Craft Beer sales up 12% in 1st half of 2010! We are seeing massive growth at @napasmith as we roll it out across the US…. more to come!

The Beeradvocate published this fine update the other day about Craft beer sales being up 12% in dollars and outpacing last year’s impressive growth.  Also showing the 10 year growth in numbers of breweries.  

This is perfectly consistent with what we are seeing on Napa Smith Beer as we are rolling out the 4 packs of Organic IPA and Lost Dog Red Ale along with the traditional lines.  We got authorized in all the Bay area Whole Foods and just got authorized in Safeway as well.   We are currently launching Indiana, Kentucky, Georgia, Alabama, Tennessee, Texas and Florida to name a few markets.  Should have Napa Smith in 50 states by this time next year as well as select European and Asian markets.   Very exciting stuff.

Here is a shot of the new four packs…

Organic IPA 4-pack

Lost Dog 4-Pk

I was hanging with Don Barkley who is one of the most respected and earliest craft brewers in the US having done New Albian in the 1970s and then going on to co-found Mendocino Brewing and Red Tale Ale (which btw, is not what it used to be if you ask me).  He is great to drink beer with and has more great stories around beer than a week of sitting drinking beers could allow.  Anyway, discussing the amazing growth in the business and the numbers of new brewers, I mentioned our latest beer brand, Flat 12 Beirwerks founded in Indianapolis this year and launching this Fall…  its a cool project and the guys behind it are successful entrepreneurs in other industries with a ton of enthusiasm and drive. I think they have a great shot based on the early buzz around the brand and the liquid itself.  Pelican will manage their brand launch and grow it when appropriate to surrounding markets.

Will update soon on new spirits brands and some other exciting news on the Pelican front…

Until next time, Kind Regards,



New Brand Founded By Australian Wine Legend Bob Oatley, Founder Of Rosemont Estates, Will Jumpstart Marketing Push With Participation In Over 15 Events Around The US For 2009

San Francisco, CA (NEWSWIRE), February 10, 2009, Wine 2.0, the innovator in social networking and events in the wine industry, today announced that Robert Oatley Vineyards has signed on as a Cornerstone Sponsor for the entire 2009 Wine 2.0 Events Season consisting of over 15 consumer and trade events around the US.

“Wine 2.0 is very excited to have Robert Oatley Vineyard’s participate in our 2009 Event Season. Bob Oatley is a trendsetter in the wine industry and understands what it takes to successfully launch and grow a brand. In today’s tough economic times, connecting face-to-face and online with your consumer is priority one for innovative brands.”, Said J.Smoke Wallin, Chairman, Wine 2.0 .  “In 2009 Wine 2.0 will connect with over 15,000 – 20,000 consumers at face-to-face experiential events and thousands more online. We’re looking forward to helping Robert Oatley Vineyards find new consumers and longtime buyers in 2009.

Bob Oatley is a proud and passionate Aussie who has taken Australian wine to the world.

His wines have topped Australian and American sales, been found on the world’s best wine lists and awarded some of the highest possible international accolades.

Bob Oatley has been producing outstanding Australian wines for over 40 years, taking them around the world to great success and critical acclaim. The Robert Oatley Vineyards team are well aware of what Australia can do best and constantly look to innovate. They combine estate‑grown and grower-supplied grapes to produce a very reliable, modern, highly drinkable range of exceptional Australian table wines at the family winery in Mudgee, Australia. In 2008 he launched Robert Oatley Vineyards and the Robert Oatley wine brand in the US market.

“Wine 2.0 is exactly what Robert Oatley Vineyard’s needs right now. Their innovative and flexible event platform with multiple formats combined with online social networking allows us to connect with thousands of wine lovers and wine trade members both online and face-to-face. As a new brand in the US, our goal is to reach and provide tastes for as many wine consumers as possible, and we believe the superb quality and unrivaled value of Robert Oatley Vineyard’s wines will shine through. Wine 2.0 gives us that ability in a consistent and focused way.” Said Mark Giordano, President, Robert Oatley Vineyards USA.

