Beach Whiskey Company Acquires American Harvest® Organic Vodka

Award-winning craft organic vodka highlights farm-to-bottle movement

I’m pleased to share our acquisition of American Harvest Organic Vodka from the Frank family. This is an incredible brand and we could not be more excited to add it to our Beach Whiskey Company portfolio. Our Beach Whiskey™ is taking off and we have had the most incredible reception from the trade including some of the most important national accounts in the industry. This is driving us to move faster and rollout nationally early. The addition of American Harvest fits perfectly with this effort as it was national and in most of the key national accounts under Sidney Frank Importing Company.

  

We believe the new branding (packaging) fits perfectly the farm to glass, sustainable nature of American Harvest. While the old packaging was unique, this new look, with American glass and recycled paper label, disclosing the source of all ingredients is on message. I hope you all like it.

I look forward to bringing both Beach Whiskey and American Harvest to market and to scale this year. Below is the official announcement:

The Beach Whiskey Company, a national spirits company, announced today its acquisition of American Harvest Vodka®, an American-made organic vodka, which merges the farm-to-bottle movement with the exploding craft spirits category.

American Harvest Vodka was created by the Sidney Frank Importing Company (SFIC) in 2011 and gained a strong national foothold by 2014. When SFIC was acquired by Jägermeister of Germany in 2015, the Frank family retained ownership of the brand. The sale of American Harvest to the Beach Whiskey Company returns the brand to one of its creators, Bill Henderson, now Chief Marketing Officer of Beach Whiskey.  Terms of the deal were not disclosed.

“Organic and craft spirits have shown significant growth over the past five years, and Double Gold Medal-winner American Harvest has already shown its ability to stand apart from other super-premium vodkas,” said Smoke Wallin, CEO, Beach Whiskey Company. “Now is the time for a national organic craft vodka, and American Harvest Vodka fits seamlessly into the Beach Whiskey portfolio while accelerating our national growth plans. Distributors who previously carried American Harvest are eager to have it back, and this is creating additional opportunities for the Beach Whiskey portfolio.”

American Harvest is handcrafted in small batches from American wheat and distilled with 100 percent certified organic ingredients to yield a distinctly smooth spirit with a crisp, clean and slightly sweet hint of real agave. The wheat is estate grown from a single family farm, and the water is from a protected source beneath the Snake River Water basin.
“American Harvest is a brand near and dear to my heart,” said John Frank, former Chairman of Sidney Frank Importing Company and new member of the Beach Whiskey Advisory Board. “We went to incredible lengths to ensure purity from farm to bottle in creating this truly American spirit.  I’m pleased to see American Harvest in the hands of Beach Whiskey’s very capable team, and I look forward to contributing to their portfolio’s exciting growth.”

“Acquiring American Harvest made perfect sense to all of us at Beach Whiskey as we look to create value for our investors and bring innovation and a great marketing to our trading partners, “ said Andrew McGinnis, co-founder and Chairman of Beach Whiskey Company

“While craft spirits have taken off, so too are consumers becoming increasingly focused on the provenance of their food. They want to know who raises their beef and from which farm their fruits and vegetables are sourced,” said Bill Henderson, Beach Whiskey CMO. “American Harvest Vodka was created because we believe the same can and should be true for spirits.”
American Harvest Vodka (40% ABV) will be returning to shelves across the country and is expected to regain its national footprint in 2017. SRP: $24.99/750ml.

Here is a video on the American Harvest brand story… (old bottle):

American Harvest Organic Vodka Full Video Story from J. Smoke Wallin on Vimeo.

About The Beach Whiskey Company
The Beach Whiskey Company is a disruptive brand innovator in the adult beverage space that is building a portfolio of rapidly growing national brands. The Beach Whiskey portfolio includes Beach Whiskey Bonfire Cinnamon™, Beach Whiskey Island Coconut™ and American Harvest Organic Vodka®.

Beach Whiskey™ is a reimagined take on traditional whiskey. A line of smooth, clear, naturally flavored American whiskies made for sun worshiping, moon chasing, fun seekers, Beach Whiskey offers day-drinkable flavor profiles presented in sea glass-inspired bottles. No matter where you are, our mission is to bring the beach—”your place in the sun” —to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!

American Harvest Organic Vodka® is proudly handcrafted in small batches from organic American wheat, certified organic ingredients and Snake River water.
For more information, please visit:
www.facebook.com/americanharvestvodka

Beach Whiskey 2016

Here are some select videos from our 2016 with Beach Whiskey

Beach Whiskey races to NASCAR from J. Smoke Wallin on Vimeo.

Beach Whiskey – Arizona Market Launch from J. Smoke Wallin on Vimeo.

Beach Whiskey at Tootsie's 56th Birthday Party – Nashville, TN from J. Smoke Wallin on Vimeo.

Beach Whiskey Launch Party – Nashville, TN 15sec from J. Smoke Wallin on Vimeo.

Giving Thanks

Giving thanks to all my family and friends. Cheers to all.

