I’m very excited to announce our new brand – Beach Whiskey. More to come…
BEACH WHISKEY™ INVITES YOU TO YOUR PLACE IN THE SUN™
Brand new whiskey says, “life’s a beach” in the super-premium segment
Los Angeles, CA (August 27, 2015) … The Ultimate Beach Party has begun! Beach Whiskey™, a meticulously crafted super-premium American whiskey is set to launch this fall.
“Over the last decade, the spirits industry has seen significant growth in both market size and share,” said J. Smoke Wallin, co-founder and CEO of Beach Whiskey and CEO of Taliera, a brand incubator and global sales, marketing and distribution agent. “At the same time, global fascination with American whiskeys and the explosive growth of flavors in the category means the time is right for a new brand like Beach Whiskey.”
Beach Whiskey (SRP $27.99, 750ml) is carefully crafted in the United States from corn at partner distilleries to produce a clean and crisp base, before filtering and blending to exact specifications. The team at Beach Whiskey spent much of the past year tasting whiskeys and flavors and testing those profiles with consumers and trade experts to perfect the recipes and final product.
At launch, the Beach Whiskey portfolio includes Original (40% ABV / 80 proof), Bonfire Cinnamon™ (35% ABV / 70 proof), and Island Coconut™ (26% ABV / 52 proof).
Beach Whiskey celebrates the beach life and all that comes with it… parties, sports, relaxing, good music, and having fun. Even the packaging – an etched label on an embossed sea glass bottle – is designed to evoke the spirit of the beach life and it’s a love of the beach that brought the Beach Whiskey creators together. In addition to Wallin, founding investors of Beach Whiskey include TV and radio personality Billy Bush, and entrepreneurs Andrew McGinnis and Kenny Dichter.
Wallin, a native of Longboat Key, Florida, said while growing up he spent all his free time either at the beach or in and around the water. “Because we all love the beach, we also share the responsibility for protecting it. Beach Whiskey believes in preserving the world’s water and beaches, and by promoting the beach lifestyle, we hope to raise people’s awareness of this precious natural resource.”
Andrew “McG” McGinnis, co-founder and SoCal native, is an avid surfer, waterman and beach volleyball player, who grew up playing beach sports and living the beach life in Santa Monica, Malibu and on Lake Tahoe. “Beach Whiskey is about combining my love of whiskey with my love of the beach,” said McGinnis. “It’s about creating a fun and delicious whiskey that can be enjoyed at a daytime beach party or by a bonfire at night.”
Beach Whiskey will be featured at the Hospitality Executive Exchange (HEE), a gathering of food and beverage industry leaders, at the beach on Amelia Island, FL (August 29-September 2) where Bush will be giving the keynote. “I love the idea of combining fine whiskey with the beach life,” said Bush. “Beach Whiskey provides the right mix of fun with great flavors. I’m excited to be a part of this ground-breaking brand!”
ACCESS HOLLYWOOD — Season: 2014 — Pictured: Billy Bush — (Photo by: Chris Haston/NBC)
“We are absolutely thrilled to be the first conference to introduce Beach Whiskey to the Hospitality Industry, and having Billy Bush as our welcome keynote speaker is the icing on the cake,” said Jen Robinson, CEO/Duchess of The Pineapple Group LLC, which owns and manages HEE. “Beach Whiskey is definitely a brand that we want as a long-term partner, and where better to showcase it than at the beach.”
Simply delicious and smooth, Beach Whiskey cuts across traditional beverage categories and appeals not only to whiskey aficionados but also to anyone who loves a great cocktail and a fun time in the sun. “Beach Whiskey is exceptional!” said Kendall Lockwood, Indianapolis Craft Mixologist and GM of the Ball & Biscuit, who created signature cocktails for the brand. “It is wildly versatile – great straight, on the rocks or blends beautifully with a variety of flavor profiles in cocktails.”
Michael Tolley, CCO/Beverage By Design agreed. “As a seasoned beverage trainer, bar consultant, and a drink recipe developer, there is nothing I enjoy more than a spirit in the raw! Beach Whiskey is one that can stand on its own, conceived in an era of craft, not misery. A spirit of today, for today… Beach Whiskey! I’ll have mine on the rocks.”
Beach Whiskey will be initially available in Southern California and Florida, with a selective rollout planned in major markets during early 2016.
