2018 Farm Bill Legalizes Hemp In US

Last week the President signed the 2018 Farm Bill which legalizes Hemp in the US. This is a monumental step forward for the cannabis industry and for the US consumer.

Below is my interview on Midas Letter Raw last Friday. I was on the road visiting family for the holidays so the interview was done at a stop along the way (not the greatest quality, but great content).

Farm Bill Poised To Pass: Legalizing Hemp Across the Land

The Farm Bill of 2018 just passed the House and Senate and sits on the President’s Desk.  Here are some thoughts on its impact on the Hemp and CBD industries as well as information on our activities in the space, I have shared in a number of interviews.


Here is our Vertical Wellness operation getting started in KY in October

WHV: Vertical Hemp Company Cuts Ribbon To Cadiz Factory

Bloomberg: Hemp Companies Poised to List in U.S. as Farm Bill Goes to Vote

 

QUARTZ: Proposed hemp regulations continue the racist legacy of the US war on drugs

CSP: Instant CBD Strips Arrive in C-Stores Nationwide

WKMS: Hemp Company Vertical Celebrates Opening Of CBD Facility In West Kentucky

 

Smoke’s First Fire: Welcome to California

Well, it’s been an eventful 72 hours and the #WoolseyFire is still burning.  First, I want to acknowledge we are extremely fortunate.  My family has suffered no injuries or property damage to date.  Our experience with the fires has been more of an adventure, while I have seen friends, associates and strangers suffer greatly.  We’ve had a ton of people checking in on us so I thought I’d give a quick recap of my first California fire experience since moving to Los Angeles from Indianapolis earlier this year.  For the record, we have tornados and really crazy thunderstorms in Indy, but nothing like this fire.

It’s 7:48pm PT, I’m sitting here at home in Westlake Village under mandatory evacuation and prepared to leave again at a moments notice.  We are monitoring the Ventura County Fire alerts & radio chatter, Twitter has been our best source of information, albeit requiring tremendous filtering of nonsense posts. The TV news has been recycling video for days in creative yet misleading ways, making it hard to tell new events from prior ones.  We are surrounded by fire zones.

#WoolseyFire – from Simi Valley to Malibu . Blue Dot is our house in Westlake Village

#WoolseyFire – Blue Dot is our house in Westlake Village. Red lines are mandatory evacuation areas. Purple is fire areas.

Another map showing the fire zones and Westlake Village

 

 

 

 

 

 

 

 

 

 

 

 

The losses to the Southern California community are staggering, yet amazingly thus far mostly relegated to property and hardship. For the scale of this disaster, the limited loss of life has been a blessing and a testament to the Fire and Safety professionals getting ahead of it.
That said, this does not diminish the emotional hardship I’m seeing everywhere for personal losses.

 

We began this journey Thursday when upon returning from meetings in downtown L.A., we encountered highway closures just beyond our exit and the resulting logjam of everyone trying to get off at our exit, Westlake Boulevard.  Joining friends at Tuscany Restaurant, we enjoyed discussion with fellow patrons, but it increasingly turned to what people were hearing re the fires to the East of us. We offered our home to colleagues who were being evacuated.   I discussed exits plans that evening with Anitra and we agreed to leave if mandated. After a couple of hours of sleep, I awoke with a start at 2:30am and decided to turn on the news. By 3am, mandatory evacuation orders were issued for our Westlake Village. Go Time!

Even though I’m one who plans for emergency situations, knowing a fire may be imminent created a little bit of a scramble out the door.  As you should expect from an Eagle Scout, my go bag is always ready, with ample supplies of first aid, water treatment, weapons for self defense and other survival gear. I always think about how to survive for a week or more without civilization (hotels, stores, water, power) if on the road and for a month if bunkered in at home. [NOTE: If you do not have such a plan I suggest you consider it. It does not take long without power, food or water for the situation to cause people (especially crowds) to behave badly.]

On the other items front, we didn’t do quite as well.  E.g.,we later discovered that I had 9 pairs of underwear and one shirt (the one I was wearing), while Anitra had 14 shirts and one pair of pants (the ones she was wearing).  LOL Funny moment.

At 3:30am on Friday morning, we evacuated.  At that time there were fires to the East, North and West. I expected the 101 to be jammed up and fires were threatening to jump it by then.  Thus, I chose to head out via Westlake Blvd over the curving roads to Malibu and then down to Santa Monica. I figured this would be the least traveled most accessible escape route.

4am evacuating… no not happy

The 101 was closed in both directions from Westlake Village at the time of our evacuation

Over the hill in Malibu and headed to Santa Monica

 

 

 

 

 

 

 

 

 

 

 

It turned out to be true and we made it to the Santa Monica JW Marriott by 4:45am.  The hotel was sold out that night but I was fortunate to book a room for Friday night and after huddling around the fire pit for a few hours, we were checked in by 10am Friday morning.

Luckily, we left Malibu on the same route ahead of this now famous scene:

Photo of masses of people evacuating Malibu later on Friday after we had made the trek. Photo credit unknown.

 

Evacuee at the JW Marriott – yes lucky and blessed. In the words of one of my favorites, Tom Petty “You don’t have to live like a refugee”

This became our home for the next 36 hours.  It was eerily perfect, sunny, warm and no sign of the massive disruption happening nearby other than our fellow fire refugees we met.

