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WINE INDUSTRY TECHNOLOGY SYMPOSIUM
ANNOUNCES PANELS FOR JULY 17 CONFERENCE
Schedule and Registration Now Online
NAPA, Calif., May 4, 2007 – Panel topics are set for the third annual Wine Industry Technology Symposium (WITS), the industry’s premier forum addressing information technology challenges, solutions and trends. WITS will be held July 17, 2007 at the Meritage Resort, Napa, from 8:00 a.m. to 6:30 p.m. To review the schedule and register, please visit www.wineindustrytechnologysymposium.comFollowing a general session, breakout panels will be organized into separate tracks tailored to address the needs of executives in trade sales, consumer direct marketing and sales, finance/management, and operations:·
Track A: Trade Sales and Marketing. a. Panel 1: Advances in Sales Automation and Category Management
b. Panel 2: Cutting Edge Retailer Models
c. Panel 3: New Developments in Supply Chain Technologies, Strategies
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Track B: Consumer Direct Sales and Marketing
a. Panel 4: The Five Habits of Successful Wineries
b. Panel 5: Consumer Direct Compliance, From A to Z
c. Panel 6: Understanding and Maximizing Web 2.0
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Track C: Finance and General Management
a. Panel 7: Tips for Successful Technology Project Management
b. Panel 8: Systems that Drive Net Performance Incentives
c. Panel 9: Meeting Compliance Challenges Head-on
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Track D: Vineyard & Winery Operations
a. Panel 10: Advances in Wine Production Tools
b. Panel 11: Trends in Vineyard Management Systems
c. Panel 12: Streamlining Barrel Management
A “Technology Showcase” will follow the breakout panels, allowing sponsors to showcase their products and services in a trade show format. But the general session and panels will focus heavily on information sharing by users of technology in order to provide relevant, valuable information for attendees. “This year we’ve created a sharper separation between commercial and educational components,” said Lesley P. Berglund, co-chair, “and that will help achieve our objective of providing the industry with a collegial atmosphere for addressing IT challenges and solutions, and surfacing some breakthrough ideas,” she added.
Registration fees are $375 per person before June 30th; $425 per person starting July 1.
Registration fees are $300 for multiple attendees from the same company. Fees include attendance at the general session, panels, lunch and the Technology Showcase. To register online or by fax, visit www.wineindustryfinancialsymposium.com.
About the Wine Industry Technology Symposium
WITS was created in 2005 by a group of wine industry and technology professionals to address the unique information technology needs of the wine industry. WITS is dedicated to creating the premier forum for collaboration among wineries, wholesalers, retailers and leading technology experts to foster learning and discussion. For more information, and to register, visit www.wineindustrytechnologysymposium.com, or call (707) 261-8716. WITS is co-chaired by Lesley P. Berglund and J. Smoke Wallin.
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Media Contact:
Lesley P. Berglund, co-chair, (707) 246-6827