About Wine 2.0™ – “Blending the Line Between Wine & Technology”
Wine 2.0™ is the innovator in social networking and events in the wine industry. With a focus on the next generation wine consumer, Wine 2.0 breaks down the barriers to learning about, experiencing, and enjoying wine.   Wine 2.0 events feature a rich diversity of world class wines and the newest generation of emerging technology companies, services and communication tools that are changing the world of wine.  (Get Social at

Wine 2.0 has a limited number of Cornerstone “Whole Season” Sponsorships available in key product and service segments.  Contact Abdi Humphries at or via phone at (707) 815-2201 for information on available sponsorship packages.

About Robert Oatley Vineyards
Robert Oatley Vineyards is the new wine business of Bob Oatley, the man who took Rosemount Estate to the world. Bob Oatley began his career in wine in the 1960’s and quickly established a reputation as an innovative entrepreneurial winemaker, creating labels and wine styles that took the wine world by storm.

Robert Oatley Vineyards is the next exciting stage in this Australian family’s love affair with wine. Lead by Bob and run by his family and team of long-standing and new winemakers and marketers, Robert Oatley Vineyards will take the family’s 40 years of experience in crafting market leading Australian wines to the world.

Robert Oatley Vineyards is built around the family’s extensive vineyard holdings and modern winery in Mudgee, New South Wales combined with a diverse selection of winegrowers across the nation.


Red Eye Outlaw is “Wild & Defiant”, while Red Eye Fire is “Red Hot & Sizzlin’”

Carmel, IN – October 2, 2008– Red Eye Texas Style Bloody Mary mixes announced today two incredible new Bloody Mary flavors available for distribution across the U.S.  Red Eye, a leading Bloody Mary brand in the Texas market, has an ever expanding presence and market share in markets throughout the U.S. Carmel, IN – October 2, 2008– Red Eye Texas Style Bloody Mary mixes announced today two incredible new Bloody Mary flavors available for distribution across the U.S.  Red Eye, a leading Bloody Mary brand in the Texas market, has an ever expanding presence and market share in markets throughout the U.S. 

The showdown has begun!  No Mr., Mrs., or even a Major can come, close cuz nothin’ compares to a Texas style Bloody Mary.  Born in a chuck wagon during a cattle drive, Cookie (the cook) spiced it with peppers harvested along the side of well-travelled trails.  Tired cowhands relished the sight and taste of this delicious, thick spicy tomato offering.

Red Eye New Flavors Now Available:

About “Outlaw”
“Outlaw” is the rebel among the Red Eye family.  Always living on the edge, Outlaw combines the flavor of Horseradish with the long slow build of Habanero.  Outlaw is always looking for a fight and has been through quite a few, not unscathed, as evidenced by the bullet holes on the label.  Take Outlaw for a ride and just for a time, live wild and defiantly.

Red Eye Outlaw

About “Fire”
Not since Gollum led Frodo into the darkest depths of Mordor has there been a fiery liquid such as Red Eye “Fire”.  This is not for the meek. There are flames on the label for a reason.  Do not buy this flavor if you have an aversion to fiery pain in your liquid consumption.

Red Eye Fire
Enjoy All Six Flavors:

Red Eye - whole line

About Red Eye Blood Mary
Red Eye Bloody Mary mixes are made with the perfect combination of quality all-natural ingredients meeting our highest standards. As incredible as it may seem, even though Red Eye Bloody Mary mix is sold throughout the country, it is still cooked in 300 gallon kettles and continues to be made with the same tender, loving care as back on the trail. Red Eye has been a boutique operation since before there were boutique operations.  Visit our website to see what people are saying about us and to find out more about the entire Red Eye line at

Wine 2.0 Announces Launch OF 2008 Wine 2.0 Business Plan Competition with


wine2 0 logo tm.jpg

2007 Winner Crushpad Received $9 Million Investment, Credited Wine 2.0 Business Plan Competition With Providing Added Exposure 

To Investment Community. This Year’s Competition Expects To Partner With Investment Group To Sponsor 2008 Competition With $250K Seed Round Funding To Winning Company. 


