Beach Whiskey Company Acquires American Harvest® Organic Vodka

Award-winning craft organic vodka highlights farm-to-bottle movement

I’m pleased to share our acquisition of American Harvest Organic Vodka from the Frank family. This is an incredible brand and we could not be more excited to add it to our Beach Whiskey Company portfolio. Our Beach Whiskey™ is taking off and we have had the most incredible reception from the trade including some of the most important national accounts in the industry. This is driving us to move faster and rollout nationally early. The addition of American Harvest fits perfectly with this effort as it was national and in most of the key national accounts under Sidney Frank Importing Company.

  

We believe the new branding (packaging) fits perfectly the farm to glass, sustainable nature of American Harvest. While the old packaging was unique, this new look, with American glass and recycled paper label, disclosing the source of all ingredients is on message. I hope you all like it.

I look forward to bringing both Beach Whiskey and American Harvest to market and to scale this year. Below is the official announcement:

The Beach Whiskey Company, a national spirits company, announced today its acquisition of American Harvest Vodka®, an American-made organic vodka, which merges the farm-to-bottle movement with the exploding craft spirits category.

American Harvest Vodka was created by the Sidney Frank Importing Company (SFIC) in 2011 and gained a strong national foothold by 2014. When SFIC was acquired by Jägermeister of Germany in 2015, the Frank family retained ownership of the brand. The sale of American Harvest to the Beach Whiskey Company returns the brand to one of its creators, Bill Henderson, now Chief Marketing Officer of Beach Whiskey.  Terms of the deal were not disclosed.

“Organic and craft spirits have shown significant growth over the past five years, and Double Gold Medal-winner American Harvest has already shown its ability to stand apart from other super-premium vodkas,” said Smoke Wallin, CEO, Beach Whiskey Company. “Now is the time for a national organic craft vodka, and American Harvest Vodka fits seamlessly into the Beach Whiskey portfolio while accelerating our national growth plans. Distributors who previously carried American Harvest are eager to have it back, and this is creating additional opportunities for the Beach Whiskey portfolio.”

American Harvest is handcrafted in small batches from American wheat and distilled with 100 percent certified organic ingredients to yield a distinctly smooth spirit with a crisp, clean and slightly sweet hint of real agave. The wheat is estate grown from a single family farm, and the water is from a protected source beneath the Snake River Water basin.
“American Harvest is a brand near and dear to my heart,” said John Frank, former Chairman of Sidney Frank Importing Company and new member of the Beach Whiskey Advisory Board. “We went to incredible lengths to ensure purity from farm to bottle in creating this truly American spirit.  I’m pleased to see American Harvest in the hands of Beach Whiskey’s very capable team, and I look forward to contributing to their portfolio’s exciting growth.”

“Acquiring American Harvest made perfect sense to all of us at Beach Whiskey as we look to create value for our investors and bring innovation and a great marketing to our trading partners, “ said Andrew McGinnis, co-founder and Chairman of Beach Whiskey Company

“While craft spirits have taken off, so too are consumers becoming increasingly focused on the provenance of their food. They want to know who raises their beef and from which farm their fruits and vegetables are sourced,” said Bill Henderson, Beach Whiskey CMO. “American Harvest Vodka was created because we believe the same can and should be true for spirits.”
American Harvest Vodka (40% ABV) will be returning to shelves across the country and is expected to regain its national footprint in 2017. SRP: $24.99/750ml.

Here is a video on the American Harvest brand story… (old bottle):

American Harvest Organic Vodka Full Video Story from J. Smoke Wallin on Vimeo.

About The Beach Whiskey Company
The Beach Whiskey Company is a disruptive brand innovator in the adult beverage space that is building a portfolio of rapidly growing national brands. The Beach Whiskey portfolio includes Beach Whiskey Bonfire Cinnamon™, Beach Whiskey Island Coconut™ and American Harvest Organic Vodka®.

Beach Whiskey™ is a reimagined take on traditional whiskey. A line of smooth, clear, naturally flavored American whiskies made for sun worshiping, moon chasing, fun seekers, Beach Whiskey offers day-drinkable flavor profiles presented in sea glass-inspired bottles. No matter where you are, our mission is to bring the beach—”your place in the sun” —to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!

