktails,” says Wallin.

At launch, the Sugar Skull Rum portfolio includes Tribal Original, Mystic Vanilla, Native Coconut, Madagascar Wild Berry and Hellfire Cinnamon flavors.

The brand’s distinctive name and packaging honor the Dia de los Muertos. Often mis-understood as a slightly morbid relative of Halloween, the ‘Day of the Dead’ is a convergence of European Catholic and ancient Aztec traditions that celebrate those who have left this world but mean so much to the people they touched.

“Sugar Skull Rum was founded on the principle that life should be celebrated and is at its best when we celebrate those who are important to us,” said Wallin. “We like being a part of what – and who – people love, so if there is a great time to be had, Sugar Skull Rum will be there. Join us!”

Sugar Skull Rum is initially available in Arizona, California, Nevada and Florida, with a selective rollout planned in additional major markets in early 2015.

About Taliera, LLC.
Taliera was founded in 2006 by beverage industry leader J. Smoke Wallin to incubate, acquire, and grow new and existing brands by combining core brand building expertise, relationships and capabilities with leading edge technologies and innovative business approaches. Taliera is the exclusive global sales, marketing and distribution agent for Sugar Skull Rum.

Sugar Skull Rum created by a group of serial entrepreneurs and innovative thinkers who dared to ask the question: “If not us, then who?” and “If not now, when?”

J. Smoke Wallin heads this team of leaders in the ice cream, beverage, sports, entertainment and hospitality industries, who have combined their expertise to create one of the finest super premium spirits to hit the back bar.

Sugar Skull is a celebration of life. It is the life we live, the lives we touch and those that have touched us. We celebrate them all. Live. Love. Celebrate. How do you celebrate? Sugar Skull Rum.

Media samples and hi-res images are available upon request.
Contact Laura Peet, PeetCom, Inc., lbptalk@aol.com, (917) 860-6285.

Smoke Wallin Vanderbilt Address – 2008

I came across this video of my address at Vanderbilt back in 2008.  I had tremendous feedback from this from those in the audience.  I thought I’d share…

 Vanderbilt University – Alumni Weekend 2008  J. Smoke Wallin the 1998 Distinguished Alumnus and incoming President of the Vanderbilt Owen Alumni Board introduced by Jim Bradford, Dean of the Vanderbilt Owen Graduate School of Management.  Smoke addresses students, faculty, staff and prospective students on what matters in life, business and friendship.  He reflects on some difficult experiences.

RED EYE® TEXAS STYLE BLOODY MARY MIX LAUNCHES TWO EXCITING NEW FLAVORS: “OUTLAW” and “FIRE”

Red Eye Outlaw is “Wild & Defiant”, while Red Eye Fire is “Red Hot & Sizzlin’”

Carmel, IN – October 2, 2008– Red Eye Texas Style Bloody Mary mixes announced today two incredible new Bloody Mary flavors available for distribution across the U.S.  Red Eye, a leading Bloody Mary brand in the Texas market, has an ever expanding presence and market share in markets throughout the U.S. Carmel, IN – October 2, 2008– Red Eye Texas Style Bloody Mary mixes announced today two incredible new Bloody Mary flavors available for distribution across the U.S.  Red Eye, a leading Bloody Mary brand in the Texas market, has an ever expanding presence and market share in markets throughout the U.S. 

The showdown has begun!  No Mr., Mrs., or even a Major can come, close cuz nothin’ compares to a Texas style Bloody Mary.  Born in a chuck wagon during a cattle drive, Cookie (the cook) spiced it with peppers harvested along the side of well-travelled trails.  Tired cowhands relished the sight and taste of this delicious, thick spicy tomato offering.

Red Eye New Flavors Now Available:

About “Outlaw”
“Outlaw” is the rebel among the Red Eye family.  Always living on the edge, Outlaw combines the flavor of Horseradish with the long slow build of Habanero.  Outlaw is always looking for a fight and has been through quite a few, not unscathed, as evidenced by the bullet holes on the label.  Take Outlaw for a ride and just for a time, live wild and defiantly.

Red Eye Outlaw

About “Fire”
Not since Gollum led Frodo into the darkest depths of Mordor has there been a fiery liquid such as Red Eye “Fire”.  This is not for the meek. There are flames on the label for a reason.  Do not buy this flavor if you have an aversion to fiery pain in your liquid consumption.

Red Eye Fire
Enjoy All Six Flavors:
 

Red Eye - whole line

About Red Eye Blood Mary
Red Eye Bloody Mary mixes are made with the perfect combination of quality all-natural ingredients meeting our highest standards. As incredible as it may seem, even though Red Eye Bloody Mary mix is sold throughout the country, it is still cooked in 300 gallon kettles and continues to be made with the same tender, loving care as back on the trail. Red Eye has been a boutique operation since before there were boutique operations.  Visit our website to see what people are saying about us and to find out more about the entire Red Eye line at www.redeyebrand.com.

RED EYE® TEXAS STYLE BLOODY MARY MIX LAUNCHES NEW PREMIUM LABEL ACROSS THE U.S.

Red Eye logo

Red Eye Ready For A Shoot-Out Anytime, Anywhere!
Carmel, IN – October 2, 2008– Red Eye Texas Style Bloody Mary announced today new premium packaging available for distribution across the U.S.  Red Eye is a leading Bloody Mary brand in the Texas market, with a growing presence in markets throughout the U.S. 

 The showdown has begun!  No Mr., Mrs., or even a Major can come close cuz nothin’ compares to a Texas Bloody Mary.  Born in a chuck wagon during a cattle drive, Cookie (the cook) spiced it with peppers harvested along the side of well-travelled trails.  Tired cowhands relished the sight of this delicious, thick spicy tomato offering.
Red Eye New Packaging Now Available:

 Red Eye New Labels

www.redeyebrand.com

Today Red Eye’s master kettle keeper continues the tradition by using more tomatoes than any other mix and seasoning it like only a true Texan can.  After one sip, you’ll taste the difference and know why Red Eye makes a Bloody Mary that kicks the flavor up a notch.  Our big Texas taste beats all the rest! 
A Red Eye Bloody Mary

 Red Eye Bloody Mary glass

About Red Eye Blood Mary
Red Eye Bloody Mary mix is made with the perfect combination of quality all-natural ingredients meeting our highest standards. As incredible as it may seem, Red Eye Bloody Mary is sold throughout the country, but is still cooked in 300 gallon kettles and continues to be made with “tender, loving care”, just like on the trail, placing Red Eye in the category of a boutique operation.  Visit our website to see what people are saying about us and read more about Red Eye at www.redeyebrand.com.

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