Hot Tech Topics to Include: Explosive Growth of Mobile Apps, Home Alcohol Delivery, Next Gen Cloud Commerce, Security Breach Impact, Central Role of Big Data in Marketing
(NAPA, Calif.) – Wine Industry Technology Symposium (WITS) has announced the keynote speaker line-up for the 11th annual event set for June 25-26, 2015 at the Napa Valley Marriott in Napa, California. An action-packed series of keynotes, as well as focused round tables and in-depth breakout sessions, will cover a wide range of tech-related topics critical to the wine industry today including: mobile e-commerce, data breach and security, breakthrough marketing, supply chain innovation, leading edge hospitality systems, new on-premise kegs and product tracking.
“After more than a decade of great conferences, the Wine Industry Technology Symposium has grown and evolved along with the rapid evolution of tech integration in the wine business. This year’s high-impact keynote presentations reflect the dramatic changes in the wine business driven by the millennial generation of consumers and step changes in technology enabling new business models!” said J. Smoke Wallin, founder and co-chairman of WITS.
“Our 2015 program reflects the insight and direction inspired by the Winery Chief Information Officer (CIO) Forum which WITS has hosted for many years,” said Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.
The Keynote Lineup Includes:
- What’s In Store, 2016: Game Changers – Laurie Rains, VP Retail Consulting and Analytics Group, Nielsen
- Social Media & Legal Regulations – John Hinman, Rebecca Stamey-White & John Edwards – Partners, Hinman & Carmichael
- Are You Ready for the Future? Exploring Futurist Technology & Its Impact on Wine– Dr. Liz Thach, Professor of Wine Business & Management, Sonoma State University & Joe Rosenberg, Strategic Partner Manager, Emerging Business Development, Google
- Art of the Possible – Unlocking Digital for the Wine Industry – Bob Pearson, President & Chief Innovation Officer / W2O Group & Paul Mabray, Group Director / W2O Group
- The Pinterest for Wine? – Linking Wine Discovery With Purchases – Brad Rosen, CEO, DRYNC
- Observations & Predictions: Dynamic Food & Beverage Trends – Michael Pavone, President & CEO, quench
- Clarity in the Cloud – Inderjit Bains, Cloud Consulting Director, Oracle
- Digital First: Why Marketers are Shifting to Data-Driven Advertising – Max Kalehoff, Chief Marketing Officer, SocialCode
- How the Power of Information can Override Emotional Decision Making in Price and Promotion – Clay Wallin, Director of Sales, Vistaar
- Bringing Together the Three-Tier System Into One Sales and Educational Funnel – Brian Rosen, Managing Director, Rosen Retail for Adult Beverage
- How Technology Is Influencing and Winning Over Wine Consumers – Joshua Saunders, Founder & CEO, Uncorkd
- Security Trends: Data Protection – It’s all about the Data – Richard Rice, Sr. Security Architect, WaveStrong
Registration is now open with early bird pricing available only through Friday, May 29, 2015. Attendees can view the entire two-day program and register at www.wineindustrytechnologysymposium.com.
The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and service needs of the wine industry. The 11th annual WITS will be held June 25 – 26, 2015 in Napa, California. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn
For more information, contact Kathy Archer of the Wine Industry Symposium Group at 707-666-2525 or firstname.lastname@example.org. For sponsorship and registration, contact Waunice Orchid of the Wine Industry Symposium Group at 707-666-2525 or email@example.com.
I had the opportunity to participate in Entrepreneurship @ Cornell last week. Besides it being enjoyable to get back to campus after a 15-year hiatus, I left feeling inspired by the people I met. This included my fellow speakers, attendees, the faculty and most importantly the Cornell students. Anyone worried about the state of America today and the next generation of leaders need only spend a week like mine to gain a renewed sense of optimism. More than anything, the drive to create new enterprises to solve new and old problems with innovative approaches and the sense that “no one can stop me” I got from so many individuals was gratifying. Cornell seems to be doing a better job than most university systems in coordinating across the various schools to support and encourage entrepreneurship. As Director of Entrepreneurship @ Cornell, Zach Shulman said, “I have 13 bosses. I report to all 13 Deans and they all support our activities.” The ability to cut across schools as diverse as Agricultural, Business, Hotel, Engineering, Industrial & Labor Relations, Law and support would be entrepreneurs regardless of their chosen field is powerful.
