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Great article in the New York Times on Taliera’s partner River West Brands. Taliera and and RWB have JV to develop brands in the beverage industry.
Can a Dead Brand Live Again? – Rebranding – River West Brands – Rob Walker – New York Times
After a brand is discontinued, what’s left is a name and the memories in consumers’ minds. To make money, maybe those memories real or imagined — are all you need.