  SAN FRANCISCO, CA, October 03, 2008 /24-7PressRelease/ — Wine 2.0, the innovator in social networking and events in the wine industry, announces the 2nd Annual Wine 2.0 Business Plan Competition with partner Last year’s winner, Crushpad, a personal winery concept received $9 million in a Series B investment and credited the Wine 2.0 Business Plan Competition with providing added exposure to the investment community.     

“The 2007 Wine 2.0 Business Plan Competition gave Crushpad a big boost of awareness within the investment community. It opened up a lot of doors for us, and ultimately we ended up with multiple investment options and were able to do the type of investment round that best suited our needs,” said Michael Brill, CEO, Crushpad.

This year’s competition is open to companies utilizing technology in the wine space and interested in raising investment capital. Presenting companies can upload a video pitch to the community and competition judging panel. This year’s judging panel is made up of leaders in the legal, wine, technology and investment communities and includes:

• Alan Citron, Executive, Buzznet and former GM at,
• Bowen Osbourn, M & A, Demand Media
• Richard Rosenblatt, CEO, Demand Media, former CEO of
• Gary Vaynerchuk, star of Wine Library TV,
• Steve Venuto, Partner, Orrick,
• Heidi Roizen, Founder Skinny Songs and former partner at Mobius Venture Capital,
• J. Smoke Wallin, Chairman, Wine 2.0, CEO Taliera Holdings, Chairman/Founder eSkye, Co-Chairman Wine Industry Technology Symposium, President of the Vanderbilt Business School Alumni Board and Former Chairman of WSWA

“Given the global economic challenges we face, never has it been more important than now, for creative individuals to take entrepreneurial risks. The Wine 2.0 Business Plan Competition is a fantastic opportunity for start-ups involved in the wine industry to vet their plan, network with like-minded entrepreneurs and raise their profile with the right investors,” said J. Smoke Wallin, Chairman of Wine 2.0. “We are pleased to partner with Vator.TV and these excellent judges to create a world class competition,” continued Wallin.

“ has new business ventures joining our network every day. The wine space is experiencing as much activity and interest among start-ups and investors as anything we have seen. We are excited to partner with Wine 2.0 for the second competition after such a great turnout last year,” said Bambi Francisco, Co-Founder and CEO of

The 2008 Wine 2.0 Business Plan Competition will run through April when the winning company will be announced at Wine 2.0 San Francisco, it can be found at (

About Wine 2.0
Wine 2.0 is the innovator in social networking and events in the wine industry. Wine 2.0 focuses on the next generation wine consumer and breaks down the barriers to learning about, experiencing and enjoying wine. Wine 2.0 events feature the newest generation of emerging technology companies, services and communication tools that are changing the world of wine. (

About is the leading social media and networking site focused on emerging technology companies and private investment trends. allows startups to share their own narrative in their own voice in video and text, and enables others to follow those stories from one single dashboard. VatorNews is’s newsroom, where anyone can create their own channel to deliver news and information about high-tech innovation and entrepreneurship. is located in San Francisco, CA. It launched in June 2007 and is funded by angel investors, including Peter Thiel, co-founder of PayPal, Richard Rosenblatt, former Chairman of MySpace, Georges Harik, former Google executive who helped build Google’s AdSense technology and Paul Buchheit, founder of FriendFeed, and creator of the first version of Google’s Gmail.
Bambi Francisco is co-founder and CEO. She was a syndicated columnist and correspondent covering internet and emerging technology trends an investments across the public and private sectors for Dow Jones MarketWatch. is an extension of Bambi’s passion to give investors an edge by exposing opportunities at the earliest stages. This is a focus she’s had throughout her career. In 1995, Bambi created, launched and produced three shows for CNNfn, one of which was “Capital Ideas,” a show on innovation focusing on IPOs and deals.

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