Jay Walker ‘77, a keynote and founder of Priceline.com and Walker Digital put the entrepreneurial bug in perspective by calling it a “disease”. Do you have it? If you do, you can’t get rid of it. He also made a great point that you don’t build a company with a group of people who ALL have the disease. That would not be successful. You need a team that can build processes, and get things done. That certainly fits my experience. As I said to some of the classes, we are glorifying the entrepreneur this week and it is a great thing. However, one does not build a business with all entrepreneurs. One builds a business with a team of people with complimentary skills and ability to execute. Every visionary who can articulate the future and see what no one else sees, needs someone pulling back asking the questions: that sounds great, but how do we DO that? What needs to be in place to make it work? What about these problems? One must have a balance and the how do you actually do what is being proposed way of thinking is critical.
Jay went on to identify 10 ‘superforces’ – Jay Walker shares 10 ‘superforces’ of the business future. At the opening night banquet, the superstar Mayor of Ithaca, Svante Myrick addressed the group. Mayor Myrick is truly a remarkable leader. He called all entrepreneurs the “annoying” people without whom, nothing would change. When I commented to Jay Walker that I’d like to see Mayor Myrick in higher office, he said something with which I immediately agreed… “We need fresh leadership doing good things at the local level. Let him do that now.” In the excitement for how good I think he is and his potential on a larger stage, its easy to forget that we need a whole bunch of Svante Myricks doing exactly what he is doing locally in this country. The Mayor and I got into a little twitter exchange after his talk above.
Leading into the celebration, I had the privilege of participating on the CHR Technology Entrepreneurship Roundtable at the Cornell Hotel School. This roundtable was of the highest caliber and I really enjoyed learning from and debating the latest developments in hospitality and how technology is affecting everyone’s businesses. There are several people I met through the roundtable with whom I will remain friends far into the future. I presented the case for why today is better than any other time for new brands to reach their audience, which led the group to a discussion of the asynchronistic nature of startup/new brands vs large established brands. This applies to hotels and to beverage brands. The bottom line is using today’s technology, a new brand can communicate with its core following or “Tribe” directly, something that in the past was nearly impossible or cost prohibitive to do. Larger established brands have a much harder time competing at that level and by their very definition, cannot micro market as easily.
I also really enjoyed sharing stories of our entrepreneurial journey on the CEN panel on Friday with Panelists:
Jamey Edwards ’96, MBA ’03, CEO, Emergent Medical Associates
Carl Forsythe MBA ’82, President & CEO, Globe Composite Solutions
Smoke Wallin ‘88, CEO, Taliera
Jamey and Carl both brought great perspectives as we took turns telling stories and engaging with the audience.
The Pillsbury Institute for Hospitality Entrepreneurship hosted two panel/socials that promoted a group of entrepreneurs interacting with students. Both of these were a lot of fun as I enjoyed the panels and students!
Finally, I’ve had a half dozen follow up calls and discussions with student entrepreneurs since last week. These folks are pushing ahead with their various new ventures and represent the future of our country. I am pleased that I can play a small role in giving them input/guidance on their respective journeys.
I’m really looking forward to next week’s Entrepreneurship @ Cornell University! The energy building up to this is incredible as I’ve begun to interact with my fellow speakers and attendees.
Right now I’m thinking about my topics and the most important take home value I can deliver to the students, entrepreneurs and attendees.
Before I get to Ithaca, I’m attending the 72nd Annual Wine & Spirits Wholesalers of America (WSWA) convention in Orlando, FL. Since I’m launching a new brand project, it will give me an opportunity to further discuss packaging, branding, sourcing and overall strategy with some of the brightest leaders in the industry. Last year at WSWA I kicked off the pre-launch of Sugar Skull Rum.
This is a cool brand that unfortunately got stopped in its tracks by certain partners before we could get beyond kickoff in a few markets. Time will tell where it ends up, but the early response was terrific! There are lessons in this one I will certainly share at Cornell.
Finally, although I rooted for Wisconsin at the Final NCAA game last week, I am looking forward to hearing Mike Krzyzewski- better known as “Coach K“- head of the legendary Duke University Blue Devils basketball squad, address our group on Monday morning. Not a Duke fan generally, but definitely hold Coach K in high regard and interested in his message on leadership and winning.
