Award-winning craft organic vodka highlights farm-to-bottle movement
I’m pleased to share our acquisition of American Harvest Organic Vodka from the Frank family. This is an incredible brand and we could not be more excited to add it to our Beach Whiskey Company portfolio. Our Beach Whiskey™ is taking off and we have had the most incredible reception from the trade including some of the most important national accounts in the industry. This is driving us to move faster and rollout nationally early. The addition of American Harvest fits perfectly with this effort as it was national and in most of the key national accounts under Sidney Frank Importing Company.
We believe the new branding (packaging) fits perfectly the farm to glass, sustainable nature of American Harvest. While the old packaging was unique, this new look, with American glass and recycled paper label, disclosing the source of all ingredients is on message. I hope you all like it.
I look forward to bringing both Beach Whiskey and American Harvest to market and to scale this year. Below is the official announcement:
The Beach Whiskey Company, a national spirits company, announced today its acquisition of American Harvest Vodka®, an American-made organic vodka, which merges the farm-to-bottle movement with the exploding craft spirits category.
American Harvest Vodka was created by the Sidney Frank Importing Company (SFIC) in 2011 and gained a strong national foothold by 2014. When SFIC was acquired by Jägermeister of Germany in 2015, the Frank family retained ownership of the brand. The sale of American Harvest to the Beach Whiskey Company returns the brand to one of its creators, Bill Henderson, now Chief Marketing Officer of Beach Whiskey. Terms of the deal were not disclosed.
“Organic and craft spirits have shown significant growth over the past five years, and Double Gold Medal-winner American Harvest has already shown its ability to stand apart from other super-premium vodkas,” said Smoke Wallin, CEO, Beach Whiskey Company. “Now is the time for a national organic craft vodka, and American Harvest Vodka fits seamlessly into the Beach Whiskey portfolio while accelerating our national growth plans. Distributors who previously carried American Harvest are eager to have it back, and this is creating additional opportunities for the Beach Whiskey portfolio.”
American Harvest is handcrafted in small batches from American wheat and distilled with 100 percent certified organic ingredients to yield a distinctly smooth spirit with a crisp, clean and slightly sweet hint of real agave. The wheat is estate grown from a single family farm, and the water is from a protected source beneath the Snake River Water basin.
“American Harvest is a brand near and dear to my heart,” said John Frank, former Chairman of Sidney Frank Importing Company and new member of the Beach Whiskey Advisory Board. “We went to incredible lengths to ensure purity from farm to bottle in creating this truly American spirit. I’m pleased to see American Harvest in the hands of Beach Whiskey’s very capable team, and I look forward to contributing to their portfolio’s exciting growth.”
“Acquiring American Harvest made perfect sense to all of us at Beach Whiskey as we look to create value for our investors and bring innovation and a great marketing to our trading partners, “ said Andrew McGinnis, co-founder and Chairman of Beach Whiskey Company
“While craft spirits have taken off, so too are consumers becoming increasingly focused on the provenance of their food. They want to know who raises their beef and from which farm their fruits and vegetables are sourced,” said Bill Henderson, Beach Whiskey CMO. “American Harvest Vodka was created because we believe the same can and should be true for spirits.”
American Harvest Vodka (40% ABV) will be returning to shelves across the country and is expected to regain its national footprint in 2017. SRP: $24.99/750ml.
Here is a video on the American Harvest brand story… (old bottle):
American Harvest Organic Vodka Full Video Story from J. Smoke Wallin on Vimeo.
About The Beach Whiskey Company
The Beach Whiskey Company is a disruptive brand innovator in the adult beverage space that is building a portfolio of rapidly growing national brands. The Beach Whiskey portfolio includes Beach Whiskey Bonfire Cinnamon™, Beach Whiskey Island Coconut™ and American Harvest Organic Vodka®.
Beach Whiskey™ is a reimagined take on traditional whiskey. A line of smooth, clear, naturally flavored American whiskies made for sun worshiping, moon chasing, fun seekers, Beach Whiskey offers day-drinkable flavor profiles presented in sea glass-inspired bottles. No matter where you are, our mission is to bring the beach—”your place in the sun” —to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!
American Harvest Organic Vodka® is proudly handcrafted in small batches from organic American wheat, certified organic ingredients and Snake River water.
For more information, please visit:
Giving thanks to all my family and friends. Cheers to all.
Let me awaken every morning and be thankful for what God has brought me.
Let me awaken every morning knowing things are as they are meant to be.
Let me awaken every morning knowing life is a journey and I am just a part.
Let me awaken every morning knowing the day will
bring challenges, opportunities and learning experiences.
Let me awaken every morning with self-love and self-acceptance, so I may be more tolerant of myself and others.