Morning Prayer

Let me awaken every morning and be thankful for what God has brought me.

Let me awaken every morning knowing things are as they are meant to be.

Let me awaken every morning knowing life is a journey and I am just a part.

Let me awaken every morning knowing the day will
bring challenges, opportunities and learning experiences.

Let me awaken every morning with self-love and self-acceptance, so I may be more tolerant of myself and others.

Let me awaken every morning with an open heart, so love may rush in and out like the tide of the mighty ocean.

Thrive Under Pressure

Thrive on Pressure

I’ve been thinking about the concept of pressure after a conversation I had with several recent college graduates who are at the beginning of their careers. What is pressure and how do I handle it when I feel it? When I think about this topic, I immediately think about sports and how the great competitors face incredible pressure at specific moments. Yesterday’s PGA as Jason Day closed in on his first major win with Jordan Spieth on the hunt. Day has had so many near misses, putting those nagging doubts out of his head and playing strong for a record breaking 20 under major was incredible to watch. How does one do that and what can the rest of us learn from it?

jason day pga

I decided to go back to a classic and highly motivational book I have gone to since my days of Cornell wrestling, The Edge, by Howard E. Ferguson, 1982. Here is the legendary coach of one of wrestling’s greatest high schools, St. Edward of Lakewood, Ohio take on pressure:

“Time’s running out. Your team trails by one basket. The noise of the crowd is deafening.

What do you do? Do you hide, or do you break from your opponent and come out to get the ball for the last shot?

If you’ve prepared mentally and physically as we have mapped out, you’ll never need to worry about pressure; in fact, you’ll go out of your way to put yourself in pressure situations. You’ll be the type of athlete who thrives on a close game, a tight match. Pressure is something you put on yourself when you’re not prepared. If you don’t have faith in what you are doing and you fear the unexpected, then its something for which you didn’t properly prepare. All pressure is self-inflicted and, like anything else in life, you can look at it in several ways. You can look forward to it or you can cringe in front of it. … If you welcome pressure, you’ll be amazed at how successful you’ll be. When the situation gets tight, you’ll have the edge because you’ll know: 1. There’s just as much pressure on your opponent, 2. Exactly how to handle it, and 3. Chances are he(she) won’t.

No matter how confident you are though, sometimes you’ll find yourself caught up in a pressure situation and little doubts of your ability will creep into your mind. No need to panic, no need ot think its unnatural. Even the great ones have moments of fear. The secret to their success is that they know exactly how to handle these moments – they know they can’t avoid them, so when the pop up, they don’t lose it – they handle them. They slow it down a little, they go back to their very fundamentals of their particular sport and they concentrate. Slow it down. Get your confidence back. Get your edge back. Then face the pressure head-on.”

In business, just as in sports, you make a choice in a “pressure” situation. You can either embrace it with the confidence of preparation and a belief in your ability and your content or your can let it get to you. I’ve probably given 1,000s of presentations or speeches over the years to important audiences, customers, and business leaders. In every one of these situations, even early on, I felt the pressure in the form of adrenalin.   I grew to feed on these situations. I embraced them. Even early on, these were the situations I sought and thrived on. Whether it was getting a meeting with Walmart’s Sam’s Club at 23 years old and traveling to Bentonville, AK to present on my own, taking the lead on presentations to our major suppliers or going out to the investment community and raising $100s of millions while still in my twenties, I put myself in “pressure” situations. While there were always ways in which I could have improved or done better and each of these experiences could have been terribly nerve racking, but instead they where incredible learning experiences in which I thrived.

As a person starting out in the business world, you will have opportunities presented to you to take a lead on a project or to represent your company in a meeting. Take them and embrace them. These are the moments that separate the performers from the rest. These are the moments that enable one to stand out from the crowd. Feeling it is natural, even with proper preparation.

Smoke with Kyle Dake - Cornell Wrestling 2013  kyle Dake

“Pressure is something you really put on yourself. If its not real, why put it on yourself?” -Kyle Dake

Kyle Dake is an American former collegiate wrestler at Cornell University. He won four NCAA Division I national tittles in four different weight classes. With his fourth title in 2013, he joined Cael Sanderson and Pat Smith as the only four-time NCAA champions.

larry bird

As NBA legend, Larry Bird put it back in his playing days, “In the closing seconds of every game, I want the ball in my hands for that last shot – not in anybody else’s, not in anybody else’s hands in the world.”  I look at business situations similarly.

While no one expects a new entrant to the workforce to excel in every situation right from the start, you will have opportunities to put yourself into a “pressure situation”. Seek these out. Always be the one who raises their hand and steps up. Don’t fear failure. Take the chance and be willing to put yourself into these situations. You may not realize it at the time, but your boss and other senior people in your organization will notice. More importantly, you will gain experience and confidence by going through these experiences. The more you do this, the more you will have confidence and never get rattled.

“Courage is grace under pressure.” Ernest Hemingway

 

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