Here’s an outline of my upcoming Cornell visit:
Tuesday/Wednesday – participate in and speak at the Pillsbury Institute’s
Technology Entrepreneurship Roundtable, Chaired by: Mona Anita Olsen, Ph.D. Assistant Academic Director of The Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship, Visiting Assistant Professor of Management & Organizational Behavior, Cornell University
I’m looking forward to my session with Cornell classmate Joe Tagliente, President, Lenrock and a fellow YPO’r. Our panel is called “Brand Activation Through Social & Mobile Apps and Development of A Social Mobile Company” The full program is here.
It will be catching up with fraternity brother (Sigma Nu) Zach Shulman, who I found out after committing to my visit is Director of Entrepreneurship @Cornell! Very cool!
Thursday/Friday are jam packed with the Entrepreneurship @Cornell Celebration.
In this I’m joining more than 1,000 alumni, students, faculty, and staff for two days of on-campus events including:
- Symposia on a wide range of topics including family business, social entrepreneurship, health administration and more!
- eLab Demo Day
- New Business & Emerging Technologies Showcase
- BIG Idea Competition and Cornell Venture Challenge finals
- Recognition of the Student Business of the Year
- Networking opportunities …and more!
I have the opportunity to speak with Dr. Olsen’s class called:
a topic with which I am intimately familiar!
Following class, I’m participating on a panel of distinguished entrepreneurs in what is dubbed a
The the rest of the day includes a keynote by Jay Walker (one of America’s best-known business inventors and entrepreneurs, has founded multiple successful startup companies that today serve more than 75 million customers in 15 different industries) and the banquet with special guest Svante Myrick ’09, Ithaca Mayor
On Friday I’m joining two other entrepreneurs in a celebration talk:
In between all this I’m visiting the Viticulture and Oenology department, with Prof. Gavin Sacks to learn about what Cornell is up to in the wine world and also to see what we can do to tie them into our 11th Annual Wine Industry Technology Symposium (WITS) in Napa in June.
Finally, I’m paying a visit to the Friedman Wrestling center and Coach Rob Koll, 4 X NCAA champion Kyle Dake and first time champion Gabe Dean… and later meeting up with my old wrestling coach and Athletic Director, Andy Noel... this will entail its own post after we meet up!
I look forward to writing about my experiences and all the interaction with new and old friends! Cheers!
March 31, 2015 Contact: Lisa Adams Walter firstname.lastname@example.org
(NAPA, Calif.) —The 11th Annual Wine Industry Technology Symposium (WITS®), the premier event showcasing the strategic use of information technology and services for the wine industry, has been set for June 25-26, 2015 at the Napa Valley Marriott Hotel. www.wineindustrytechnologysymposium.com
Executives from wineries, breweries, distributors, retailers and restaurants gather annually at WITS, the only annual conference designed exclusively to foster education and debate around technology solutions for the wine and beverage industry. The 2015 WITS program will include:
- Educational Tracks – Sessions on Technology Leadership, Small Business, Consumer Direct, Trade Sales & Marketing and Vineyard & Winery Operations
- Speed Dating – WITS created “speed dating” for winery and brewery CIOs and technology companies. This will provide opportunities for quality one-on-one time with key decision makers and thought leaders.
- Plus Beer, with BITS – WITS has united leaders in the craft brewing industry to add the Beer Industry Technology Symposium (BITS™) track that runs concurrent with WITS.
“The rapid proliferation of craft brands in wine, spirits and beer is creating unique challenges for all industry participants,” said J. Smoke Wallin, WITS Co-Chair. “WITS is the only place where winery, brewery, distillery, retailer and distributor leaders can sit side by side for a day of learning and discussion to tackle these challenges with CIOs and technology leaders from across the industry,” he added.
The WITS Steering Committee, comprised of technology and business leaders across the wine, beverage and technology industries, is currently finalizing panel topics and keynote speakers. Past speakers have included the CEOs, CIOs and other leaders from Amazon, Facebook, Groupon, Gartner Group, garyvaynerchuk.com, FedEx Office, Nielsen and 1800-Flowers, as well as experts from IBM, Oracle, Cornell University, UC Davis, Sonoma State University and many others.
Attendees and sponsors are encouraged to register early, as space is limited and expected to sell out quickly. Registration will open May 1, 2015. For more information visit www.wineindustrytechnologysymposium.com.