Let me awaken every morning with an open heart, so love may rush in and out like the tide of the mighty ocean.
I’m very excited to announce our new brand – Beach Whiskey. More to come…
BEACH WHISKEY™ INVITES YOU TO YOUR PLACE IN THE SUN™
Brand new whiskey says, “life’s a beach” in the super-premium segment
Los Angeles, CA (August 27, 2015) … The Ultimate Beach Party has begun! Beach Whiskey™, a meticulously crafted super-premium American whiskey is set to launch this fall.
“Over the last decade, the spirits industry has seen significant growth in both market size and share,” said J. Smoke Wallin, co-founder and CEO of Beach Whiskey and CEO of Taliera, a brand incubator and global sales, marketing and distribution agent. “At the same time, global fascination with American whiskeys and the explosive growth of flavors in the category means the time is right for a new brand like Beach Whiskey.”
Beach Whiskey (SRP $27.99, 750ml) is carefully crafted in the United States from corn at partner distilleries to produce a clean and crisp base, before filtering and blending to exact specifications. The team at Beach Whiskey spent much of the past year tasting whiskeys and flavors and testing those profiles with consumers and trade experts to perfect the recipes and final product.
At launch, the Beach Whiskey portfolio includes Original (40% ABV / 80 proof), Bonfire Cinnamon™ (35% ABV / 70 proof), and Island Coconut™ (26% ABV / 52 proof).
Beach Whiskey celebrates the beach life and all that comes with it… parties, sports, relaxing, good music, and having fun. Even the packaging – an etched label on an embossed sea glass bottle – is designed to evoke the spirit of the beach life and it’s a love of the beach that brought the Beach Whiskey creators together. In addition to Wallin, founding investors of Beach Whiskey include TV and radio personality Billy Bush, and entrepreneurs Andrew McGinnis and Kenny Dichter.
Wallin, a native of Longboat Key, Florida, said while growing up he spent all his free time either at the beach or in and around the water. “Because we all love the beach, we also share the responsibility for protecting it. Beach Whiskey believes in preserving the world’s water and beaches, and by promoting the beach lifestyle, we hope to raise people’s awareness of this precious natural resource.”
Andrew “McG” McGinnis, co-founder and SoCal native, is an avid surfer, waterman and beach volleyball player, who grew up playing beach sports and living the beach life in Santa Monica, Malibu and on Lake Tahoe. “Beach Whiskey is about combining my love of whiskey with my love of the beach,” said McGinnis. “It’s about creating a fun and delicious whiskey that can be enjoyed at a daytime beach party or by a bonfire at night.”
Beach Whiskey will be featured at the Hospitality Executive Exchange (HEE), a gathering of food and beverage industry leaders, at the beach on Amelia Island, FL (August 29-September 2) where Bush will be giving the keynote. “I love the idea of combining fine whiskey with the beach life,” said Bush. “Beach Whiskey provides the right mix of fun with great flavors. I’m excited to be a part of this ground-breaking brand!”
ACCESS HOLLYWOOD — Season: 2014 — Pictured: Billy Bush — (Photo by: Chris Haston/NBC)
“We are absolutely thrilled to be the first conference to introduce Beach Whiskey to the Hospitality Industry, and having Billy Bush as our welcome keynote speaker is the icing on the cake,” said Jen Robinson, CEO/Duchess of The Pineapple Group LLC, which owns and manages HEE. “Beach Whiskey is definitely a brand that we want as a long-term partner, and where better to showcase it than at the beach.”
Simply delicious and smooth, Beach Whiskey cuts across traditional beverage categories and appeals not only to whiskey aficionados but also to anyone who loves a great cocktail and a fun time in the sun. “Beach Whiskey is exceptional!” said Kendall Lockwood, Indianapolis Craft Mixologist and GM of the Ball & Biscuit, who created signature cocktails for the brand. “It is wildly versatile – great straight, on the rocks or blends beautifully with a variety of flavor profiles in cocktails.”
Michael Tolley, CCO/Beverage By Design agreed. “As a seasoned beverage trainer, bar consultant, and a drink recipe developer, there is nothing I enjoy more than a spirit in the raw! Beach Whiskey is one that can stand on its own, conceived in an era of craft, not misery. A spirit of today, for today… Beach Whiskey! I’ll have mine on the rocks.”
Beach Whiskey will be initially available in Southern California and Florida, with a selective rollout planned in major markets during early 2016.