American Harvest Organic Vodka® is proudly handcrafted in small batches from organic American wheat, certified organic ingredients and Snake River water.
For more information, please visit:
www.facebook.com/americanharvestvodka

Amazon Prime Now – Disruptive Same Day Delivery Arrives In Indy

Various Blog Post Banners 2015

I have to admit, when I first read about the same day delivery service I was a bit skeptical.   How would it work?  Why would I really want it?  Could anyone really do it at scale on a sustained basis?

Experience:

Well, early this morning I was reading the news on my iPhone and received a message from Amazon that all Prime members now had access to same day delivery (1-2 hours from order) through its new service called Prime Now.   #PRIMENOW   It piqued my interest.  Is this real?  Can they really pull it off?  So I downloaded the Amazon Prime Now app and started browsing.  I was amazed at the breadth of offerings from grocery to sports to electronics and more.  I’ve been in the market for a luggage rack for my truck and found exactly the type I wanted. I knew we were out of eggs and browsing the groceries made me think about breakfast so I added some free range organic eggs and all natural sausages.  Click click click and my order was in process.

They gave me a delivery window of 8-10am (my order was placed around 5:45am).  I received my order exactly as expected at 9am and was able to make breakfast before the rest of my day unfolded.  The driver told me I was among the first 10 orders in Indy.  This was a profoundly positive experience.

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Amazon Prime Now is currently available in Atlanta, Baltimore, Chicago, Dallas, Indianapolis, Manhattan and Miami. The service will continue rolling out to additional cities in 2015

What does this mean?

It is a game changer.  Not immediately, but with a sustained effort, I believe this could drastically change how consumers (and businesses) think about behave with their purchasing.   Home delivery is great and has been around for a long time (think the milkman of old, bottle water delivery etc).  We get deliveries from Amazon and tons of other companies all the time.  Some of these are next day or 2nd day which is super convenient.   We get a weekly grocery delivery of organic and locally grown produce from Green Bean Delivery which is FANTASTIC!  We have to plan our order by Monday at noon and receive our delivery of groceries on Wednesday of each week.

All that said, the idea that one can simply run out of something or decide one “needs” (wants) something, almost anything, and make it so two hours later is different.  This is what 90% of running errands ends up being.  Going to the store for this and that and picking up a few things in between larger shopping trips happens to all of us (or our families) every day. What if we could cut most of that out?  What if you need something you simply think it (a couple of swipes is not much work) and it arrives in about the same time it would take you to go out and shop, pick your items, load your car, drive home, unload your car. This requires a different kind of thinking around what is possible, but I don’t think its a that big of a leap for most of us.

Implications:

For Consumers

  • Time – For no extra cost (driver tip cancels out gas you would have used perhaps), it frees up time.  How much time in a week do we spend running to the store, shopping and returning? 4 hours? 8 hours? More?  What more productive things or fun things can one do with that time.  It is big.
  • Convenience – No need to plan very far ahead, need something, make it appear with no effort.  Wow.

For Small Business

  • Time – Same as above, many small businesses buy things by shopping.  Eliminate that need and do you eliminate a need for headcount manning the store while someone is out buying supplies?
  • Service – out of something? – now you can replenish immediately and provide your customers whatever you were missing in a short time.
  • Investment savings – reduce safety stock/inventory on certain items and replenish each day as needed.  For many small businesses (and large) space to store inventory is a real issue.  What if you could simply replenish as needed?  Though this service is focused on consumers, for many small businesses, it could be a better alternative to traditional distribution or running to Costco or Sam’s Club for stuff.  I’d expect Amazon to build out this aspect over time.

For Retailers & Distributors

  • Increased retail competition – just when you thought it could not get worse for retailers, it is getting worse.  Things that one swings in to just grab could be diverted to this.  Think of convenience, pharmacies (e.g. Walgreens and CVS), grocery (Walmart, Kroger, Safeway, Publix), electronics (Best Buy, Costco, Walmart, Target), sports equipment (e.g. Dick’s, Sports Authority).
  • Increased distributor competition – the businesses that source from traditional distributors could shift some of their purchases to this kind of model.  It will create the need for distributors to up their service level to stay competitive which can also drive up their costs.

Overall, I think I just experienced the future today.  I’d love to hear your thoughts.

 

 

 

 

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