About The Wine Industry Technology Symposium (WITS)
The Wine Industry Technology Symposium® (WITS®) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and services needs of the wine industry. The 11th annual WITS is June 25-26, 2015 in Napa, CA. For the 2nd year, WITS also includes the Beer Industry Technology Symposium™ (BITS™) track. Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.
For more information, contact Lisa Adams Walter of the Wine Industry Symposium Group at 707-666-2525 or email@example.com.
I spent the past week in Orlando, FL with an inspiring group of CEOs from the food and beverage industry. The roundtable is a once a year gathering of presidents involved in or interested in the industry. The network consists of over 1800 leaders doing everything from farming to production to distribution to food service/restaurants. It cuts across industries, from my world of beer, wine and spirits into the vast world of food (we merged the Global Beer, Wine and Spirits network with the Food & Beverage Network in 2013), so the network is truly from Farm to Fork and from Grape to Glass. A roundtable of thoughtful leaders from so many diverse areas is as much about learning from each other as it is the specific resources and education programming. I come away from my 7th such meeting with a renewed vigor for pursuing my business and life goals, and an appreciation for the many friendships, old and new, I have through YPO. Here are some of the highlights:
I’ll start with the integration of outstanding dining experiences with world-class beverages. We enjoyed a beautifully done dinner at Il Mulino at the Walt Disney World Swan (Walt Disney World Swan, 1200 Epcot Resorts Boulevard, Orlando, FL 32830). Il Mulino is world famous and their flagship restaurant in Greenwich Village remains top rated in New York’s elite dining scene. The Orlando Trattoria version is well executed. Of course, the making of a perfect meal is all about pairing the right flavors with each other and with the right beverages. Banfi Vintners, one of the largest importers of wine and a major producer of Italian wines was the perfect resource for our evening. I’d like to give a special shout out to Bill Whiting, Wine Education Director from Banfi who gave a delightful narrative to the wines and business as we progressed throughout the evening. All of the pairings were enjoyable, but my personal favorite was the 2009 Banfi Brunello Di Montalcino with Primo Piatto Tagliatelle (Lamb Ragu, Mirepoix, Pecornino). Wow.
We went in a completely different direction at Fulton’s Crab House (A YPO company, Levy Restaurants) and a thoroughly enjoyable evening of one of Oregon’s greatest wine producers, Sokal Blosser. A special shout out to YPO member and winery leader, Alison Sokal Blosser who not only educated our group on the Oregon wine business and her wines, but entertained us with personal stories growing up in the vineyards in a wine family. As a Pinot Noir fanatic, I was certainly in my element as Alison shared their outstanding 2012 Dundee Hills Pinot Noir and then dipped into the very limited production Goosepin block 2010 and 2011. Capping off the evening was a special treat of her 2013 Dessert Riesling. It was, on the whole, an enjoyable evening interacting with members.
On our final evening together, we were able to visit member and Chef John Metz Jr.’s Marlow’s Tavern. As they describe it “Marlow’s Tavern features the “Best of the Best” in American tavern fare served in a modern atmosphere.” I would call it a modern gastro pub and simply a great place to enjoy high quality food in a very relaxed atmosphere. John and his partners now have 13 Marlow’s in Atlanta and 2 in Orlando. Craft cocktails accompanied the expertly executed appetizers and my friends at the Belhaven Brewery from Scotland provided us with some Belhaven Black Stout and Belhaven Twisted Thistle IPA.
From Marlow’s we moved on to a tequila pairing dinner at the vibrant (one might say ROCKIN!) Rocco’s Tacos. Our friends at Brown-Forman were the perfect partner as we enjoyed a full range of their Casa Herradura tequilas. Thanks to both Michael Ring and Greg Stewart of Brown Forman. The tequilas matched the courses nicely but the final offering of Selección Suprema Extra Anejo, aged 49 months on oak was spectacular. This is a true sipping tequila.
The educational aspects of the meeting were a mix of in industry (Food & Beverage) and outside industry but all focused on “president level” education. In other words how do I perform better as a president and how do I make my organization more effective. I share here a few non-confidential highlights from the many outstanding educational sessions:
- Celebrity Chef and Top Chef season 11 fan favorite Nina Compton, gave a personal account of her journey as a chef from growing up in St. Lucia to chopping carats in the back of kitchens to a becoming major TV celebrity. I have had the opportunity to enjoy the four-star food at Scarpetta in the Fontainebleau where Nina was chef de cuisine until June 2014. She has a great energy and I cannot wait to try her new restaurant she is opening soon. Details to come once it is announced!