About Beach Whiskey™
Beach Whiskey was founded in 2015 by entrepreneurs who are leaders in the beverage, entertainment, lifestyle and business services industries. Beach Whiskey is an American whiskey made for sun worshiping, moon chasing, fun seekers. A whiskey for the wise and the whimsical. A whiskey for those drawn to the water, the waves, who welcome a little wickedness. Beach Whiskey is about time…… your time, our time, our whiskey! Born on the beach, enjoyed everywhere. No matter where you are, our mission is to bring the beach – “your place in the sun” – to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!
Media samples and hi-res images are available upon request.
Contact Laura Peet, PeetCom, Inc., email@example.com, (917) 860-6285.
Wine Business Monthly Acquires WITS,
The Wine Industry Technology Symposium
11th Annual Wine Industry Technology Symposium Taking Place Today Developed for Wine Business Leaders, Marketers, Innovators in 2005
(NAPA, Calif.) – The Wine Communications Group’s Wine Business Monthly announced the acquisition of WITS, the Wine Industry Technology Symposium® today in Napa, CA. WITS® was founded in 2005 and is conducting its 11th Annual symposium today and Friday.
Eric Jorgensen, President of Wine Communications Group, said, “We have always had a strong interest in how the wine industry uses technology. Smoke and Lesley have done a remarkable job over the past decade of bringing the industry together around this important topic. We welcome both of them and everyone involved with WITS to the Wine Communications Group family”
“The Wine Industry Technology Symposium has been responsible for raising the level of dialogue and thinking around technology in the wine industry. I am proud of our efforts at bringing the industry together around these important topics and of playing our small part in improving wine business practices. Most importantly, I’m grateful to the many people who have played a role in making WITS a success over the years. It would never have been possible without Kathy and Waunice at the Wine Symposium Group, our Winery CIOs and Advisory Board and all the great sponsors going back to the beginning. I have many friends as a result of WITS who have enriched my life in so many ways,” said J. Smoke Wallin, founder and co-chairman of WITS.
“I have long admired Eric’s team and vision for the Wine Communications Group. WITS will be a perfect fit to their strategic vision, which gives WITS a long-term platform upon which to thrive. This was our most important criteria in a partner for WITS,” said Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.
The transaction is expected to close in July and terms were not disclosed.
About Wine Communications Group:
Wine Communications Group, Inc. is the leading information and services provider for the global wine industry.
Publishers of winebusiness.com, the leading web site for the trade, and two of the industry’s leading print publications, Wine Business Monthly and Wines & Vines, we are dedicated to meeting the wine industry’s needs for information, analysis, resources and tools. Wine Communications Group, Inc has put together a suite of products that bring to the industry practical information, cutting edge research, recruiting tools, daily news services and a comprehensive directory.
The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and service needs of the wine industry. The 11th annual WITS is June 25 – 26, 2015 in Napa, California. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn
For more information, go to www.WineIndustryTechnologySymposium.com
Wine and Tech Innovators Gathering this week in Napa
11th Annual Wine Industry Technology Symposium
Developed for Wine Business Leaders, Marketers, Innovators
(NAPA, Calif.) – Technology leaders in both marketing and wine including Brad Rosen of DRYNC, Joe Rosenberg of Google, Paul Mabray of VinTank a W20 Company, Michael Pavone of quench, Brian Rosen of Rosen Retail for Adult Beverage, Josh Saunders of Uncorkd and Max Kalehoff of Social Code are set to engage and inspire attendees with the latest information and ideas this week at the 11th Annual Wine Industry Technology Symposium (WITS) set for June 25-26, 2015 at the Napa Valley Marriott in Napa, California.
Brad Rosen, CEO of DRYNC shared, “The biggest game changer is consumer expectation. The convenience of mobile technology in particular has set a new bar – MAGIC. If your experience is not magical, it is essentially useless in the eyes of the consumer. Immediate access to products at a competitive price and personalized service are table stakes. Consumers have no tolerance for the mediocre, little patience, and high expectations for special treatment. Like never before, you need to know each individual customer and cater to their needs… now.”
“While the information shared at WITS is the foundation of the program, the incredible tech-related experts from both inside and outside the wine business drive the event, ignite the sharing of ideas and really fire up the pace! This year we have a rich, multi-layered program of inspirational keynote presentations and idea-sparking round table discussions with experts on the first day, as well as the more in-depth breakout sessions on day number two,” said Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.