About Beach Whiskey™
Beach Whiskey was founded in 2015 by entrepreneurs who are leaders in the beverage, entertainment, lifestyle and business services industries. Beach Whiskey is an American whiskey made for sun worshiping, moon chasing, fun seekers. A whiskey for the wise and the whimsical. A whiskey for those drawn to the water, the waves, who welcome a little wickedness. Beach Whiskey is about time…… your time, our time, our whiskey! Born on the beach, enjoyed everywhere. No matter where you are, our mission is to bring the beach – “your place in the sun” – to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!
Media samples and hi-res images are available upon request.
Contact Laura Peet, PeetCom, Inc., email@example.com, (917) 860-6285.
I’ve been thinking about the concept of pressure after a conversation I had with several recent college graduates who are at the beginning of their careers. What is pressure and how do I handle it when I feel it? When I think about this topic, I immediately think about sports and how the great competitors face incredible pressure at specific moments. Yesterday’s PGA as Jason Day closed in on his first major win with Jordan Spieth on the hunt. Day has had so many near misses, putting those nagging doubts out of his head and playing strong for a record breaking 20 under major was incredible to watch. How does one do that and what can the rest of us learn from it?
I decided to go back to a classic and highly motivational book I have gone to since my days of Cornell wrestling, The Edge, by Howard E. Ferguson, 1982. Here is the legendary coach of one of wrestling’s greatest high schools, St. Edward of Lakewood, Ohio take on pressure:
“Time’s running out. Your team trails by one basket. The noise of the crowd is deafening.
What do you do? Do you hide, or do you break from your opponent and come out to get the ball for the last shot?
If you’ve prepared mentally and physically as we have mapped out, you’ll never need to worry about pressure; in fact, you’ll go out of your way to put yourself in pressure situations. You’ll be the type of athlete who thrives on a close game, a tight match. Pressure is something you put on yourself when you’re not prepared. If you don’t have faith in what you are doing and you fear the unexpected, then its something for which you didn’t properly prepare. All pressure is self-inflicted and, like anything else in life, you can look at it in several ways. You can look forward to it or you can cringe in front of it. … If you welcome pressure, you’ll be amazed at how successful you’ll be. When the situation gets tight, you’ll have the edge because you’ll know: 1. There’s just as much pressure on your opponent, 2. Exactly how to handle it, and 3. Chances are he(she) won’t.
No matter how confident you are though, sometimes you’ll find yourself caught up in a pressure situation and little doubts of your ability will creep into your mind. No need to panic, no need ot think its unnatural. Even the great ones have moments of fear. The secret to their success is that they know exactly how to handle these moments – they know they can’t avoid them, so when the pop up, they don’t lose it – they handle them. They slow it down a little, they go back to their very fundamentals of their particular sport and they concentrate. Slow it down. Get your confidence back. Get your edge back. Then face the pressure head-on.”
In business, just as in sports, you make a choice in a “pressure” situation. You can either embrace it with the confidence of preparation and a belief in your ability and your content or your can let it get to you. I’ve probably given 1,000s of presentations or speeches over the years to important audiences, customers, and business leaders. In every one of these situations, even early on, I felt the pressure in the form of adrenalin. I grew to feed on these situations. I embraced them. Even early on, these were the situations I sought and thrived on. Whether it was getting a meeting with Walmart’s Sam’s Club at 23 years old and traveling to Bentonville, AK to present on my own, taking the lead on presentations to our major suppliers or going out to the investment community and raising $100s of millions while still in my twenties, I put myself in “pressure” situations. While there were always ways in which I could have improved or done better and each of these experiences could have been terribly nerve racking, but instead they where incredible learning experiences in which I thrived.
As a person starting out in the business world, you will have opportunities presented to you to take a lead on a project or to represent your company in a meeting. Take them and embrace them. These are the moments that separate the performers from the rest. These are the moments that enable one to stand out from the crowd. Feeling it is natural, even with proper preparation.
“Pressure is something you really put on yourself. If its not real, why put it on yourself?” -Kyle Dake
Kyle Dake is an American former collegiate wrestler at Cornell University. He won four NCAA Division I national tittles in four different weight classes. With his fourth title in 2013, he joined Cael Sanderson and Pat Smith as the only four-time NCAA champions.
As NBA legend, Larry Bird put it back in his playing days, “In the closing seconds of every game, I want the ball in my hands for that last shot – not in anybody else’s, not in anybody else’s hands in the world.” I look at business situations similarly.
While no one expects a new entrant to the workforce to excel in every situation right from the start, you will have opportunities to put yourself into a “pressure situation”. Seek these out. Always be the one who raises their hand and steps up. Don’t fear failure. Take the chance and be willing to put yourself into these situations. You may not realize it at the time, but your boss and other senior people in your organization will notice. More importantly, you will gain experience and confidence by going through these experiences. The more you do this, the more you will have confidence and never get rattled.
“Courage is grace under pressure.” Ernest Hemingway