- We had an only in YPO discussion on family business with four leaders from YPO companies who are all in the same family. It was fascinating watch their interaction and how they have tackled the jugular issues any family business faces in success and succession.
- WPO member, industry leader (and recent National Restaurant Association Chair) and Executive Chairman of Miller’s Ale House, Phil Hickey gave us compelling insights into the election results and the importance of each of us to be involved politically. There are a lot of bad for business movements that are well organized and need to be countered by the people that actually create the businesses that support jobs and the economy. If we don’t do it who will?
- A leading expert in risk management, Richard Shanks of Aon Risk Solutions, gave a compelling if not disturbing talk on the risks to the food supply and what leaders in industry are doing to mitigate and prevent problems. This is a topic that anyone in the food and beverage business at every level (farming, production, retailing, serving) need to be knowledgeable in and prepared for.
- Richard Van Warner of the Parquet Group, a leading restaurant consulting firm, gave a talk that brought the risks of not handling a problem, in a timely and well-considered way, to life. His war stories and examples of what not to do were entertaining and at the same time a wake up call to everyone in the room.
- If we did not have enough to be concerned about with the food supply risks and the PR issues in handling problems, the truly scary world of cyber security came to life in Tom Noonan’s talk. Noonan is Chairman of Tessentee Capital and a WPO member, and has had a lot of experience dealing with cyber threats. His deep dive into the Target fiasco was telling. People are involved in every business. People are the biggest risk. In many cases, the very basic, simple steps that can be taken, and need to be taken to encrypt sensitive data and manage the outside access to the web, are simply ignored. Any company leader not taking this serious threat at the CEO level is risking not only their job, but their company.
- The recent changes President Obama has made with regard to Cuba, has made it a very interesting topic indeed. We enjoyed a briefing by business intelligence experts Javier Ortiz and Marty Martin of Crane & Crane Consulting. The bottom line is Cuba is opening up, but there is a lot of uncertainty on how fast. It has unique potential as a destination for Americans with its close proximity to the US, natural beaches and friendly people. I think there will be a lot of investment flowing into Cuba from all over the world as the relations with the US continue to normalize.
- Marshall Chiles of Humor Wins gave us a methodology for injecting humor into our presentations. It was a fun (and humorous) walk through the mind of the comedian. I don’t think any of us will give up our day jobs, but the approach he shared can certainly liven up our presentations. Thanks Marshall!
- Our behind the scenes tour of Disney’s EPCOT Center “Land Exhibit” was interesting. EPCOT has had a sustainable farming operation for over 25 years and continues to do extensive research on best practices. With the world’s population growing at the current pace, it is clear that food supply and conservation of clean water is going to be among the biggest concerns going forward. I don’t think enough people are thinking about this or doing anything to prepare for it. I’m glad Disney is playing some part and I hope they think of more ways in which to spread the word.
- We had an interesting talk from a senior executive at Disney, Elizabeth Ann Williams General manager F&B for Disney’s Hollywood Studios/Walk Disney World Resort -who shared the “DISNEY WAY” = Safety, Courtesy, Efficiency and Show. Her passion for the EPCOT Food & Wine Experience was great to see, as it is one of the coolest events in our industry and Elizabeth had a hand in its creation.
- Michael Pavone, a friend and YPO member, gave us an updated summary of his “Trends in Food & Beverage” report his agency puts together annually. It is always an interesting check on the pulse of what is happening in F&B.
- In her “inside the mind of the millennial woman” (my title), Cindy Judge of Sterling-Rice Group shared insights and observations of the largest generation to date, that is increasingly driving decision making globally. As the father of three millennials and one of whatever comes after that, her research rang true. Anyone leading a business, who does not take into account this generation and their ways of making decisions around brands and life, does so at their own peril.
3 of 4 Cornellians at YPO F&B 2015
As always, the biggest benefit of YPO comes from the interaction and learning among the members. As event champion for the 2016 F & B Roundtable in Napa Valley, CA, I’m looking forward to putting another world-class program together to build upon this year’s successful event.