Paul Mabray of VinTank, A W20 Company said, “Technology and the ‘internet of things’ allows us to bypass traditional market research, which many times becomes stale by the time it’s complete, and opens up opportunities around location-based marketing, identifying influencers and our customer’s interests. Now we can learn in real time who our target audience is, what they’re talking about and interested in online, and actually pivot in the middle of campaigns, if necessary. We’re able to reach our ‘true market’ instead of guessing about a broader audience.”
“The Wine Industry Technology Symposium has always kept pace with the rapidly evolving technology of the day. It’s transformational as we produce this event year after year, to reveal the hottest trends emerging at the crossroads of wine and technology from marketing and consumer interaction to wine production and vineyard management,” said J. Smoke Wallin, founder and co-chairman of WITS.
To really use hand-on technology to take things to the next level, “Multi-rotor small Unmanned Aerial Vehicles (sUAVs), commonly known as drones, provide the opportunity for exceptional high-definition aerial still photography and videography. The resulting imagery can be used by winery owners in developing marketing campaigns, while vineyard owners find aerial imagery useful in identifying problem spots and leveraging the additional perspective for general vineyard maintenance,” shared Jim Brammer of Soaring Vistas Media.
Registration is now open, attendees can view the entire two-day program and register at www.wineindustrytechnologysymposium.com.
The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and service needs of the wine industry. The 11th annual WITS will be held June 25 – 26, 2015 in Napa, California. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn
For more information, go to www.WineIndustryTechnologySymposium.com or contact Waunice Orchid of the Wine Industry Symposium Group at 707-666-2525 or firstname.lastname@example.org.
Here is a selection of wineries attending #WITS2015 … Don’t miss out!
Benziger Family Winery,
Mondavi and Family,
Chateau Montelena Winery,
Clos Du Val Winery,
Cooper’s Hawk Winery & Restaurant,
Dawns Dream Winery,
Delicato Family Vineyards,
Folio Fine Wine Partners,
Francis Ford Coppola Presents,
Grgich Hill Estates,
J.Lohr Vineyards & Wines,
Jackson Family Wines,
Jamieson Ranch Vineyards,
Le Mulet Rouge Vineyards,
Martin Ray Winery,
Mendocino Wine Company,
Opus One Winery,
Robert Young Estate Winery,
Rodney Strong Vineyards,
The Hess Collection,
The Other Guys,
Treasury Wine Estates,
Tres Sabores Winery,
Trinchero Family Estates,
USA & Yalumba Wine Company,
Vintage Wine Estates,
Wente Family Estates
Last week, I chose to graduate a bit early from YPO “Young Presidents Organization” into WPO “World Presidents Organization” its sister organization for the over 49 crowd. While I will remain active in WPO and the Food & Beverage Network and Deal Network in particular, the past twelve years in YPO have enriched my life greatly and its a good moment to reflect on that. Also I’d like to give special thanks to Todd Maurer for his remarks introducing me. These are my remarks giving thanks at the graduation ceremony.
Todd Maurer giving remarks on Smoke Wallin at YPO graduation 2015
YPO GRADUATION – J. Smoke Wallin
Thanks Todd, I really appreciate your kind words! Speaking of giving thanks, today is the anniversary of DDay 1944.
In 2003 when I joined YPO and “Forum Unplugged” my kids were 13, 11, 8 and 3, today they are 26, 24, 21 and 16… wow nothing like kids to express the passing of time.
Since then I’ve been blessed with a lifetimes worth of experiences professionally and personally as a direct result of YPO. This was not an accident. It did not just happen to me. You see, I don’t believe in doing things part way. Either you commit or you do not. When I joined YPO I made a commitment to give and get as much as I possibly could.
Henry David Thoreau said “True friendship can afford true knowledge. It does not depend on darkness and ignorance.” This is YPO.
From Australia to India to the UK to cities throughout the US, YPO members have been welcoming and helpful to my family and me. I know this because I dined at their homes, visited their businesses, attended their events and engaged with them in business. I know the last 12 years of my life have been greatly enhanced by this commitment.
I will express my gratitude by sharing a couple of stories and mention a few people.
First, I met my wife Anitra on a YPO trip and that changed my life forever. Thanks Darling.
YPO George HW Bush Event – Smoke & Anitra 2004
I could stop there, but I won’t.