On Saturday, the winds shifted and Santa Monica became smoky and unpleasant.  Anitra’s history of asthma was on our mind as we exited and headed toward Sherman Oaks where friends offered their home.  On that front, we had nearly a dozen offers of places to stay with our wonderful community of friends and family. It was amazing and heartfelt from many friends giving us another reason to give thanks.  As we came over the hill towards the Valley, it became clear that the air was anything but clear. The shifting winds had brought heavy smoke.  At this point, we had heard from several friends who had remained in Thousand Oaks & Westlake Village who told us the area was clear, even though the evacuation order was (and is) still in effect.  We decided to go home to at least grab other supplies (clothing) and at best stay put (we did).

 

 

 

My friend and colleague who stayed behind in Westlake Village sent me these shots of the fires burning in our neighborhood on Friday:

 

Today we rode bikes to survey some of the damage and view the situation live.

 

Smoke reporting from Westlake Village during the #WoolseyFire from J. Smoke Wallin on Vimeo.

I learned from my neighbor, a veteran of the 101st Airborne (thanked him) who has lived here since 1985, that where we are in Westlake Village is uniquely sheltered and the fires historically have gone around us. The winds also made the air here much clearer than I expected.  We had a blue sky sunny CA day today.

We remain vigilant and ready to leave at a moment’s notice.  I have great respect for the heroes of this tragedy. The fire and rescue and police have done a remarkable job of fighting an unstoppable force of nature.  I grabbed this shot from a twitter post (source unknown) of some of these guys taking a rest after 48 hours of constant fire fighting.  Amazing dedication and perseverance.  We plan to find ways to support them in significant ways going forward.

From KTLA – photo of firefighters sleeping in place after 48 hours of nonstop firefighting. Heroes, every one of them.

I will update this with the next chapter when it unfolds, but wanted to share in the moment while its fresh.  Thanks for sharing with me, your stories, as well.  As Anitra would say, we are blessed and lucky.

WASHINGTON’S TOP PRE-ROLL BRAND SAINTS PARTNERS WITH VERTICAL TO BRING ARTISAN CANNABIS TO CALIFORNIA

Excited to share our newest Vertical brand partner for California… Saint’s from Washington State – check it out

Saint’s Will Curate It’s California Only Collection From The Best Craft Cannabis Producers Throughout The State

From Washington to California

Sept. 19, 2018

Award-winning Saints Joints has forged a strategic alliance with Vertical Companies to bring its innovative pre-rolls to the rapidly growing legal California cannabis market.

Based out of the city of Seattle, Saints Joints has collaborated with artists ranging in styles from Street Graffiti to Rock Poster art. They have released over 30 different box designs and will be focused on capturing the emerging artisanal market. Sold as singles or five-packs, hand-selected pre-rolls come in a variety of indicas, sativas and hybrids, including the Artist’s Series Pack, a five joint multi-strain sampler collection. Like the Saints namesake, Saints have been active in the arts community and believes in supporting these communities and giving back. Saints supports the arts by sponsoring concerts and with the support of Gold Leaf gardens and our retail partners have raised money for Equal Rights Washington. Saints will look for similar giveback opportunities in the California market.

Saints artists have included Jeremy Fish (famous for his work with Upper Playground), David D’ Andrea, AO Hamer, Jimbo Phillips (Santa Cruz Skateboards) and Skinner. Vertical uses a combination of creativity and consumer insights, to make their brands stand out from the crowd with marketing campaigns to match. Each box has become collector’s items and are traded amongst Saints and design fans. Together, the two companies will focus on quality cannabis and artistic packaging to not only create the perfect joint but create an all-encompassing and iconic experience for the legal market.

Saints owner Lawrence Perrigo is from Northern California, and excited to bring the gritty street brand home to where it was created in his experiences growing up Skateboarding the streets of Sacramento and San Francisco.

“I’m truly excited to bring Saints back to my home state of California!” enthuses Perrigo. “I know California consumers will love the artisanal boxes and the attention to detail and the quality we guarantee.”

Saints chose to collaborate with Vertical because of their business model, which is patterned after the large-scale wine, spirits, and beer distribution businesses that Vertical’s team has created.

“Saint’s has built a hip iconic brand by bringing out the best artisan expressions in Washington state. This is exactly the kind partner we look for to bring to our markets.  I couldn’t be more excited to bring Saints to the people of California!” said J. Smoke Wallin, President of Vertical.

About Saints Joints

Saints Joints was founded in the Seattle area by members of the Seattle Medical Cannabis community in 2015. Saints are dedicated to making the highest quality cannabis products using only natural organic ingredients and practices. Saints have released 30 different box designs and variants, and have been included in Entrepreneur’s Cannabis Top 100.

https://www.saintsjoints.com

About Vertical

Vertical is among the first and largest vertically integrated companies in the legal cannabis industry. It has operations in AZ, KY, and CA, combined with strategic partnerships in OH and additional markets, position it well to take advantage of the legalization and normalization of cannabis globally. Vertical’s brands cover all aspects of form factor and demographic.  Vertical is led by an executive team of entrepreneurs and business leaders from the alcohol beverage, agriculture, CPG, distribution, entertainment, food, healthcare, and medical industries.

Media Contacts

Vertical:

Jon Lindsay Phillips

RLMpr

646-828-8566

vertical@RLMPR.com

 

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CNBC’s Fast Money with Smoke Wallin re Branding Cannabis, Wine & Spirits and Market Observations

Thanks to CNBC and the Fast Money crew for a fun interview on the state of the cannabis industry.

Cannabis industry exploding with growth here, says top pot exec

The cannabis business is growing like a weed, even as pot stocks see wild swings. With Smoke Wallin, Vertical Companies, CNBC’s Scott Wapner and the Fast Money traders, Pete Najarian, Tim Seymour, Karen Finerman and Guy Adami…

Smoke Wallin on CNBC’s Fast Money

A few shots from the day at CNBC:
 

 

 

 

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