I joined Forum Unplugged and have had 12 years of deep relationships, friendships and confidences with 22 Forum mates. They include:
- Scott Webber
- Don Palmer
- Brent Eckhart
- Mark Jackson
- Bill McCarthy
- Allen Furrer
- Dan Horner
- Chris Hilger
- Richard Horn
- Mike Bosway
- Matthew Claymon
- Gregg Schorr
- Nelson Reyes
- Jim Rapp
- Brian Acton
- Kent Morris
- Todd Maurer
- Anthony Brown
- John Ryan
- Bryan Brenner
- Dave Foellinger
- Dan Filby
YPO Forum Unplugged
These are some of the finest individuals I’ve ever come to know and I am grateful for all they have done for me in my journey.
Some of our very best friends today are members we met through YPO including Bryan and Lara Sperber in Phoenix and Lesley Berglund in Napa
Through Networks, I’ve expanded my industry network tenfold. Engagement in networks has been the single most important business and professional development aspect of YPO for me. Fortunately, I’m excited to be able to continue through WPO as I Chair the 2016 Food & Beverage Roundtable in Napa, CA.
Looking back, I’ve lived so much life over the past 12 years it’s hard to summarize in a couple of minutes. I’m not alone when I say it has come with great successes and great loss. I’ve lost partners, friends and employees to both accidents and suicide. I’ve had incredible business ups and downs and started numerous new ones along the way. Throughout all of it, I’ve had YPO people to help me be better or simply to be there when I have needed it most.
To all of us, but especially those newer members… I’d like to remind you of some things that did not exist when I joined:
- starting in my industry – there are 1,000s of new breweries, wineries and spirits brands available today that did not exist
- There was no iPod or iPhone or iPad
- There was no Facebook or Twitter
- No AirBnB or Uber
- no Freedom Tower
- no Lucas Oil Stadium
All of these things that are now a part of the world and our every day lives.
“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
– A. Einstein
Looking forward, what will the next 12 years bring? I spend a lot of time thinking about what’s next in brands, but I won’t try and answer that question here. There is one thing that I do know…. I am confident many YPO people will be involved in changing both the world and my life for the better.
Thanks for everything you have given me.
On this Memorial Day weekend I am thinking about all those who have paid the ultimate sacrifice in defense of Freedom. The world we live in is a dangerous one, fraught with men with evil intentions. But for the sacrifice of a brave few, those men would have their way on all. We can see it in places near and far, from the evil men who brutally tortured and killed a YPO family in Washington DC (Savvas Savopoulos) to the evil being inflicted on whole countries in the Middle East. Left unchecked evil prevails. We live in a the greatest country, a place where an individual, no matter if they were born into poverty and extreme disadvantage can do and be anything they set out to achieve. A country where the world’s people, seek out more than any other, to take refuge from evil, to build a better life for their family, to live free. We are all privileged and I give thanks to those who have made it possible.
This poem, by General Douglas MacArthur, commander of the Allied Forces in the Pacific during the great struggle against evil in World War II, has hung on my wall for 26 years. I can think of no better message to all of my children (sons and daughters) than that contained herein.
“Build me a son, who will be strong enough to know when he is weak, brave enough to face himself when he is afraid, one who will be proud and unbending in honest defeat, and humble and gentle in victory.
Build me a son whose wishes will not take the place of deeds; a son who will know Thee-and that to know himself is the foundation stone of knowledge.
Lead him, I pray, not in the path of ease and comfort, but under the stress and spur of difficulties and challenge. Here let him learn to stand up in the storm; here let him learn compassion for those who fail.
Build me a son whose heart will be clear, whose goal will be high; a son who will master himself before he seeks to master other men; one who will reach into the future, yet never forget the past.
After all these things are his, add, I pray, enough of sense of humor, so that he may always be serious, yet never take himself too seriously. Give him humility, so that he may always remember the simplicity of true greatness, the open mind of true wisdom, and the meekness of true strength. Then, I, his father, will dare to whisper, ‘I have not lived in vain.’”
– General Douglas MacArthur
As we all enjoy the holiday weekend, including the many who come to town for the Indy 500 Sunday, let’s all take a moment and reflect on these words. Happy Memorial Day Weekend.
May 23, 2015
Savvas Savopoulos YPO Member
The Wallin Children May 2015